With the round of 16 of the European Championship coming out one after another, the wonderful moments of football matches are staged in turn. Beijing time7month1day,As the official partner of this European Cup,Hisense refrigerator returned to the field with the heat of "vacuum is real freshness"。
The export value of Hisense refrigerator has ranked first among domestic refrigerator enterprises for 10 consecutive years. In 2023, Hisense's refrigerator sales share will rank first in the UK, Czech Republic, Hungary, Slovenia, Croatia, Serbia, and South Africa markets. In the first quarter of this year, Hisense refrigerator sales share in the European market also ranked first among Chinese companies. As of May this year, the sales of Hisense refrigerators above $500 in Germany increased by 91% year-on-year.
What kind of magic is it that makes Hisense refrigerators widely welcomed by consumers in the European market, where manufacturing strength is strong and competitors are around? The answer behind it is inseparable from excellent quality and technology research and development based on user needs.
Every Hisense refrigerator,It has to go through tens of thousands of rigorous extreme tests,Including extreme high temperature defrosting、Extreme low temperature defrosting test, etc.,In order to effectively maintain the original fresh taste of ingredients and nutrients are not lost。 At the same time, it also has to go through more than 30,000 door opening and closing tests and more than 100,000 drawer push-pull tests to ensure that each refrigerator can bring excellent quality to users.
European consumers like cold drinks,Hisense refrigerator has seized this small consumption point,Equipped with an automatic ice maker with international first-class level on a variety of refrigerator products sold in Europe。 In terms of energy saving, which European consumers are concerned about, Hisense refrigerators use a large number of DC inverter technology and vacuum insulation materials.
Vacuum can also solve the problem of freshness. Hisense refrigerator has originally developed vacuum preservation technology, equipped with 216 patented technologies, which can allow ingredients to enter a vacuum environment with low oxygen and low pressure. Such an environment can slow down the oxidation rate of foodstuffs, inhibit the growth of bacteria, and increase the freshness effect of ingredients by 10-15 times.
According to the evaluation of many authoritative institutions such as the China Household Electrical Appliances Research Institute, the chlorophyll, vitamin C retention rate and water loss rate of fruits and vegetables stored in the vacuum first-class cabin are significantly better than those of traditional preservation methods.
At present, Hisense vacuum refrigerators are becoming its flagship products and are being fully introduced to the market. After the launch of a number of core models such as vacuum 555, 503, and 607, Hisense vacuum refrigerators have been ranked among the top 10 in the industry for many times.
In order to get closer、Better understanding of consumer demand,Hisense has set up a number of R&D centers around the world, including Europe,Further improve the layout of the global R&D system and resource collaboration,Low carbon energy saving、Comfort and health、Intelligent preservation、High energy efficiency of washing and drying、Key breakthroughs have been made in multiple directions such as constant air volume air duct control,The technical level remains industry-leading and realizes product application。
With the continuous advancement of Hisense's internationalization strategy and continuous sponsorship of the 2016 European Cup, the 2018 World Cup, the 2020 European Cup, the 2022 World Cup and the world's top sports events such as the current European Cup, the brand awareness of all categories, including Hisense refrigerators, will be greatly improved.