With the fierce competition of e-commerce platforms, the 618 promotion in 2024 is not only a carnival for consumers, but also a contest between brands and platform strategies.
From the cancellation of pre-sale to spot sales, from cross-store full reduction to AI bargaining, major platforms have made moves, with "low price" as the core, to carry out a comprehensive upgrade of user experience and sales efficiency.
This e-commerce feast not only reflects the changes in consumer trends, but also indicates the future direction of the retail industry.
Taixia shared today the "2024 618 E-commerce Trend Inventory and Industry Insight Report", source: Qifei Insight.
Report Summary:
In the 618 promotion in 2024, the e-commerce platform has launched a fierce market battle with "low price" as the core. Platforms such as Taobao Tmall, JD.com, Kuaishou, Pinduoduo and Douyin have all adopted strategies such as canceling pre-sales, opening spot sales, and cross-store full sales to improve user experience and sales efficiency.
Among them, Douyin e-commerce has increased low-cost and good things in an all-round way through means such as value-added family buckets and tens of billions of subsidies to create a "low-price" user mentality.
The report provides a detailed analysis of the core gameplay of each platform, as well as the GMV growth of integrated e-commerce and live-streaming e-commerce, revealing new trends in market competition.
Table of Contents:
- Overview and performance of the 618 e-commerce platform
- Douyin 618 promotion sales trend distribution
- Overview of Douyin 618 sub-category data
- Douyin 618 sub-category brand list
- Overview of Douyin 618 subcategories
- Douyin 618 case sharing
- 618 Douyin e-commerce brand case
