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Metadata changes the label of an AI-generated image after a photographer complains

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Quick guide

Meta is making updates to its labels to address photographers' complaints about mislabeling non-AI-created content. They renamed the "Made by AI" label to "AI Information", acknowledging the lack of context and the expected problems with the existing labels. However, this updated label still does not provide specific information about the AI tools used. A spokesperson for Meta said that when users click on the tag, they will see a generic description of generative AI without providing details. The move was in response to criticism of the earlier introduction of labelling in response to the "media manipulation" policy, but the photographer noted that even minor edits could have led to mislabeling triggers.

Metadata changes the label of an AI-generated image after a photographer complains

Label updates

Meta is making changes to its "Made by AI" label given widespread complaints from photographers that Meta Inc. is incorrectly flagging non-AI-created content. The company admits that the current label does not always meet people's expectations and lacks contextual information. As a result, they will rename the label to "AI Information" to address these issues.

Metadata changes the label of an AI-generated image after a photographer complains

Label introduction

Earlier this year, Meta launched the "Made by AI" label in light of the Oversight Board's criticism of its "media manipulation" policy. Like its peers, Meta says it will use industry-standard signals to identify AI-generated images. However, photographers quickly noticed that Facebook and Instagram were applying the hashtag to non-AI-generated images. PetaPixel's tests showed that even minor edits in Photoshop using Adobe's generative fill tool would incorrectly trigger the tag.

Metadata changes the label of an AI-generated image after a photographer complains

The new label lacks detail

Despite changing the tag to "AI Information", Meta clarified that the updated tag will not provide specific information about the AI tools used to create the image. When a user clicks on the badge, they will see the same generic description of generative AI without details about the AI tool used. A spokesperson for Meta mentioned that the context menu will not be changed and may include a notification about content with AI signals detected by their system.

Metadata changes the label of an AI-generated image after a photographer complains
Metadata changes the label of an AI-generated image after a photographer complains

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