Recently, Shenzhen Shunpai Culture Co., Ltd. successfully held the "Shun Culture Takes Root, Roots Cultural Tourism Sprouts" and the first "Shunxin Thirty-six Thoughts" new book launch conference in Xinhua News Agency. This event is another important milestone for Shunpai Culture since the first expert seminar held on January 24 this year, and it is also the first summary meeting after the company's ten-year strategic transformation, which has attracted wide attention from the cultural, tourism and media circles. More than 100 people in charge of cultural tourism, experts and scholars from more than 10 cities such as Baise, Enshi, Chifeng, Mudanjiang, Yongzhou, Harbin Acheng District, Guiyang, Sanhe and other cities attended the event to discuss the blueprint for the development of cultural tourism in the future and learn from the successful experience of the Guangxi Baise Ten Thousand People Hi Song Festival. At the same time, Shunpai Culture also invited nearly 100 Shunpai family members from all over the country to witness this cultural event.
Meeting site
At the event, Mr. Gu Huanyu, the brand officer of Xinhua Youpin, a key project of Xinhua News Agency, took the lead in delivering a welcome speech, in which he spoke highly of the brand effect shown in helping the development of cultural tourism in local cities, and looked forward to more in-depth cooperation between the two sides in the future. Li Shuang, the founder of Shenzhen Shunpai Culture, explained in detail the strategy of root cultural tourism and shared the successful case of the Guangxi Baise 10,000 People Hi Song Festival. In April this year, Shunpai Culture successfully landed its root cultural tourism strategy in Baise, Guangxi, and achieved remarkable results, attracting 1.51 million tourists to the local area and driving GDP of more than 900 million yuan. At the same time, Li Shuang also introduced the plan of the "Tujia Daughters Association" to cooperate with Hubei Enshi, and looked forward to the future strategic blueprint of Shunpai culture in the field of cultural and tourism integration, emphasizing the importance of adapting measures to local conditions and cultural leadership, as well as the unique value of Gen Cultural Tourism as a long-term economic growth engine of the city. Li Shuang pointed out in particular that Gen Cultural Tourism is not simply to attract tourists to visit and check in, but to give the city a set of long-term economic growth solutions.
Mr. Li Shuang, founder of Shunpai Culture, delivered a speech
Professor Liu Xinxu, the former executive director of the Training Center of the Institute of Private Economy of Peking University, brought a special interpretation of the cultural tourism strategy of Shunpai culture to the participants from a professional perspective and in-depth analysis, which won bursts of applause. Li Yongming, Chairman of Xuanhua Chunguang Group, Li Shujuan, Founder of Jinheng Intelligent Control Management Consulting Group, Liu Bin, Director of Quyang County Culture, Radio, Television and Tourism Bureau, Wang Zuo, Second-level Inspector of Beijing Municipal Bureau of Economy and Information Technology, and other leaders and guests also took the stage to carry out in-depth exchanges and discussions on topics such as the development of cultural industries and the integration path of culture and tourism. In addition, Cheng Zhiqiang, former captain of the honor guard of the three armed forces of the Chinese People's Liberation Army, recited a touching poem with his rich voice, adding a unique military soul color and strong patriotic feelings to the event. Wang Manxian, former executive chairman of China Forest Products Industry Association, delivered a wonderful concluding speech, deeply analyzed the importance of the integration of culture and tourism, and also looked forward to the future development trend of the industry from a forward-looking perspective, which won high praise from the guests.
Group photo of the participants
One of the highlights of the event, the first work of Shunpai Culture, Mr. Li Shuang's book "Thirty-six Thoughts of Shunxin" was released. With a unique perspective and profound thinking, the book explores the modern value and life wisdom of traditional culture, and was highly praised by the guests. Li Shuang personally signed the first version of "Thirty-six Thoughts of Shunxin" on the spot, which pushed the event to a climax. As the first work of Shunpai Cultural Project, "Thirty-six Thoughts of Shunxin" is not only a comprehensive interpretation of the concept of Shun culture, but also an important attempt to inherit and innovate the modern inheritance and innovation of traditional culture. It is reported that the first phase of the Shunpai cultural project will launch eight books one after another, using books as the carrier to widely disseminate the concept of Shun culture and guide readers to deeply understand and feel its profound connotation.
Mr. Li Shuang signed the book presentation ceremony
At the meeting, a grand awarding and signing ceremony was also held. Mr. Chu Shazhou, head of Xinhua News Agency Research Institute, introduced in detail the specific arrangements and significance of the second "Beautiful China, My Hometown" Mass Creation Action of Xinhua News Agency, and personally issued a letter of appointment to the city's cultural tourism consultants. As one of the key projects of Xinhua News Agency in 2024, the action aims to help the construction of local cultural tourism and rural revitalization through integrated media means, and provide all-round publicity and drainage support for local intangible cultural heritage, landmark products and tourist attractions.
It is worth mentioning that in this event, Xinhua News Agency also specially hired Mr. Li Shuang as a specially invited cultural tourism consultant and issued a letter of appointment to him. This initiative not only marks the further deepening and expansion of the cooperative relationship between the two parties, but also demonstrates Mr. Li Shuang's profound attainments and outstanding contributions in the field of cultural tourism industry. His participation will inject more professional and in-depth elements into the cultural tourism coverage of Xinhua News Agency's client city channel, and help the cultural tourism industry achieve higher quality development.
Mr. Li Shuang was hired as a cultural tourism consultant for Xinhua News Agency's client city channel
The successful holding of this event is not only a comprehensive display and affirmation of the innovative achievements of Shunpai culture in the field of cultural and tourism integration, but also provides valuable experience and inspiration for promoting the deep integration of local cultural industry and tourism industry. In the future, Shunpai Culture will continue to adhere to the core concept of "Shun Culture, Root Cultural Tourism", continue to explore and innovate, and contribute more strength and wisdom to the prosperity and development of China's cultural industry. (Zhong Wei)