In the domestic new energy vehicle market, we can always hear the slogan of "XX to surpass Tesla", but there are not many brands that can really compete with Tesla, and Xiaopeng Motors can definitely be regarded as the number one.
Not long ago, He Xiaopeng, chairman of Xpeng Motors, personally tested Tesla's "master technology" FSD in the United States, and after the test, he expressed his hope that FSD could smoothly enter China and compete with XNGP. It shows that in terms of autonomous driving, which Tesla is proud of, Xpeng Motors is not panicking at all. Otherwise, it would not have been in April this year, when FSD entered China, He Xiaopeng called on Tesla FSD to enter China as soon as possible, and to have a "Huashan sword" with Tesla on autonomous driving.
Now, on the product side, Xpeng Motors has recently begun to warm up the new compact sedan MONA M03. As can be seen from the naming of the new car, the new car regards the Model 3 as its direct competitor. However, there is no shortage of models on the market that benchmark the Model 3, and the Xpeng MONA M03 really has this strength? From the content that has been exposed, A&A feels that there are the following points, and MONA M03 is confident that it will win the Model 3.
The appearance is higher, the first coupe for young people
"Original design" has become a hot keyword in today's car circle, and many products of the same level on the market say that they want to benchmark against Tesla, but there is a shadow of Tesla in their own product design. With the blessing of the "Smart Design AI quantitative aesthetics" design language, the Xpeng MONA M03 not only has a highly recognizable original design, but also has a higher appearance than the Tesla Model 3.
Specifically, the front face of the new car adopts a very simple closed design, and the headlights do not follow the trend of "squinting", but adopt a unique T-shaped headlight design, which is not only full of the charm of the original design, but also very recognizable.
In addition, in the front part, the new car also adopts the same active grille (AGS), the only supercar in its class, with an irregular single-blade design and a grille length of nearly 1m. The benefits of this are also obvious, not only to integrate the grille elements with the exterior shape, but also to balance the optimization of wind resistance and the demand for electric drive cooling at different speeds, and to intelligently adjust the opening and closing, directly achieving an ultra-low wind resistance of 0.194.
There are many benefits to a low drag coefficient, such as relatively low noise and less power consumption, which is especially important for power consumption. It is estimated that for every 0.01Cd reduction in drag coefficient, the range can be increased by about 10km. At present, the Mercedes-Benz EQS, which has reached the top level in drag coefficient on the market, has a drag coefficient of 0.2Cd, and the new Model S has a drag coefficient of 0.208Cd, but the price has reached the million level.
Of course, the fact that the MONA M03 has such a low drag is not only due to the active grille (AGS), but also to its excellent design.
The Xpeng MONA M03 adopts a fastback shape with smooth side stretch and a spoiler design at the bottom of the C-pillar to further reduce wind resistance. At the same time, the upper part of the rear also has a tail wing, with a black guard, which does not make the rear of the car not monotonous, and it is also very beneficial for wind resistance. In addition to the golden body ratio - the length-to-height ratio of 3.31, the width-to-height ratio of 1.31, and the wheel-to-height ratio of 0.47, the data comprehensively surpasses the current sports coupe, thus creating the lowest drag coefficient in the Xpeng MONA M03 "global mass-produced pure electric hatchback sedan", which is lower than the luxury coupe Porsche Taycan.
The A+ body, the space enjoyment of the B-segment car, is larger than the Model 3
The length, width and height of Xpeng MONA M03 are 4780 /1896 /1445mm, and the body size is close to that of BYD Qin L, which belongs to the larger A+ class model, which can almost reach the size of a B-class car. However, in terms of the wheelbase of the body that affects the most space, it has reached an astonishing 2815mm, which is already the wheelbase level of a B-segment car, and it is believed that it will bring it good rear legroom.
For comparison, the Xpeng MONA M03 is better in length and width than the Model 3, especially in length, which is 56mm longer than the Model 3. Not only will it be more slender in terms of visual effects, but it will also be better in terms of ride and storage space.
According to the official information, the tailgate of Xpeng MONA M03 adopts a hatchback design, the opening is large, and its tailgate volume has reached 621L, which is a considerable existence in the same class of cars. For reference, the tailgate volume of the Tesla Model 3 is 594L, and the tailgate volume of the Xiaomi SU7 is 517L.
Achieving Intelligent "Equal Rights"
Finally, I have to mention intelligent driving. As we all know, intelligent driving has always been the brand label of Xpeng. On the poster of the new car, Xpeng MONA M03 played the slogan of "the first AI intelligent driving car for young people".
So, there are two things that can be determined. First, this car must have excellent intelligent driving capabilities, and it is expected to be equipped with Xpeng's full-scene intelligent assisted driving. Second, the price of this car must be surprising enough, and Xpeng will use a relatively more cost-effective price to popularize high-end intelligent driving for young users.
A&A Comments:
Original design, the lowest wind resistance in the same class, the space experience of B-class cars, and the high-end AI intelligent driving strength, coupled with the price of the new car within 200,000 yuan on the Internet, don't say it, don't say it, at this moment, Tesla Model 3 is not fragrant in an instant before Brother A's purchase, I don't know if you are like this in front of the screen.
There is no doubt that the arrival of Xpeng MONA M03 will not only be a full-dimensional blow to Tesla Model 3, but also will allow young people to achieve "equal rights" in technology and coupe at a more competitive price. At that time, Xiaopeng will truly achieve the strategic goal proposed by Q1 - to achieve equal rights in intelligent driving, and truly realize the decentralization of intelligent driving from high-end models to entry-level models. More importantly, this will help Xpeng further open up the sinking market and create higher market sales.