In the fierce competition of new energy vehicles, the second half of 2024 is destined to be an extraordinary moment. When major car companies have shown their killer features and tried to gain a firm foothold in the market, on July 1, the new interstellar purple color scheme of ZEEKR 007 was officially launched, which once again amazed a group of netizens.
As the first mid-size luxury sedan of the ZEEKR brand, the ZEEKR 007 has attracted much attention since its launch. Designed by the Stefan Sielaff team, the exterior is based on Hidden Energy's minimalist luxury style, paired with the industry's first ZEEKR STARGATE integrated light screen, which not only highlights the brand's unique temperament, but also leaves a deep visual impression. However, in the continuous evolution of the market, consumers are increasingly demanding personalization of vehicles and are becoming more and more selective about the choice of colors.
In the face of consumers' voices, the ZEEKR brand has shown a high degree of user sensitivity. Dr. Zhu Ling, the manager of ZEEKR products, launched an online solicitation activity for color and top collision appeals, and widely listened to the opinions of users. After careful research and analysis, purple has become the most popular choice. As a result, ZEEKR responded quickly and integrated this popular color into the design of ZEEKR 007, launching a new interstellar purple body and contrasting roof version.
This interstellar purple color ZEEKR 007 not only satisfies consumers' pursuit of personalization, but also brings a new visual experience. Inspired by the universe, the splendor of light years away is reflected on the bodywork. At the same time, the design of the contrasting roof also adds a sense of sportiness and power to the vehicle, whether it is black or silver, it can form a strong visual contrast with the interstellar purple body, showing the unique urban trend style of ZEEKR 007.
In addition to the innovation in appearance design, ZEEKR 007 is also a leader in the industry in terms of intelligent driving. With the support of the ZEEKR 007 OS 6.1 system, NZP's strength has reached a new level, covering 20+ types of different types of ramps on highways and urban expressways across the country, with the ramp pass rate increasing to 98.9% and less than 1% invalid lane changes. The system also adds TLA traffic light reminder, SGW forward start reminder, CMSR rear collision mitigation and ELKA emergency lane departure assist to make urban traffic safer through active identification and risk avoidance.
In terms of parking, ZEEKR 007 also shows extraordinary strength. The automatic parking function of mechanical parking spaces, which is the first in mass production in the industry, supports a variety of complex scenarios such as ultra-narrow parking spaces, broken road parking spaces, and front parking, completely solving the limitations of traditional parking methods. The fingertip parking function is even more eye-catching, just drag the vehicle icon on the display screen to create a temporary parking space, ZEEKR 007 can accurately park the vehicle into the designated position, even on the ground without a mark.
What's even more rare is that while promoting new models, the ZEEKR brand does not forget to give back to the majority of users. All models of ZEEKR 007 can enjoy the NZP high-speed autonomous navigation assistance system for free for life, as well as the right to purchase a car for a limited time of up to 36,000 yuan. From July 1st to December 31st, users who have made a decision on ZEEKR 007 can enjoy this benefit, and all old users can enjoy it. In addition, policies such as exterior reduction and ternary lithium battery pack limited-time reduction are also given, which fully demonstrates the sincerity and strength of the ZEEKR brand.
In this era when the "volume" of new energy vehicles is in full swing, ZEEKR 007 stands out with its unique user sense of smell, and the brand delivery volume officially exceeded 20,000 units in June, becoming a well-deserved "king of volumes".