Affected by factors such as involution and blind expansion of car companies, the auto market in the first half of the year can be called "hell mode", with traditional car companies such as Tesla, Volkswagen, and Guangqi Honda successively announcing layoff plans, and many new car-making car companies have also announced layoffs. According to incomplete statistics, more than 13 car companies have been exposed to layoffs so far.
However, recently, #employees rushed to be laid off ##车企裁员赔偿比例统计, which car company has the most generous compensation for layoffs# and other topics remain high, on the other hand, #new energy vehicle talent gap of 1.03 million # related content climbed on the hot search, many people expressed their incomprehension: on the one hand, large-scale layoffs, paying high compensation, while shouting that the new energy talent gap is huge, high salary recruitment, isn't this a contradiction? In fact, this matter is easy to understand, because it is the traditional middle office employees who are laid off, and what is lacking is the front-line service personnel and compound talents in hybrid artificial intelligence and new energy.
Faced with the difficulty of talents, some positions of new energy vehicle companies are even more "high-salary recruitment"
Some netizens have found that after Xiaomi Group CEO Lei Jun put forward the goal of delivering 120,000 new cars in 2024, talent recruitment has started to accelerate mode. Xiaomi Automobile Factory recently released a large number of recruitment information for front-line workers, from skilled workers, production line operations to quality inspection, algorithm optimization, drive engineers and other positions have been offered a maximum monthly salary of 50,000, 15 salaries at the end of the year, etc. Some new EV manufacturers are still proposing nearly 1,000+ positions on their official websites, covering responsibilities ranging from technology manufacturing to sales and marketing. Tesla is even more "the front foot of the global large-scale layoffs, the back foot and the back foot to the dismissal of the supercharging team recalled" god operation, from the overall industry is not difficult to see that the capital is still optimistic about the new energy vehicle track.
Talent support is the first resource for the development of car companies
The root cause is the reason why the contradiction between supply and demand of "intelligent" automotive talents is gradually emerging. As Zhu Ling, an executive of ZEEKR, said: "Cars will never disappear, they will never become obsolete, they will only continue to evolve, and the automotive industry will always be a sunrise industry." "Different from the era of internal combustion engines, the technological changes in the field of new energy vehicles are changing with each passing day, and the attributes of automobiles have also changed from a single means of transportation to mobile intelligent terminals, which also puts forward new requirements for the professionalism and skills of automotive talents.
To this end, ZEEKR is also actively adjusting the structure of human resources, according to the Q1 financial report of ZEEKR, the follow-up ZEEKR front-line positions are expected to increase by 25%, the total number of marketing service personnel is expected to increase by 16%, and the newly established Guanghui Division will also add about 60 new positions.
The problem is that for those who want to enter the automotive industry or are already in the industry, it is a major focus to switch to the new energy vehicle industry as soon as possible and keep up with the pace of development based on traditional automotive work experience; It is also very important to seize the opportunity, cross-border learning or build yourself into a high-compound talent required by the enterprise, and the development prospects of new energy vehicle related talents are still considerable for a long time in the future.