Jia Yueting, who is active on the Internet and likes to scare the air, was finally scolded by others this time, and the person who scolded him was Xia Yiping, CEO of Jiyue.
At this forum, Jia Yueting mentioned that China's auto industry will achieve a major transformation from internal competition to international expansion in the next ten years, and China's automobile should be changed from involution to "outreach" to the global high-value market, expand to the outside, occupy the blue ocean, create a win-win situation, and let the fruits of involution release the maximum value of globalization.
At the same time, Jia Yueting did not forget to continue to promote his Faraday Future (FF) to the public, he said: As an American company founded by Chinese, FF is willing to play a bridge role in promoting the outreach strategy of China's automotive industry to ensure that American users can also enjoy the same excellent value experience as Chinese users.
To tell the truth, what Lao Jia said is tantamount to "nonsense", and now independent enterprises are accelerating the development of overseas markets, and the "Age of Discovery" may be coming, and he does not need to be reminded of this matter. This time, Lao Jia created a new word "outreach", that is, to expand externally, I have to say that few people can surpass Jia Yueting in the matter of creating conceptual words, and few people can surpass Jia Yueting in storytelling. There is a question about the future of Ferrari and the brand's first model, FF91, Jia Yueting has been blowing for 10 years, what FF is not only a car company, but also an AI company, an EV company, etc., but now this model has only been delivered 12 units, he bragged, created a new concept word, just listen to it.
It's just that the current trend of the domestic car circle has already changed, and many bigwigs have gone out of marketing, and the war of words can't stop for a while. If Lao Jia dares to show his head, don't blame others for following and rubbing it. No, Jiyue CEO Xia Yiping took action.
On June 26, Xia Yiping posted a video on a platform, which included an evaluation of the matter. He mentioned: In the last era, Jia Yueting defined a good product in the United States, but now his definition of the product has fallen behind, except for creating a lot of unbelievable product names, there is no special innovation. In the next 3~5 years, without intelligence and the core ability of intelligent driving, your products will be eliminated by the times, and even thrown into the garbage heap of the times.
Xia Yiping's meaning is very clear, not so much that Jia Yueting is a master of car making, but rather a master of word making, and at the same time he insinuated that FF91, which has no core capabilities such as intelligence and intelligent driving, will be eliminated in the future. Personally, I think that Xia Yiping's evaluation of Jia Yueting is still very pertinent, and what he said is also true, but Xia Yiping really has no need to deal with Jia Yueting, and just watch Lao Jia perform by himself. Of course, from the perspective of marketing, Xia Yiping's move can be said to be a win, not only speaking the hearts of many netizens, but also taking advantage of this wave of traffic to bring his own Jiyue.
But Xia Yiping didn't know the truth that it was enough to stop, and on the same day, Xia Yiping also released a video, in which the co-pilot's "praise" mentioned: It is said that Xiaomi is fast, but in fact, you are faster. Xia Yiping agreed, "In fact, we may be faster." On the same day, at the same time, he met Jia Yueting and Lei Jun, the two "traffic kings", Xia Yiping really understands marketing, but can Xia Yiping, who is fighting in the field of public opinion, really lead his Jiyue to break out of the world?
In fact, it is not the first time that Xia Yiping has met Lei Jun and his millet, for example, at the recent Beijing Auto Show, Jiyue set up his booth opposite Xiaomi, as if he was fighting face-to-face. In addition,In a previous live event,When Xia Yiping was asked what he thought of XiaomiSU7, he also said,Jiyue01The space will be larger,Intelligence is also far ahead in the industry,For example, voice、Intelligent driving, etc.,The subtext is that XiaomiSU7Can't catch up with Jiyue01。
However, the real sales data will slap every hard-mouthed person in the face,When Xiaomi SU7 is impacting 120,000 annual sales,Jiyue 01 is still mired in the quagmire and can't extricate itself,From last year's listing to May this year,The cumulative sales of the car can exceed 3000 units。 In addition, the Jiyue 07, which has already been unveiled, has not yet been listed, and it has been "difficult to deliver" so that riders gradually lose patience. From this point of view, Jia Yiping, who has worked his lips, is not having a good time.
The lack of sales is only one of the problems of Jiyue, and there are not a lot of moths caused by this car company, such as forced car purchases.
A netizen was in the test drive, without warning, actually turned the test drive into a car purchase, and then the two sides launched several rounds of tug-of-war on the issue of refund, the explanation given by the store is that the system automatically locks the order, and the final result is still not refundable, either lose the deposit, or pick up the car. The key thing is that before locking the order, the Jiyue APP did not give any prompts, and the user did not receive any SMS reminders on his mobile phone. This shows that Jiyue's style is arrogant enough, and related services need to be improved.
It stands to reason that Jiyue, who has two rich fathers behind him, is so miserable, Geely gives him the vast architecture of SEA, Baidu gives it Apollo intelligent driving, and the two strong companies serve such a person, but unfortunately Jiyue is a Dou who can't be helped.
There are many reasons for the current situation of Jiyue, and there are traces of it.
At the beginning, due to qualification problems, the original set was temporarily changed to the current Jiyue, which made many old fans feel unfamiliar for a while, and the brand's early publicity was burned.
At the new car press conference, Xia Yiping personally demonstrated the main car voice function of Jiyue 01, but he called the voice assistant many times but did not get a response. I thought that Xia Yiping was going to show off, but I didn't expect to pull a big one, and on such a critical occasion, the practical effect of the new car was so crotch-pulling, and the hearts that consumers were looking forward to were instantly half cold.
In the face of the sales dilemma, Xia Yiping's first thought was to reduce the price, and then adjusted the preferential strategy of Jiyue 01 many times under the guise of scientific and technological equality, and the feat of reducing 30,000 yuan not long after the new car was launched was unprecedented. And the successive backstabs also made Jiyue offend his old customers.
Today's Xia Yiping does not improve his own products and adjust his development strategy, but focuses on touching porcelain to catch traffic, isn't this just picking up sesame seeds and losing watermelon?
summary
Nowadays, it is not a new thing for car company executives to scold each other, Jia Yueting, who was scolded this time, is not often scolding others this time, Xia Yiping commented on Jia Yueping this time, and what he said is also quite reasonable, but the fox's tail was not hidden, and finally moved his own products out. It's just that car company executives use their mouths to match the line, while consumers use their wallets to vote, can traffic really be converted into sales? Each of us has the answer in our minds.
In the final analysis, the key to better development of car companies lies in product strength, and only real talent and practical learning can win word of mouth, which is the long-term way. It is expected that the future car circle will be less verbal and more rational, and everyone will judge the level of product strength, so that China's auto industry will move towards a brighter future.