Industry information| The world's first Sora-generated promotional film, "The Origins of Toys"R"Us was unveiled

Merland exclusive

Intangible cultural heritage micro-short dramas have set off a creative boom, deeply empowering the new growth of cultural tourism consumption

Since the State Administration of Radio and Television launched the "Follow the Micro Short Drama to Travel" creation plan, the "Micro Short Drama + Cultural Tourism" model has taken on a new look, and the intangible cultural heritage micro short drama has become an important carrier for telling local stories and empowering the development of cultural tourism. As of June 26, the feature film "My Way Home" produced by Douyin and Huace Film and Television has more than 190 million views, and on May 23, the micro-short drama "A Dream Pillow Galaxy" with the theme of intangible cultural heritage Su fan inheritance was launched on Mango TV, with more than 150 million views as of June 26.

The creation of intangible cultural heritage micro-short dramas needs to uphold the dual innovation drive of technology and art, and pursue a high realm of "micro" and profound, "short" and infinite meaning, so as to sail towards the blue ocean of specialization, quality and innovation, and ensure that cultural inheritance and industrial development are both open and seek a win-win situation. In this process, the exploration of commercialization paths is particularly crucial. Through the clever integration of micro-short dramas, e-commerce platforms and cultural tourism resources, products with cultural characteristics, such as cultural and creative products full of cultural heritage, tickets to unique scenic spots, and immersive intangible cultural heritage experience activities, are seamlessly integrated into the e-commerce ecosystem. This not only broadens the communication channels of intangible cultural heritage, but also provides consumers with convenient purchase channels, further stimulates the purchasing potential of the market, and realizes the mutual promotion and common prosperity of cultural value and commercial interests.

Policies and regulations

The blockbuster document of the five central departments: accelerate the construction of the national cultural private network and organize the "future TV" pilot

On June 24, the National Development and Reform Commission, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Ministry of Culture and Tourism, and the State Administration for Market Regulation announced the "Measures on Creating New Consumption Scenarios and Cultivating New Growth Points for Consumption", proposing: accelerate the construction of national cultural private networks and cultural big data platforms, and develop new scenarios for digital cultural consumption; Continue to promote the complex governance of TV operations, organize and carry out audio-visual virtual reality production technology application demonstrations and "future TV" pilots, encourage the production of more high-quality radio and television audio-visual content, and drive audio-visual electronic consumption; Encourage and guide the development of "village BA", "village super", "village volleyball", "village run" and other rural events full of agricultural interest; Carry out activities to promote consumer brands such as "sports events into scenic spots, neighborhoods, and business districts", "travel with events", and "outdoor sports vitality landscape" action plans; Explore the use of artificial intelligence models, virtual reality (VR) panoramas, digital humans and other technologies to expand e-commerce live broadcast scenarios; Develop online product display businesses such as "virtual home furnishing" and "virtual fitting" to promote immersive experience consumption. (Source: People's Daily)

Industry conferences and exchanges

The 2024 Summer Davos Forum will be held in Dalian

From June 25 to 27, the World Economic Forum's 15th Annual Meeting of the New Champions (Summer Davos) was held in Dalian. The forum focused on six themes: "Global New Economy", "China and the World", "Entrepreneurship in the Era of Artificial Intelligence", "New Industrial Frontiers", "Investing in People", and "The Interconnection of Climate, Nature and Energy". (Source: Xinhua News Agency)

The 29th Shanghai TV Festival was held

From June 24th to 28th, the 29th Shanghai TV Festival was held. At the "Magnolia Bloom" award ceremony, "Flowers" won five awards: Best Chinese TV Series, Best Actor, Best Screenplay (Adaptation), Best Cinematography, and Best Art, becoming the biggest winner. Xin Shuang won Best Director ("The Long Season"), Hu Ge won Best Actor ("Flowers"), Zhou Xun won Best Actress ("Imperfect Victim"), Ning Li won Best Supporting Actor ("Under the Prosperous City"), and Jiang Yan won Best Supporting Actress ("South to North"). (Source: Shanghai TV Festival official website)

Meiland Cui Yanzhen: From "Media +" to "Communication +" - Film and Television Content Innovation and Industry Empowerment in the Context of Deep Media Integration

On June 26, at the 29th Shanghai TV Festival "Magnolia Dialogue" TV Forum, Cui Yanzhen, Managing Director of Beijing Meiland Media Communication Strategy Consulting Co., Ltd., was invited to attend the forum and delivered a keynote speech "From "Media +" to "Communication +" - Film and Television Content Innovation and Industry Empowerment in the Context of Deep Media Integration. Mr. Cui believes that the most noteworthy thing in the field of media and marketing communication in 2024 is the new quality communication power, which is mainly characterized by warm realism, so that everyone can feel the power of spiritual communication and emotional resonance. In terms of industry development trends, the evolution of media communication has shifted from topic setting and topic communication to user connection, thus showing the evolution of media from the pursuit of national-level programs and ratings to the pursuit of national-level topics and communication, and the construction of national-level connections and applications.

In terms of content, from content reach, brand achievement to industry empowerment, the multi-dimensional value of film and television content has been fully released. In recent years, the rise of cultural tourism "film and television +", driven by policy dividends and video websites, cultural tourism film and television content has become a new wave. Film and television content also participates in the construction of IP ecology, market expansion and cultural inheritance, and guides the audience's attention to land with the super influence and voice of super IP, achieving super consumption power.

In terms of technology application, content creation and technological innovation "go both ways", using digital humans, metaverse and other forms to expand program forms and renew users' audio-visual experience. At the same time, the film and television content cluster helps the dissemination of the trendy image of science and technology enterprises and jointly builds an industrial ecology. The large model represented by Sora and AIGC have subversively changed the productivity of audiovisual content, bringing multi-dimensional changes to the industry from cost control, creation methods to the quality of works. At the same time, AI changes the interaction scenarios and interaction patterns between users and content with intelligent and immersive experiences, and reshapes user consumption and interaction scenarios.

In addition, with the improvement of comprehensive national strength, Chinese culture has become a hot spot and focus of overseas communication, and Chinese content has ushered in a collective "sail to the sea". From the perspective of content, Chinese film and television works seek cross-cultural emotional resonance with diverse themes and convey three-dimensional Chinese cultural stories. From the perspective of IP, domestic IP going overseas is expanding from a single content output to an all-round expansion of the overall mode (including program mode, production concept, narrative technique, etc.).

Finally, Mr. Cui shared that in the future, the full-link control of film and television content will continue to inject fresh vitality into the high-quality development of the industry. Specifically, in terms of production, "culture + technology" innovative content is provided, and emotional production is used to find a link point with users; In terms of communication, we insist on the interaction and co-creation of user subjects, and feed back content production with user needs; Technically, AIGC empowers the optimization of the whole creative process and improves the production efficiency and user experience of film and television. In terms of commercialization, integrate the resources of the film and television industry chain and broaden the commercial value of film and television content. (Source: Mayland Communication Consulting)

The "Shanghai Radio and Television UHD Capacity Building Promotion Plan" was launched

On June 24, under the joint guidance and support of the State Administration of Radio and Television, Shanghai Municipal Radio and Television Bureau, Shanghai Municipal Communications Administration, China Radio and Television Network Group, China Radio and Television Radio, Film and Television Design Institute, etc., and promoted by Shanghai Radio and Television Station, the "Shanghai Radio and Television UHD Capacity Building Promotion Plan" was officially launched. In terms of the construction of ultra-high-definition channels, Shanghai will implement the "Forging Project of Mainstream Media Head Platform", accelerate the construction of 4K ultra-high-definition comprehensive channels on Dragon TV, and support the channel to achieve the production and broadcasting capacity of 4 hours of 4K ultra-high-definition program content every day; In terms of ultra-high-definition network transformation, it will accelerate the upgrading and transformation of radio and television network fiber-based and IP-based, and plans to complete the optical fiber network transformation of 8 million households in the city within 2 to 3 years, realize the optical network access capacity covering the whole of Shanghai, implement the 4K ultra-high-definition set-top box to the home, and fully support the popularization and application of 4K ultra-high-definition video; In terms of ultra-high-definition content creation, it will focus on variety shows, film and television, documentary humanities, sports events, urban historical image records and urban life services, etc., benchmark against the highest international level, give full play to the advantages of high-tech audio-visual technology, and create a highland for the creation of ultra-high-definition content in China. In the next step, Shanghai TV will focus on key directions such as news and information models, exclusive models of financial media, intelligent live broadcast of sports events, and intelligent sign language "digital humans" in terms of "intelligence", so as to create a demonstration application of audio and video content production based on AIGC; In terms of "ultra-clearing", it will focus on three aspects: ultra-high-definition channel construction, ultra-high-definition network transformation, and ultra-high-definition content creation, and implement the "Shanghai Radio and Television Ultra-high-definition Capacity Building Promotion Plan"; In terms of "mobility", we will continue to strengthen mobile content products, continue to optimize the mobility of production tools, and continue to promote the construction of new radio and television networks. (Source: SMG Release)

The 2024 Tencent Video Film and Television Annual Release was held, and the first simultaneous simulcast of Tencent Video and Netflix Chinese suspense drama "Sun and Stars" was officially announced

Recently, at the 29th Shanghai TV Festival, the 2024 Tencent Video Film and Television Annual Release was held, and the latest drama list of more than 100 works was released. At the conference, Wang Juan, vice president of Tencent Online Video, officially announced that Netflix has obtained the broadcast rights of the Chinese fantasy suspense series "Sun and Stars" in the United States and international streaming platforms. The show is currently in post-production and is expected to be released simultaneously on Netflix and Tencent Video later this year, which is also a rare global same-day release of a Chinese drama. Co-produced by Tencent Video and Hong Kong-based production company Drama Apple, the 18-episode series is the only Asian TV series to be selected for the MIPDrama screening at MIPTV in Cannes in April this year. (Source: Shanghai TV Festival)

The "International Research Center for Intelligent Communication Governance and Strategy" was officially unveiled

On June 27, at the "Magnolia Dialogue" TV Forum of the Shanghai TV Festival, the "International Intelligent Communication Governance and Strategy Research Center" jointly built by Shanghai Radio and Television Station and Shanghai University was officially unveiled, and the forum also released the "Global Artificial Intelligence Media Development Research Report (2023-2024)" (early version), "Generative Artificial Intelligence Credibility Index System Report" (early version), and CBN media model (pre-release version). (Source: The Paper)

The 2024 Mobile World Congress Shanghai will be held

From June 26th to 28th, the 2024 Mobile World Congress Shanghai (MWC Shanghai) was held in Shanghai. At the forum on "Enjoying the High-quality Development of Mobile Video in China's AI Era", the participants jointly released the "Joint Initiative for the High-quality Development of Mobile Video in the AI Era". The initiative calls on the entire industry to work together to promote the deep integration of AI and 5G-A technologies, and jointly explore a new path for the high-quality development of the mobile video industry. (Source: Huawei Wi-Fi)

Channel dynamics

China Radio and Television Sichuan Company achieved the country's first coaxial direct-connected TV user access

On June 30, China Radio and Television achieved the country's first coaxial direct-connected TV user access in Chengdu, Sichuan, marking that coaxial direct-connected TV has the ability to serve users. Cable TV Coaxial Direct is to provide users with live channel services by directly connecting cable TV coaxial cables, without the need for set-top boxes or other equipment. In the next step, China Radio and Television will continue to increase the technology research and development and promotion of coaxial direct connected TV, promote the popularization and application of TV set-top box integration across the country, bring more high-quality and convenient viewing experience to the majority of users, and contribute professional strength to promote the high-quality development of China Radio and Television with practical actions. (Source: China Radio and Television Sichuan Company)

Jilin Radio and Television Station injected high-quality assets into Jishi Media to create a new pattern of integrated operation of IPTV + cable TV

On June 30, Jishi Media Co., Ltd. and Jilin Radio and Television Station signed an asset replacement agreement to inject IPTV business into a listed company. Jilin Radio and Television Station has placed the only high-quality assets authorized to operate its IPTV broadcast control platform in Jilin Province into the listed company, and the IPTV business has good operating quality, stable cash flow and strong profitability. At the same time, Jishi Media will place the assets of cultural tourism projects with low relevance to the main business, large capital occupation and no profitability for the time being. After the completion of the transaction, it will effectively improve the asset and debt structure, improve the asset quality and profitability of the listed company, further focus on the main responsibilities and main businesses, enhance the comprehensive competitiveness, and become an A-share listed enterprise integrating IPTV + cable TV operation. (Source: Jishi Media)

IPTV value-added services

• Shanghai Telecom IPTV: Launched the "BesTV Education" classroom;
• Hubei Telecom IPTV: launched a large-scale series of interview columns "Recruitment Director Talks about High Recruitment";
• Hebei IPTV: Launched the [Happy Summer Vacation] column;
• Shandong Mobile IPTV: Launched the "Wonderful Summer, Fun Awakening" activity;
• Guizhou Unicom IPTV: Launched [Colorful Cool Vision];
• Gansu IPTV: Launched the column "Years Gift Mountains and Rivers";

China successfully launched the Zhongxing-3A satellite

On June 29, China successfully launched the Zhongxing-3A satellite using a Long March-7 carrier rocket at the Wenchang Cosmodrome. The Zhongxing-3A satellite is a communication and broadcasting satellite developed by the Fifth Academy of China Aerospace Science and Technology Corporation, which can provide users with voice, data, radio and television transmission services. The Zhongxing-3A satellite has the characteristics of high-speed transmission, wide coverage and long life. Its launch will not only improve the technical level of the mainland's communication satellites, but also provide faster and more stable communication services for the majority of users. The successful launch of the Zhongxing-3A satellite marks a new step in the field of communication satellites for the mainland. (Source: China News Service)

Artificial intelligence development and application

OpenAI announced the end of its API services to China

On June 25, OpenAI sent an email to users around the world that it will start blocking API (Application Programming Interface) services from unsupported countries and regions from July 9, 2024. Currently, OpenAI supports countries and regions, excluding Chinese mainland, Hong Kong, and Macau, and OpenAI will take additional measures to interrupt services in non-supported countries and regions. (Source: Internet public information)

OpenAI推出CriticGPT模型

On June 27, OpenAI launched CriticGPT, a GPT-4-based model, which is used to catch errors in ChatGPT's code output. The model can make critical comments on ChatGPT's response results, thereby helping AI trainers to provide explicit AI assistance to AI trainers for errors found in the process of "reinforcement learning based on human feedback (RLHF)". (Source: Internet public information)

iFLYTEK released the Spark Model 4.0

On June 27, iFLYTEK released the iFLYTEK Spark model V4.0 and related landing applications in Beijing. The seven core capabilities of iFLYTEK Xinghuo V4.0 have been comprehensively improved, surpassing GPT-4 Turbo as a whole, ranking first in 8 international mainstream test sets, and leading the domestic large model in an all-round way. This time, the iFLYTEK Xinghuo APP/Desk has been newly upgraded and released "Personal Space" to create an AI assistant that understands you better; For personalized applications in the professional field, iFLYTEK upgraded the iFLYTEK Xiaoyi APP and launched a personal digital health space to create a health assistant for everyone. The industry's first Xinghuo intelligent review machine, "AI teaching assistant" to help teachers reduce the burden and increase efficiency, and teach students according to their aptitude; The iFLYTEK AI learning machine upgrades the 1-to-1 Q&A tutoring function to create an AI learning assistant for each child. (Source: Upstream News)

Lenovo officially released its self-developed software platform, Lenovo Morningstar Metaverse Platform

On June 28, Lenovo released a software platform independently developed by the Shanghai branch of Lenovo Research Institute - Lenovo Morningstar Metaverse Platform (Daystar World). The platform is a metaverse content and business building platform based on cutting-edge technologies such as computer vision and generative artificial intelligence, providing core capabilities such as 3D reconstruction, digital human, digital twin, simulation deduction, cloud rendering, as well as metaverse construction and business operation tools. By connecting robots, XR, smart cameras and other devices, it realizes the functions of virtual-real integration, virtual-real mapping, virtual-real linkage, and multi-user virtual-real interaction, helping customers quickly build and deploy metaverse application solutions. (Source: Internet public information)

The world's first Sora-generated promotional film, "The Origins of Toys"R"Us was unveiled

On June 24, the world-renowned toy store "Toys"R"Us released the world's first promotional video "The Origin of Toys"R"Us made using OpenAI's video generation model Sora. Produced by Emmy Award-winning producer Kim Miller Olko and director Nik Kleverov, the film tells the story of Charles Lazarus, the founder of Toys"R"Us. (Source: IT House)

Ali Entertainment released the first film and television makeup model "Divine Power Ni Dress"

On June 29th, Ali Entertainment released a self-developed film and television makeup model - Shenli Ni Dress, which is also the first AI model created for the costume design of film and television dramas. The model can quickly generate film and television costumes of various dynasties according to requirements, assist stylists in creative design, and has been applied to many ancient costumes and Republic of China dramas such as "Palm". Shenli Nishang mainly serves costume dramas, currently including styling design, makeup and hair design and pattern design, stylists in the setting of dynasty, gender, identity and other conditions, enter the relevant prompt words, 2 minutes to get the styling picture. (Source: Youku Intelligence Bureau)

Migu upgraded and launched Migu Video-Vision to create the largest XR space viewing platform in China

On June 28, Apple Vision Pro was officially launched in the Chinese market, and Migu officially launched Migu Video-Vision as Apple's immersive video partner, becoming one of the first platforms in China to provide streaming services on Apple Vision Pro. (Source: Flying Elephant Network)

爱奇艺正式发布Apple Vision Pro版应用

On June 27th, iQIYI officially released the Apple Vision Pro version of the app, with more than 25,000 high-quality video content, immersive IP viewing scenes and exclusively developed 3D expression barrage functions, bringing a more immersive and interactive content consumption experience. For the first time, the app supports color display technologies such as iQIYI Frame Qi Picture and Dolby Vision, and can provide users with a panoramic viewing experience up to 8K resolution, which can be enjoyed by platinum and above members. (Source: Sina Technology)

Google Vids, Google's AI video editing app, was launched for testing

On June 28, Google officially launched the beta version of the AI video editing app Google Vids, which integrates the Gemini large model, which can help users create slideshows, write video scripts, find footage from Shutterstock, and create storyboards for the entire video. Users can edit the video by adding or removing elements such as slideshows, text fields, images, and audio, and finally export it as an MP4 file. The beta version currently online temporarily lacks the AI dubbing feature. (Source: Internet public information)

You Yang's team proposed the first real-time AI video generation method in history

On June 26, You Yang's team at the National University of Singapore proposed the industry's first DiT-based video generation method that can be output in real time. The technology, called Pyramid Attention Broadcast (PAB), achieves frame rates of up to 21.6 FPS and 10.6x speedup by reducing redundant attention calculations without sacrificing the quality of DiT-based video generation models including Open-Sora, Open-Sora-Plan, and Latte. (Source: The Paper)

Anhui Humanoid Robot Industry Innovation Center was approved

Recently, the Anhui Humanoid Robot Industry Innovation Center was approved, which will focus on the needs of key areas such as industrial production, high-risk operations, medical care and elderly care, culture and education, security patrols, and disaster rescue, and build a domestic and world-leading humanoid robot research base. (Source: Hefei release)

Mobvoi and Tencent Cloud have upgraded their strategic cooperation to promote the implementation of AIGC applications

On June 25, Mobvoi and Tencent Cloud announced the upgrade of their strategic cooperation, in which the two parties will give full play to Tencent Cloud's technological advantages in cloud computing, artificial intelligence and other fields, as well as Mobvoi's technical accumulation in the fields of large models, generative AI and voice interaction, continue to deepen cooperation in the field of artificial intelligence in cloud services, ecology, brand marketing, etc., jointly explore the innovation and development of generative AI and voice interaction technology, deeply explore the diversified application scenarios of AIGC, and promote the application of large models in vertical industries. (Source: Fast Technology)

Yueran Innovative released the world's first AI toy - BubblePal

On June 25, Shenzhen Yueran Innovation Technology Co., Ltd., a domestic AI toy company, officially launched the world's first dialogue interactive pendant toy based on AIGC technology - BubblePal. BubblePal products are small and exquisite, bubble-like shape, press and hold the surface bulb when talking, use USB-C charging interface, support 4 hours of battery life, adjustable silicone lanyard, can be adapted to almost any size plush doll, so that the toy "speaks". BubblePal supports bionic memory, which allows it to continuously learn and adapt in its interactions with children. (Source: Sina Finance)

Shanghai Sport University released the "Upper Sports Model"

On June 29, Shanghai Sports University released the first sports industry model in China - the Shanghai Sports Model. Combined with the preliminary foundation, industry needs and existing resources, the model determined to give priority to the research and development of three vertical large models: sports literature, action recognition and technical and tactical analysis, and multimodality, and built 20 agents on related platforms. The large model of upper sports and its intelligent embodiment have been applied to physical training, football, badminton, tennis and other scenarios. (Source: People's Daily Online)

Media convergence development dynamics

The National Data Bureau released the "Digital China Development Report (2023)"

On June 30, the National Data Bureau released the Digital China Development Report (2023). According to the report, 5G networks, optical fiber broadband networks and mobile Internet of Things networks have wider coverage and richer application scenarios, with a total computing power of 230EFLOPS, ranking second in the world, and a total storage capacity of 1.2ZB; In 2023, the total number of content related to the theme activities of the "Online China Festival and Spring Festival" will reach 30.45 billion, the number of digital reading users will reach 570 million, a year-on-year increase of 7.55%, and the number of online articles will attract about 230 million people, and the digital society will become more inclusive and accessible, with the number of netizens reaching 1.092 billion and the Internet penetration rate reaching 77.5%. The expansion of digital education and digital medical and health service resources has accelerated, with electronic social security card users covering nearly 70% of the country's population, and the number of live sports users is 345 million, accounting for 31.6% of the total number of netizens. The "digital divide" between urban and rural areas has further narrowed, with the difference in Internet penetration rate between urban and rural areas being 16.8 percentage points, a decrease of 4.4 percentage points compared with the same period in 2022, and the difference in urban and rural usage rate of online payment being 11.4 percentage points, a decrease of 0.5 percentage points compared with the same period in 2022. (Source: National Data Bureau)

CNNIC: The number of online shopping users in mainland China exceeds 900 million

On June 28, the China Internet Network Information Center (CNNIC) released the "Blue Book on the Internet to Help the Development of Digital Consumption". According to the Blue Book, the number of online shopping users in mainland China has exceeded 900 million; The number of users who purchased domestic "trendy products" and green goods reached 530 million and 230 million respectively; Online shoppers who are willing to "buy, buy, buy" with one click have stimulated the vitality of China's digital consumption, and the national online retail sales in 2023 will reach 15.4 trillion yuan, ranking first in the world for 11 consecutive years. (Source: CNNIC)

Hunan Radio and Television launched the global live broadcast of "Fubao Meeting".

On June 25, Hunan Radio and Television launched the global live broadcast of "Fubao Meeting". The first is to witness the first public appearance of "Fubao" after returning to China. The program invited giant panda conservation research experts and Fubao's "dads" to share Fubao's situation before and after returning to China, future life plans, and introduce the international exchanges of giant pandas between China and South Korea, global biodiversity conservation, etc. Second, the audience at home and abroad has paid extensive attention. Mango TV's 2024 live event live broadcast member activity and barrage volume hit a new high; The live broadcast on the new media side has accumulated 20 million views, and more than 180 topics have appeared on the hot search list; On Youtube, the live broadcast views of Mango TV account exceeded one million. The third is to vividly spread panda culture. The program records the subtle movements and cute expressions of "Fu Bao" in detail, popularizes knowledge in an interesting way, and creates an immersive audio-visual interactive experience of "Giant Panda Culture". Hunan Satellite TV panda-themed packaging, Mango TV panda-themed skin, etc., were launched to strengthen the "cute" effect of the program. (Source: Hunan Station)

The first global one-stop film and television shooting service platform "Light and Shadow Chongqing" digital application was launched

On June 24, the Chongqing Film Work Conference and the Release Ceremony of Key Film Projects were held. At the meeting, the country's first global one-stop film and television shooting service platform "Light and Shadow Chongqing" digital application was officially launched. The application makes full use of big data, artificial intelligence, 5G messaging, VR and other technical means to create four first-level scenarios such as film and television creation management, shooting resource services, cinema screening management, and Huimin screening services, and reshapes the whole process work system of film and television creation, shooting, screening, and Huimin, aiming to provide more high-quality and convenient full-process and full-chain services for local film and television enterprises and crews from all over the country. (Source: China Radio and Television Chongqing Company)

Shaanxi Radio and Television Network WeChat Mini Program "Western Short Play" was officially launched

On June 26, Shaanxi Radio and Television Network launched the mini program "Western Short Drama" on the WeChat platform, officially entering the micro-short drama industry. In the next year, Shaanxi Radio and Television Network's "Western Short Drama" mini program plans to launch more than 50 micro-short dramas, covering popular themes such as urban emotion, costume legends, and suspenseful reasoning. These short dramas will give full play to the advantages of regional culture, integrate rich Shaanxi elements, and show the unique Shaanxi customs and culture. "Western Short Drama" will closely rely on the company's resources and the first-mover advantage of the local short drama market, continuously improve the brand and ecological chain, create a new ecology of "micro short drama +", and extend to the matrix of high-quality content products such as short drama + game, short drama + cultural tourism, and short drama + AI. (Source: Shaanxi Net)

Ningxia Radio and Television Station planned and deployed the theme publicity activity of "Cultural China Tour".

On June 26, Ningxia Radio and Television Station issued a document to plan and deploy the theme publicity activity of "Cultural China Tour". The first is linkage and coordination, overall scheduling. The "Yellow River Cloud" intelligent production topic selection system was launched, and relevant departments were coordinated to meet the reporting needs and strengthen planning creativity. Dynamically adjust and improve the reporting plan, and release 7 issues of thematic publicity and reporting clues. All program centers in the whole station cooperate and cooperate closely, give full play to the advantages of their respective platforms and program characteristics, realize resource sharing and optimal allocation, and form a joint force for publicity. The second is to empower with intelligence and present innovation. Launched a series of short videos of "Music and Dancing Mountains and Rivers" to show Ningxia's geographical features, cultural and tourism resources and traditional culture; AI technology was used to produce a series of short videos "Ningxia in Poetry" to enhance the watchability and appeal of the program; Launched a series of short videos "Exploring Ningxia Museum". The third is to strengthen exchanges and integrate communication. Launched a series of reports on "Cultural China Tour" and columns such as "Ningxia in the Museum" and "24 Solar Terms", and launched a special live broadcast of "Cultural China Tour-Revealing the Cultural Inheritance Code in Archaeological Discoveries". New media platforms such as the Yellow River Cloud TV client have set up a network special topic of "Cultural China Tour" to achieve cross-media and cross-field integrated communication. At the same time, the Yellow River Cloud TV linked up with 8 financial media centers in the region to launch a joint live broadcast of "Cultural China Tour: Exploring Ningxia in the Museum", and the overseas media of Ningxia Satellite TV Center simultaneously released relevant content products. (Source: Ningxia Channel)

The Media Convergence Working Committee of Henan Radio and Television Association was established to help the transformation and upgrading of the radio and television industry

On June 27, the inauguration ceremony of the Media Integration Working Committee of Henan Radio and Television Association was held in Kaifeng Tongxu. The conference read out the reply of Henan Radio and Television Association, and agreed that Henan Radio and Television Elephant News Center should be the initiator to establish the "Media Integration Working Committee of Henan Radio and Television Association", give full play to the platform resource advantages of Elephant News, organize and carry out media integration technology research and promotion and application, promote communication and cooperation between traditional media and new media, serve member units, and make positive contributions to the integrated development of radio and television media in our province. (Source: Elephant News)

Jiangsu Radio and Television Station's lychee micro-short drama "Tide Plan" was released

On June 28, Jiangsu Radio and Television Station held the launch of the "Tide Plan" and the project release event of the lychee micro-short drama "Tide Plan" in the press conference hall. At the launching ceremony, Jiangsu Radio and Television announced a list of 50 micro-short drama projects, including 10 upcoming projects and 40 high-quality reserve projects. These projects cover five tracks: cultural tourism empowerment, head IP, boutique cooperation, fun animation and brand customization, aiming to meet the diversified needs of a wide range of audiences. In addition, Jiangsu Radio and Television Station signed a cooperation agreement with Douyin Group, and its channels and departments have reached a micro-short drama cooperation intention with a number of professional institutions, platform parties and well-known enterprises. (Source: Jiangsu Satellite TV public account)

Jiangxi Radio and Television Media Group has reached a strategic cooperation with Yuanke Vision, and the two sides will actively explore the development of new application scenarios of the metaverse

Recently, Jiangxi Radio and Television Media Group and Yuanke Vision held a strategic cooperation signing ceremony in Beijing. The two parties will actively explore and develop new application scenarios of the Metaverse, make good use of Jiangxi's rich cultural and tourism resources, empower through Metaverse technology, and explore more application scenarios such as weddings, families, and entertainment; We will work together to build an interactive virtual shooting block integrating culture, commerce and tourism, promote the immersive digital re-experience project of "Nanchang - Eventful August 1st Years", strengthen financial cooperation, and jointly develop short drama shooting and production businesses. (Source: Yuanke Vision)

TVB has reached strategic cooperation with Youku and Tencent Video

On June 25, the "Hello Hong Kong, Hello TVB" theme event was held in Shanghai, and TVB signed the latest cooperation agreements with Tencent Video on Youku. Among them, Tencent and TVB will continue to deepen cooperation on the basis of the previous cooperation, "Anti-Black Heroes", "Corporate Strongman", "The Cliff of Women and Heroes" and "Criminal Investigation File 12" will be broadcast simultaneously in the mainland and Hong Kong in 2024; In terms of cooperation on streaming media platforms, the two parties are also exploring the launch of Tencent Video's content in Hong Kong through TVB's myTV SUPER. TVB and Youku signed the "Hong Kong Theater Cooperation Plan" to jointly release dramas such as "News Queen 2", "Forensic Pioneer 6", "Behind the Giant Tower" and "Black Moonlight". (Source: Wenhui)

The Jiangsu Bureau of Radio, Film and Television vigorously promotes the high-definition of county-level television channels and accelerates the process of IP-based and optical fiber of county-level cable television networks

Recently, the Jiangsu Provincial Bureau of Radio, Film and Television held a symposium on the high-definition construction of county-level TV channels in Nanjing, informing the county-level broadcasting institutions of the high-definition construction of TV channels, and deploying and promoting the next high-definition construction task. The meeting emphasized that the relevant regional radio and television administrative departments and radio and television broadcasting institutions should seize the opportunity of equipment renewal in the field of culture and tourism, actively strive for the support of local party committees and governments, incorporate the renewal and transformation of high-definition production and broadcasting systems into major projects, carefully organize and implement, and accelerate the realization of the goal of high-definition full coverage of county-level TV channels. It is necessary to strengthen the production and broadcasting of high-definition content, make good use of the high-definition program resources of the county-level radio and television program sharing platform, improve the mechanism of joint planning and joint production, improve the supply capacity of high-definition program content, expand the influence of the communication power of large TV screens, and better meet the people's demand for high-quality program content. It is necessary to speed up the process of IP-based and fiber-based cable television networks at the county level, enhance the transmission and carrying capacity of ultra-high-definition program content networks, and earnestly transmit high-definition programs to thousands of households with high quality. (Source: Jiangsu Radio and Television Bureau)

The Beijing Bureau of Radio, Film and Television focuses on the three "new" to promote the high-quality development of the audiovisual industry

On June 26, the Beijing Bureau of Radio, Film and Television issued a document focusing on the three "new" to promote the high-quality development of the audiovisual industry. The first is to formulate new policies. Participated in the formulation of the "China (Beijing) TV Pioneer Action Plan" Memorandum of Cooperation, and issued the "Beijing UHD Audiovisual Pioneer Action Plan (2024-2026)" and "Several Measures of Beijing Municipality on Supporting the High-quality Development of the UHD Audiovisual Industry", breaking down the policy barriers of the cultural audiovisual industry at the municipal and district levels. The second is to incubate new projects. From 29 tasks in 5 aspects, such as ultra-high-definition audio-visual content supply and transmission network optimization, 38 projects were decomposed for key cultivation and incubation. Seize the three platforms to incubate new ultra-high-definition audio-visual scenes and new consumption, that is, support the simultaneous broadcast of high-definition and ultra-high-definition on Beijing Satellite TV channels; support Gehua Cable to carry out ultra-high-definition home action; Guide mainstream online audio-visual platforms to open ultra-high-definition audio-visual content zones. The third is to provide new services. From the two ends of the "big business environment" and "small warm-hearted service", we visited 138 film and television enterprises above designated size, went deep into the R&D centers and key laboratories of audio-visual head enterprises to conduct research on the demand for new quality productivity, and gave industry policy support in accordance with "one thing, one discussion", "one enterprise, one policy" and "one park, one policy", so as to enhance new momentum with new services. (Source: Beijing Bureau of Radio, Film and Television)

CMMR

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