The guide price of 353,900 yuan BMW i3 after the discount of the naked car price dropped to 170,000 yuan, the guide price of 334,800 yuan Mercedes-Benz C200 entry dropped to more than 220,000 yuan, in recent days, whether you pay attention to the automotive industry or not, the "BBA" price has sparked heated discussions. Not only that, but even with the big discounts, luxury brands still can't reverse the decline in sales in China.
According to the data, in the first quarter of 2024, BMW sold a total of 187452 BMW and MINI in the Chinese market, a year-on-year decrease of 3.8%; Mercedes-Benz delivered more than 168,100 new vehicles to Chinese customers in the first quarter, a year-on-year decrease of about 7%. So the question is, in the face of the collective dumb fire of luxury brands led by "BBA", should consumers redefine "luxury brands"?
In the new energy era, product strength is the key
It is undeniable that in recent years, independent brands have shown the mainstream tone of high-end and overall brand upward, and self-owned brand luxury models are constantly encroaching on the market of luxury brands such as BBA, and in the face of market demand changes brought about by the wave of electrification and intelligent transformation in China, BBAs are like Nokia in the past, and the slow transformation has led to a late start in electrification, and the 200,000-level models that were regarded as "life and death" by independent brands in the past are now flourishing.
Taking Chery's high-end brand Xingtu as an example, its models have shown good sales strength in recent years. In the face of the new energy era, the Xingtu brand launched the Xingtu Yaoguang C-DM, which is known as the "400,000-level ultra-comfortable electric hybrid flagship SUV", at the beginning of 2024.
With its accurate insight into the high-end hybrid market, the car adheres to the concept of "luxury equality", and relies on the M3X native hybrid platform to bring users a 400,000-level value experience that can run fast, go far, drive steadily, and be safe enough, which has attracted national attention as soon as it came out.
As a model with countless "black technology" core technologies, Yaoguang C-DM can be said to be the best of the best in terms of product strength. It is equipped with the M3X super hybrid system, which is currently one of the most advanced hybrid systems in the world, which consists of a fifth-generation world-class hybrid engine, a three-speed super electric hybrid DHT gearbox, a special hybrid battery and a battery management system, and the overall performance is commendable.
The engine won the title of "China Heart" Top Ten Engines in 2023, with an industry-leading thermal efficiency of 44.5% and a low feed fuel consumption of 5.4L/100km. The Yaoguang C-DM two-wheel drive model is equipped with a dual-drive motor, with a maximum total power of 270kW and a maximum total torque of 605 N·m, and its industry's first dual-electric drive three-speed DHT, with a transmission efficiency of up to 97.6%.
Yaoguang C-DM is also equipped with CATL's high-safety battery, M3P lithium manganese iron phosphate battery, which has greatly improved energy density and better safety compared with traditional lithium iron phosphate batteries and ternary lithium batteries. With the blessing of the original hybrid system, the comprehensive cruising range of the Xingtu Yaoguang C-DM with full fuel and full power has reached 1343km (the measured limit can reach 1418.2km).
In terms of body safety, Yaoguang C-DM is built in full accordance with the global N-CAP five-star standard, using high-strength steel + aluminum lightweight capsule design, two horizontal and three vertical enveloping force transmission structure, and the most basic protection for users' safe travel.
Better understand the needs of consumers, good quality control of Yaoguang C-DM
Of course, the rise of independent brands is only one part of the product power, and excellent "quality control" is also an important reason why models such as Yaoguang C-DM are sought after by consumers. Recently, some cities in mainland China have been plagued by rain, and the battery pack, which is the core part of new energy vehicles, is particularly waterproof at this time.
Previously, the Yaoguang C-DM had already considered the wading safety of the vehicle in the test stage, and the R&D team went deep into Indonesia, which is rainy all year round, to test in an environment with humidity of up to 75%; In addition to waterproofing, for high heat and cold environments, Yaoguang C-DM has been tempered to the extreme in the desert highway with the highest temperature of 57 °C in the Middle East and Mohe, China with a cold temperature as low as -40 °C in winter, interpreting what it means to have "zero anxiety in all scenes".
In addition, unlike the old or oil-to-electric platforms on the market, the Yaoguang C-DM is a model built on the "native hybrid" platform, and the original hybrid platform products are designed to amplify the advantages and minimize the disadvantages of hybrid models. For example, the biggest safety variable of hybrid models compared with gasoline models is the increased battery, so the hybrid chassis of Yaoguang C-DM has formulated a chassis safety strategy of "battery first" at the beginning of the design.
In terms of layout, the large battery adopts a symmetrical arrangement in the center, increases the guard plate and heat insulation plate around it, and increases the protective reinforcing beam and the energy-absorbing structure in the sill side of the body, so that the battery pack can not be deformed even if it encounters an impact, and builds a protective "diamond cover" for users.
Write at the end
Today, consumers are becoming more rational and the halo of "BBA" is gradually fading. The reason why brands such as Xingtu can quickly gain market attention is precisely because they can closely follow the market demand, use technological innovation to provide models that meet consumer expectations, and at the same time inject the "craftsman spirit", work hard in quality, design, intelligence and other aspects, and strive to exceed user expectations in every detail.
In the future, the competition in the automotive market will be diversified and all-round, whether it is an emerging brand or a traditional luxury brand, only a brand that continues to provide excellent products, deeply understands and meets the needs of users, and continues to innovate can occupy a place in the market.