This year, Hundred Fruit Garden has made an important upgrade to its brand strategy, upgrading from "delicious" to "high-quality fruit expert and leader", and made it clear that it wants to "comprehensively promote the world's signature fruits". In order to achieve this goal, Baiguoyuan recently held the "Baiguoyuan Group High-quality Watermelon Exchange Meeting" at the Menghai Watermelon Planting Base in Xishuangbanna, and held an exclusive signature fruit launch conference in Thailand to further enrich the variety of signature fruits. Behind this fierce pursuit of signature fruits is the unremitting pursuit of high quality by Baiguo Yuan. So, why is the signature fruit at the heart of the high-quality symbol of Hundred Fruit Garden?
Driven by consumption upgrading, healthy fruits have attracted much attention
In the context of consumption upgrading, consumers' demand for fresh products is getting higher and higher, and more attention is paid to the quality, safety and nutrition of fruits, and high-quality fruits are becoming more and more popular. At the same time, the mainland has a large land and abundant agricultural products, and the constantly upgrading fruit varieties and scientific planting methods give the fruits a better taste, and the survival of the fittest occupies the vast majority of the market share. Therefore, the scale of the high-quality fruit retail market is expanding and is gradually becoming the mainstream trend of the market.
As a leading fruit chain retail enterprise in China, Baiguoyuan has always taken quality as its foundation. In order to meet consumers' demand for high-quality fruits, Baiguo Yuan actively practices the concept of safe ecology for fruit cultivation, and continuously increases the development of signature fruits from core high-quality production areas and unique natural growing environments. By continuously promoting these signature fruits, Baiguo Yuan has not only enhanced its brand image and market competitiveness, but also brought more high-quality fruit choices to consumers.
Specializing in fruits for 22 years, creating more signature fruits
The signature fruit represents the highest quality of Hundred Fruit Farm, and it is also its commitment to nature, health and deliciousness. Pagoda firmly believes that good fruits are grown, and its signature fruits not only strictly control the appearance, size, texture, taste and nutritional value of fruits in accordance with the brand's world-first "four degrees, one taste and one safety" fruit grading system, but also make every effort to ensure the quality of fruits from the all-round investment in fruit breeding and development, planting environment control, planting technology and production factor improvement.
In order to continuously improve the quality of fruits, Baiguo Yuan works closely with global fruit farmers and suppliers, introduces the world's advanced BLOF ecological harmonious planting technology, strictly controls the whole link from soil improvement to planting, and has successfully created 37 exclusive fruit brands from scientific collection to passing a number of food safety tests, and the retail sales of signature fruits account for 14%.
Taking Baiguoyuan's signature Shuang Qilin watermelon as an example, it is directly harvested in Jiangsu, a high-quality watermelon producing area in the mainland, pollinated by natural bees, and picked with high sweetness, with a rich flavor, sweet and juicy. Behind the crisp and sweet watermelons of the Baiguoyuan store, the Baiguoyuan team strictly controls the quality from planting to sales. At the planting end, the quality of fruits is improved through BLOF ecological and harmonious planting technology, and the yield is accurately controlled. When picking, we will never pick them in advance, but ensure that the watermelons are freshly picked in the selection cooperation base after reaching high sweetness, and there are professional melon patters to check to ensure that the watermelons are ripe and have no "internal injuries". After picking, the watermelon will go through more than 200 pesticide residues and a number of heavy metal sampling tests to ensure that the watermelon is safer and has a more natural taste. On the sales side, Baiguoyuan stores promise not to sell overnight cut watermelons, so that every consumer can buy delicious, juicy and crisp high-quality watermelons in Baiguoyuan without picking.
Through in-depth participation in source breeding and R&D, Baiguo Yuan continues to excavate fruits with healthy quality and good taste, and selects the best of the best to create signature fruits. With in-depth insight into consumption trends, Baiguoyuan has also maintained its own steady development trend. According to the data, in 2023, by insisting on consolidating the company's brand effect, the sales of Baiguoyuan's signboard and A-grade fruits will account for 66.5%, of which the sales of its own brands will account for 14%, and the high-quality strategy of Baiguoyuan's signature fruits has begun to take shape. It is believed that in the future, the competitiveness and influence of Baiguoyuan's signature fruit will continue to expand, bringing more protection and diversified choices to consumers' healthy fruit life!