Chao News client reporter Zhou Feng
In order to better play the leading role of the national industrial tourism demonstration base, boost the transformation and upgrading of traditional enterprises, and enrich the supply of tourism products, on the morning of July 2, the on-site promotion activity of high-quality development of industrial tourism in Zhejiang Province was held in Nanxun District, Huzhou City, and Lv Weigang, member of the party group and deputy director of the Zhejiang Provincial Department of Culture, Radio, Television and Tourism, attended.
On the spot, five national industrial tourism demonstration bases in 2022-2023, including Nongfu Spring Industrial Tourism Zone in Zhejiang Province, Wenzhou Alum Mine Industrial Tourism Zone in Zhejiang Province, Gopher Song Chocolate Town in Jiaxing City, Zhejiang Province, Ousman Pearl Cultural Park in Huzhou City, Zhejiang Province, and Jiuyang Creative Industrial Park in Hangzhou City, Zhejiang Province, as well as Zhejiang Barut Garment Co., Ltd., Zhejiang Shuangzhen Biotechnology Co., Ltd., Xianhe Co., Ltd., Zhejiang Taixiu Garment Co., Ltd., Zhejiang Juxianzhuang Beverage Co., Ltd., Zhejiang Jinma Arts & Crafts Co., Ltd., Ningbo Hangzhou Bay Geely Auto Parts Co., Ltd., Ningbo Huode Intelligent Technology Co., Ltd., Haozhonghao Health Technology Co., Ltd., Zhejiang Tiefengtang Food and Beverage Co., Ltd., Zhejiang Huzhou Anji Song Ming White Tea Co., Ltd., Zhejiang Jiajiao Holding Group Co., Ltd. and other 12 Zhejiang industrial tourism demonstration bases recognized in 2023 were awarded.
"The best advertising for a company is to attract consumers to the production base to take a look and understand the company's products and culture." In the subsequent keynote speech, Yi Kaigang, an expert of Zhejiang Culture and Tourism Think Tank, President of the Industrial Tourism Branch of Zhejiang Tourism Association, and Dean of the Institute of Culture and Tourism Innovation and Development of Zhejiang Gongshang University, put forward three questions that must be answered for the high-quality development of industrial tourism: Why do tourists come? How to do experience design well? What do tourists take with them?
In Yi Kaigang's view, the unique and rich cultural value, the opportunity to understand the product manufacturing closely, the interesting participation and interaction and the high value of popular science are all the appeal points that tourists are willing to experience industrial tourism, which also requires enterprises to strengthen the design of logical and story of the visit node, plan the characteristic theme tour routes for different sources of tourists, create a complete supporting facilities of "food, housing, travel, travel, shopping and entertainment", extend the development, production and sales of industrial tourism products, and form a complete industrial tourism industry chain. "During the visit, tourists can not only get intuitive feelings and experiences, but also buy the company's products and souvenirs, and more importantly, enhance their sense of identity and loyalty to the company through their knowledge and understanding of the corporate culture. It's a win-win for both tourists and businesses. He said.
In recent years, Zhejiang Province has vigorously promoted the standardized development and upgrading of industrial tourism, bringing tourists a variety of industrial tourism experiences with rich content. From 2022 to 2023, the Ministry of Culture and Tourism has successively identified two batches of national industrial tourism demonstration bases, and a total of 5 in Zhejiang have been selected, ranking first in the country in terms of total amount. At the provincial level, Zhejiang launched the creation of provincial industrial tourism demonstration bases in 2012, and there are currently 212 provincial industrial tourism demonstration bases.
At the scene, Qiantang District of Hangzhou City and Nanxun District of Huzhou City exchanged experience in promoting the development of industrial tourism, Wenzhou Alum Mining Industrial Tourism Zone, a national industrial tourism demonstration base, shared experience, and Shaoxing Rice Wine Group Co., Ltd. made a statement on the promotion of industrial tourism.
Lv Weigang, member of the party group and deputy director of the Zhejiang Provincial Department of Culture, Radio, Television and Tourism
In his speech, Lv Weigang, member of the party group and deputy director of the Zhejiang Provincial Department of Culture, Radio, Television and Tourism, fully affirmed the effectiveness of the integrated development of "industry + tourism" in Zhejiang, and proposed to focus on "seeking, linking, integrating and refining", further strengthening the top-level design, building an exchange platform, broadening the industrial tourism space, and creating industrial tourism boutiques.
Lv Weigang said that it is necessary to prepare an industrial tourism development plan, clarify the development goals and key tasks, and guide and support key cities, important parks, and key industrial enterprises to formulate specific measures in combination with the actual situation; It is necessary to build a platform for industrial tourism exchanges in the province, so that it can achieve mutual promotion in publicity, mutual delivery in the source of tourists, mutual learning in management, win-win in efficiency, and interconnection on the line; It is necessary to promote the integrated development of industrial tourism and research and education, high-tech, cultural creativity, trade and exhibition, form new formats and new models for the development of industrial tourism, and create a number of industrial tourism products with rich quantity, distinctive characteristics and high competitiveness; It is necessary to continue to focus on improving the supply level of industrial tourism, promote the creation of more industrial tourism products with distinctive themes, prominent brand images, diverse experience forms and rich cultural connotations, and attract more tourists to participate in industrial tourism, feel industrial civilization and promote industrial culture by providing a more warm, cultural and interesting experience.
In recent years, Nanxun District, Huzhou City, where the event was held, has deeply cultivated the industrial heritage, improved the industrial gene genealogy, promoted the revival of the ancient town cluster, the organic combination of all-for-one tourism development and the construction of industrial tourism bases, and created a series of new cultural and tourism IPs such as "floor shopping", "industrial tourism research" and "industrial market". In the afternoon, the participants went to Jiusheng Flooring Co., Ltd. and Nanxun Ancient Town for investigation and research.
(Photo provided by the event organizer)
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