The rise of the new Hanfu industry is closely linked to the development of Internet platforms. The rise of short video and live e-commerce has provided a new channel for the dissemination of traditional cultural symbols.
The report points out that the new Hanfu industry has undergone a transformation from physical to e-commerce platforms, and has achieved a leap in sales driven by live streaming e-commerce.
By analyzing the market size, consumer behavior, and industry support of the new hanfu, the report shows how the new hanfu has grown from a niche to a mass market, becoming a symbol of cultural self-confidence, and predicting future development trends.
Taixia shared today the "Research Report on the Development of the New Hanfu Industry on the Online Platform (2024)", source: China Garment Association, Peking University HSBC Business School Innovation and Entrepreneurship Center, Zhiwei Research Institute.
Table of Contents:
- Expert Overview
- Changes in the channels for the spread of new hanfu
- Overview of the spread of new Hanfu: from the niche to the masses
- The various stages of the spread of the new Hanfu on the short video platform
- The key node of the new Hanfu spread on the short video platform: the Dioma face skirt incident
- The short video platform empowers the new strategy of new Hanfu communication
- The spread of new Hanfu in the environment of short video live broadcast e-commerce
- Short video live broadcast e-commerce empowers the new Hanfu industry
- Overview of the development of the new Hanfu industry
- Key processes in the industry: from the physical industry to live e-commerce
- The importance and difficulties of industrial development
- New highlights: Short video live e-commerce helps the new Hanfu industry chain
