With the wave of digitalization, the gaming industry is undergoing unprecedented transformation. On June 29, 2024, the "Global Mini Game Forum and LayaAir 8th Anniversary Celebration" was held in Lingshui, Hainan, becoming the focus of the global game industry. As a leader in digital technology and content innovation, Mr. Zhang Xu, head of the AIGC R&D Department of China Film, was invited to participate in the event to explore the application and development prospects of AIGC technology in the game industry with global industry elites.
With the increasingly fierce competition in the global game market, mini games have become an emerging field with great potential at home and abroad. In order to promote industry exchanges and development, this event brought together representatives of well-known game platforms, top developers, and professional media at home and abroad to discuss the latest progress and future development trends of the mini game industry.
AIGC Technology: An intelligent engine that revolutionizes game development
AIGC technology is the core of China Film's innovation in game production and digital content creation, through natural language processing, intelligent generation of 3D scene elements, and support for personalized editing, this technology has significantly improved game design and production efficiency. After massive data training, China Film is able to efficiently create realistic digital characters and scenes every year, thereby improving the quality of the game.
China Film uses the core advantages of self-developed technology every year to not only shorten the game development cycle, provide more possibilities for gameplay innovation, but also ensure artistic standards and cultural adaptability, which can help game companies create game content that meets local tastes, and help products successfully go overseas to bring excellent experience to global players.
The application of AIGC technology in game production will fully penetrate into all aspects of game development. From the generation of intelligent NPCs to the automatic writing of the game plot, to the automatic modeling of scenes and AI painting, China Film's AI technology will inject new vitality into game development year after year.
The new impetus of the "mini game" market and going overseas
With its lightweight, social attributes and easy communication, mini games have become a new engine for the company's performance growth. In 2024, the domestic mobile game market will achieve steady growth, and the growth rate of the overseas market will increase month by month, showing great development potential.
With its leading position in the field of AIGC technology, China Film provides strong technical support for the game industry's overseas strategy. For example, in the strategy game (SLG) market segment, China Film's technology can help many games achieve cultural adaptation and user experience optimization, and help products successfully go overseas. Through AIGC technology, the facial expressions and movements of the game characters are more realistic, which greatly enhances the player's immersion. It can also quickly generate game content that adapts to the local cultural background according to the cultural characteristics of the target market, helping game products better integrate into the local market.
The Metaverse: The Future Direction of the Gaming Industry
China Film's MetaEco platform can not only efficiently create digital people and digital scenes, but also provide intelligent interactive experiences, providing comprehensive technical support for game companies to build a metaverse ecosystem. China Film's technology can help game companies build realistic virtual worlds in the metaverse, provide interactive experiences that are no different from the real world, and promote the diversification and innovation of game content in the metaverse.
The MetaEco platform, as an innovative technology product of the Metaverse, provides the game industry with the ability to build an immersive virtual world, allowing users to enjoy the same rich interactive experience and diversified game content as the real world.
In order to cope with the challenges of the industry, China Film has actively adapted to the rapid development of the game industry every year, being alert to risks and keenly seizing opportunities. The company is actively engaged in cooperation with the game industry to jointly promote the overseas strategy and the construction of the metaverse ecosystem. China Film continues to optimize AIGC technology year after year, exploring innovative applications such as intelligent NPCs and automatic plot writing to meet the changing needs of the market. At the same time, the company is also actively deploying cutting-edge technologies such as 5G and cloud computing, and studying the integration of AIGC and these new technologies to seize the opportunities for future development. As a leader in digital technology and content innovation, China Film will uphold the spirit of openness and cooperation, and join hands with colleagues in the global game industry to jointly promote the vigorous development of the game industry and bring better game experience to global players.