The 85th anniversary of the "Sunday Uniform", there is no definition of movement, and sports are more than competition
With the slogan "The Olympics are more open", the Paris 2024 Olympic Games will include breakdancing, skateboarding, rock climbing, and surfing in the competition, jumping out of the competitive attributes of traditional sports and making people feel the joy of urban sports. Le Coq Sportif, also from France, follows the French flaccid and recreates the legendary 85-year-old sportswear "Sunday Uniform", which conveys the same message: sport is not only competitive, but also effortless and elegant.
Le Coq Sportif 2024秋季胶囊系列
Spanning 100 years and continuing to write a legend
At the end of the 19th century, in Paris, the consumption of sports and culture reached its peak. In 1882, out of a love of sport, the Emile Camuset couple founded le coq sportif. In 1939, le coq sportif combined sports fabrics with casual wear to create "Le Survêtement Du 7e Jour Sunday Uniform", which took into account the needs of daily leisure and weekend sports scenes, and was also the world's first real sports suit.
The Sports Rooster"周日制服"历史资料
2024 is not only an Olympic year, but also the 60th anniversary of the establishment of diplomatic relations between China and France. On this monumental occasion, Le Coq Sportif recreates the classic "Sunday uniform", with a colour palette and cut that continues the brand's usual retro and relaxed feel, interpreting the French sportswear from the field of play to the field of life. The reproduction of the "Sunday uniform" has the brand's dominant elements of blue, white and red, as well as the iconic rooster logo, which is both sporty and fashionable, with a great sense of French freedom.
Le Coq Sportif 2024秋季胶囊系列
There is no definition of movement, love is unbounded
On the occasion of the 85th anniversary of the brand's "Sunday Uniform", le coq sportif is inspired by the concept of "LIFE IN MOTION", which inspires everyone to break the definition of sports in their daily lives, participate in sports, experience sports in their own way, and enjoy the joy and energy brought by sports in the process.
Sports are not only professional competitions on the field, but also daily vitality. On the field, go all out; Off the field, free to relax. Not for a specific result, just for a fun time, to deliver a more relaxed and pleasant French lifestyle. Let exercise become a daily routine, and let life be full of wonderful rhythm.
Le Coq Sportif 2024秋季胶囊系列
Retro resurgence Classic heritage
Under the trend of retro resurgence, the New Vintage style is deeply loved by young people today, and classic items such as dad shoes and retro sportswear have evoked their waves of "memory killing". The new reproduction of the "Sunday Uniform" plays with the retro sports style, digging deep into the French tonality in the cultural genes of Le Coq Sportif, creating sports items while tracing the history of the brand, conveying the brand's classic French relaxation and fashion texture. "Sunday Uniform" satisfies the imagination of today's young people about the popular pieces of the past, and by reminiscing about the past, Le Coq Sportif establishes a vivid and empathetic narrative with the present.
Le Coq Sportif 2024秋季胶囊系列
Paris is the fashion capital of the world, and the 2024 Paris Olympics will undoubtedly set off a fashion and sports trend around the world. Under the lifestyle trend of national sports, breaking the boundary between sports and fashion will also become a popular outfit in the future. Le Coq Sportif combines French elegance with sportiness, and the relaxed and effortless spirit of sportiness conveyed by the "Sunday Uniform" is undoubtedly a perfect fit for this future trend.
Le Coq Sportif 2024秋季胶囊系列
Rebranding sets sail from above
After a hundred years, the Olympic Games are back in Paris, and le Coq Sportif, which has pure French genes, also hopes to create more products suitable for the Chinese market and Chinese consumers' daily sports life scenes while deeply cultivating the brand's historical accumulation, covering professional sports series such as "CYCLING", "TENNIS Tennis" and "GOLF", as well as sports life series such as "TRICOLORE Tricolor" and "D'OR Gold Label". Meet people's sports needs in a variety of different scenarios. In the future, Le Coq Sportif will continue to dialogue with Chinese consumers with a new image and channels, and convey the pure French style and French sports lifestyle to more Chinese consumers.
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