Two days ago, GAC Toyota held the "GAC Toyota Technology Open Day" event, publicly calling out the battery capacity and fuel consumption data of hybrid models of well-known domestic car companies such as Diss BYD and Great Wall.
At this press conference, Toyota also changed its low-key approach in the past and directly tore apart a number of domestic cars. The most eye-catching sentence that appeared on the big screen that day was: "Compared with making the fuel tank bigger, making the battery smaller is the real technology." ”
The scene is also the same as Rebus diss Tesla when Xiaomi su7 was released, and it was directly shown through PPT that the battery capacity of the Great Wall Hi4-T is 37.1kWh, the fuel tank volume is 70L, and the WLTC fuel consumption is 8.8L/100km; BYD's fifth-generation DM-i has a battery capacity of 15.8 kWh, a fuel tank capacity of 65 liters, and a fuel consumption of 3.98 liters per 100 kilometers.
Toyota believes that both Great Wall and BYD are actually just enlarging the battery tank and tricking users. Toyota's fifth-generation hybrid model has a battery capacity of only 1.8 kWh, a fuel tank capacity of 43 liters, and a WLTC fuel consumption of 4.07 liters/100 km.
In addition, Toyota has repeatedly come up with friction autonomy that Toyota's technology can achieve ultra-low fuel consumption at various speeds, including even if the speed exceeds 120 kilometers per hour, it can still maintain abundant power and ultra-low fuel consumption, while domestic hybrids are low-speed one-stop, high-speed one-worm. This move was interpreted by the industry as GAC Toyota's open challenge to domestic new energy vehicle companies.
GAC Toyota believes that the essence of hybrid power is the deep integration of oil and electricity, rather than simply enlarging the fuel tank and battery, or simply competing for low fuel consumption and long battery life. They emphasized that the true meaning of hybrid is to give full play to the advantages of fuel and electricity to achieve impeccable performance in all dimensions.
This event is full of gunpowder, Toyota directly tore it this time, it was indeed unexpected by everyone, after all, this kind of mutual stepping on things seems to have mainly appeared in domestic cars in the past, Toyota used to be a good person, which also earned a lot of Japanese fans. And this time Toyota's style has changed greatly, in fact, the deep-seated reason behind it is that Toyota really feels pain!
In the past, the Japanese system was high, and the price increase in the queue to buy a car has always been a posture of looking down on all beings, in this case, Toyota naturally wants to be good for the person, but in the past two years, with the strong rise of independence, Toyota's life has become more and more difficult, and the landlord's family has no surplus food!
According to Reuters, Toyota's global production in May fell 4.1% year-on-year, has declined for four consecutive months, of which production in China fell 21.7% year-on-year, and Toyota's sales in the Chinese market (including Hong Kong) from January to May were 632569, down 10.3% year-on-year; Among them, GAC Toyota's sales fell 14.8% y/y to 292377 units; FAW Toyota has fallen out of the top 10 of the manufacturer's sales list many times.
The sales of the once hot-selling models Camry, Highlander, Corolla, etc., failed to exceed 10,000 in May. Among them, Camry's sales in May were 8,681 units, a plunge of 56.07% compared with the same period last year; Highlander sold 8,120 vehicles in May, up 44.07% from the same period last year; Corolla sold 7,693 units in May, down 54.96% from the same period last year.
In mid-June, Toyota launched a limited-time discount of 43,000 yuan for the Corolla, and the starting price was reduced to 79,800 yuan. Earlier, the Highlander Shuangqing discounted 51,000 yuan, and the starting price was reduced to 217,800 yuan, and the Camry Shuangqing was generally discounted by 30,000 yuan, and the starting price was reduced to 149,800 yuan. The discount of each car is jaw-dropping, you must know that the highest price of Corolla at its peak was close to 200,000 yuan, and now it only costs 79,800 yuan, which was never dreamed of before, but the sharp price reduction has not reversed the decline. Sales are still falling.
In fact, as mentioned at the Toyota press conference, as an automobile R&D personnel, from a purely technical point of view, Toyota is indeed right, the low power of a small fuel tank does have higher technical requirements, and the difficulty of development is greater, compared with our large fuel tank of more than 60 liters of dozens of degrees, the complexity of technology is indeed higher, which is indisputable!
But Toyota has forgotten one thing, and that is to ignore what the real needs of customers are. Although when using oil with a large battery, fuel consumption will naturally not be low, but you must know that China is not like Europe and the United States, the vast majority of people commute to and from work every day, basically within five kilometers, at this time if a large battery is used, the daily week can be completely electricity, and the Chinese people have fewer holidays, and there are not many real long trips every day, so it is completely acceptable to occasionally have high fuel consumption, and at this time long battery life is people's rigid needs and more important points.
Toyota used to be the car company that understands the Chinese people best, knowing that many Chinese people only value low fuel consumption and do not pay much attention to safety, so the car wagon can be made very thin, and the anti-collision beam can be made of styrofoam or even canceled. A car can not have any configuration, and it is also called the concept of the vehicle as a substitute and cannot be changed. In addition, hunger marketing has reached a new height, knowing that the Chinese people are buying more and more, but I didn't expect that now in the mixed flow of new energy, Toyota has lost itself and doesn't understand what the Chinese people need? ! So it's not impossible for Toyota to play like this, and it's not impossible to, and then it's not something that can be saved by scolding your mother!