On July 1, Leapmotor announced the latest delivery data: in June 2024, Leapmotor delivered 20,116 units, entering the "20,000 Club" for the first time and hitting a record high! So far, the cumulative delivery volume of Leapmotor in the first half of 2024 has reached 86,696 units. With its profound product strength and technical advantages, it ranks firmly in the head camp of the whole brand of new energy in the Chinese market and the first echelon of new forces.
With the increasing diversification of family car demand, six-seater SUVs have become the choice of more and more consumers with their flexible seat layout and ample riding space. On June 28, the Leapmotor Super Comfortable and Intelligent 6-seater SUV Leapmotor C16 was officially launched, with a listing guide price of 155,800-185,800 yuan, and 5,208 units in 48 hours. At the press conference, Zhu Jiangming, founder, chairman and CEO of Leapmotor, said that there are three main reasons why Leapmotor can achieve the top parts and affordable prices: "First, Leapmotor adheres to self-research in the whole field, and the core components that account for more than 60% of the vehicle cost are developed and manufactured by themselves, which can save part of the cost space; Second, Leapmotor always adheres to technological innovation, optimizes design, and adopts the most competitive solutions; Thirdly, Leaprun always insists on pricing at cost and gives the optimized profit margin to users."
As the flagship model under the LEAP 3.0 technology architecture, the Leapmotor C16 is equipped with the industry-leading "four-leaf clover" central integrated electronic and electrical architecture, which is a true software-defined vehicle product. The high-end driver assistance system with Orin-X+ LiDAR hardware, the whole system is equipped with Qualcomm SA8295P flagship intelligent cabin chip as standard, and the rear ceiling screen and 21 Yandolby Atmos luxury audio have been introduced into the audio-visual entertainment, realizing the cockpit intelligence and luxury experience that is second to none in the market in the same class. In addition, the C16 also has both the space experience of MPV and the styling style of SUV, which truly achieves both design aesthetics and space practicality, meets the needs of mainstream family users for multi-person travel, and is expected to become another dark horse in the new energy family SUV market.
In late June, Zhu Jiangming, founder, chairman and CEO of Leapmotor, and Chen Zhen, a well-known car critic and founder of Radish Report, drove the Leapmotor C16 to complete the live broadcast debut. Talking about his feelings and self-evaluation of the first live broadcast, Zhu Jiangming frankly expressed his hope that users can learn more about the characteristics of the Leaprun brand through themselves, interact more with users through live broadcasts, understand and meet the needs of users, and show the true side of Leaprun to everyone. During the live broadcast, Zhu Jiangming replied to Chen Zhen's evaluation of Leap as "rim millet", saying that he hoped that Leaprun's products could be priced at cost and provide products with higher configuration, better quality, and good but not expensive. At the same time, Leapmotor does not pursue excessive gross profits, but hopes to reduce costs through innovation and truly grasp the needs of users.
It is worth mentioning that according to the recent news from Stellantis Group, a global strategic partner of Leapmotor and a multinational automobile giant in China, "it is confirmed that the first batch of trial production vehicles of the Leapmotor T03 model has been successfully assembled at Stellantis Group's factory in Tychy, Poland. At the same time, the news pointed out that if economically feasible, Leapmotor's products can be produced in any factory around the world under the Stellantis Group. This move shows that after the successful test in the overseas model market, Leapmotor International will quickly roll out around the world and promote globalization at the fastest speed.
At present, on the one hand, the production and sales of new energy vehicles continue to grow rapidly year-on-year, and on the other hand, the involution is escalating, and the price and value wars are becoming more and more frequent, all of which reflect the increasingly fierce competition in China's new energy vehicle market. In the face of the complex and changeable market environment, continuous technological innovation and model innovation may be the only way to "break the volume". Looking forward to the second half of the year, with the official launch of the C16, Leapmotor, which has entered the "20,000 club", is expected to achieve a new level of sales.