Summer is the peak season for travel, but also the high season of tire puncture, the car has been driving on the hot road for a long time, if the tire has a problem, it is easy to burst the tire, especially on the highway at high speed, it is easy to cause accidents after the puncture. Therefore, tires, as a key component of the car, must be replaced in time if there is a problem.
However, many car owners often face many pain points when purchasing tires, such as the difficulty of distinguishing the authenticity of tires, worrying about buying fakes, as well as many after-sales sales, poor purchase, installation and use experience.
In order to solve the problem of tire selection and after-sales for car owners, Continental, as one of the leaders in the tire industry, launched the "Worry-free" service, becoming the first batch of brands in the industry to integrate products, channels and services, covering the whole life cycle of tire products.
At the same time, the worry-free after-sales warranty policy is upgraded, and if there is a product quality problem with the purchase of German Continental tires and its tire products, Continental will be replaced free of charge for life. This commitment truly focuses on the needs of users, perfectly integrates consumer fun and convenience, and brings consumers a pleasant and reassuring shopping experience.
Tire products are guaranteed for life
Demonstrate the quality and confidence of Continental
There has been a long controversy over the tire warranty, some tire brands have a 3-year warranty, and some have a 5-year warranty; Some are based on the date of manufacture, while others are based on the date of installation. The diversification of quality assurance standards not only makes it difficult for consumers to distinguish, but also confuses sales stores.
In order to solve this historical problem, Continental Tire was the first to propose the concept of lifetime warranty for tires. The content is: the four major brands of German Continental tires "German Continental tires", "American General tires", "Nordic Viking tires", "Swedish Bear tires", the warranty period is not limited to the use time.
That is to say, after the owner buys Continental brand tires, as long as the product is still in use, and there is a problem related to product quality, Continental will provide warranty services. As a leading media platform in the tire industry, we learned that Continental Tires is the first and currently the only tire company that dares to propose a lifetime warranty for tires.
The concept of "lifetime warranty" of Continental tires not only perfectly solves the controversy caused by the different standards of the effective warranty date of tire products, but also solves the problem that car owners are worried about buying tires with a long inventory time and cannot enjoy the warranty. From another point of view, the courage to launch the "lifetime warranty" is also the confidence of Continental tires in the production and manufacturing, storage of circulation links, and stable performance of tires throughout the life cycle of their products.
It is understood that the reason why Continental tires are so confident to put forward the "lifetime warranty" comes from the strict requirements of Continental tires for safety. Adhering to the lofty vision of "zero accidents", Continental tests and verifications 67,000 times a year, and the test distance can circle the earth 5,000 times, with the most stringent standards, to provide consumers with safer and more reliable products, and protect the safety of every journey.
Multi-dimensional blessings
Leading the industry service benchmark
If Continental tires are attentive to the quality of the tires they sell, then they can be said to be attentive to the service. In the face of the market dilemma of uneven tire service quality and lack of service standards, Continental Tire has dug deep into the service pain points and potential of the tire industry, and launched a number of measures in the "worry-free" service to protect consumers in an all-round way.
1. Worry-free genuine traceability service immediately
In the tire market, counterfeit and shoddy products have been repeatedly banned, which has brought great trouble to consumers. To this end, Continental Tire has launched a genuine traceability inquiry service on its official website and official WeChat public account. Further provide consumers with protection for the purchase of tires.
Consumers can log in to the brand's official website or official WeChat official account to find and use the authentic traceability function. Enter the number on the bead barcode to check whether the tire is genuine, and further check and verify the product specifications, production date and other information displayed. This function brings worry-free guidance to the majority of car owners with a fast and convenient process.
Continental Tire has always adhered to the concept of "consumer-centric", and through the launch of genuine traceability services, it provides consumers with "service reassurance" to ensure that the tires purchased by consumers are genuine, reduce consumers' decision-making anxiety and after-sales concerns, and effectively improve consumers' shopping and use experience.
2. Make concerted efforts online and offline
In addition to the quality and after-sales guarantee of the product itself, the tire purchase experience is also the focus of consumers' attention. Through the integration of online and offline, Continental tires provide consumers with a better tire buying experience.
Online, consumers can easily buy their favorite tires through the official website or e-commerce platform; Offline, Continental has a nationwide network of Best stores to provide consumers with convenient purchase and installation services.
After several years of efforts, Continental has initially built a national dealer system as the cornerstone, and a national fast distribution network system integrated through Continental's self-developed digital system to ensure that consumers complete the replacement of tires in a short period of time, bringing consumers faster and more accurate services.
3. Best's stores are upgraded and standardized, and the service is guaranteed
In terms of store services, Continental pays attention to the standardization of construction and the improvement of service quality. Taking Continental's high-end retail chain brand Best as an example, since 2022, Continental has carried out a comprehensive upgrade of Best stores, strictly implementing the construction process and quality standards, including the optimization of the operating system, the launch of new energy service stations, and the improvement of space layout.
At the same time, Continental also provides regular training and support to store staff to continuously improve their professional capabilities and service levels to ensure that every consumer can enjoy high-quality services.
We believe that by providing the above-mentioned multi-dimensional services, Continental Tire has not only set an industry benchmark in terms of product quality, but also innovated in terms of service model. This multi-dimensional service not only provides consumers with an immediate, convenient and intimate service experience, but also reflects Continental's in-depth understanding of and focuses on the needs of Chinese consumers for car use and maintenance, making the brand stand out in the highly competitive market.
summary
We see that Continental tires are taking "worry-free" service as their core competitiveness, and improving consumers' shopping experience and satisfaction by solving the pain points encountered by consumers in the process of buying and using tires.
Adhering to the strategy of "based on the market, serving the market", Continental Tire has always been committed to developing innovative, safe and sustainable products, constantly innovating and optimizing the service experience, so that every consumer can enjoy a high-quality car maintenance experience.
It is expected that in the future, Continental Tires will become the most reliable and powerful teammate of Chinese consumers with its rich and diversified product matrix, innovation-led product technology and comprehensive services of "no worries immediately"!