Some time ago, a colleague opened a snail noodle shop, the decoration of the whole store cost more than 300,000 yuan, after the installation of his own said, catering is really expensive, which scammer deceived him that the threshold of catering is low, and his store is opened in a popular business district, the rent is not cheap, more than 20,000 yuan a month rent.
So he will be a little higher in the pricing of the product, he thinks his products are worthy of such a price, and then we said, now everyone has 9.9 snail noodles, you need 18 yuan a piece, a package to go to 26-28, this price, will anyone really want to consume?
He said that the current price war is only the result of the closure of the door, so he will not do crazy activities as soon as it opens, like other restaurants. He changed his literary direction, did not do low-price group buying, but released short videos and some store visit notes through some brands, and introduced his snail noodles through opinion leaders, so that his things could be sold at a slightly higher price.
Tossed for more than a month, the store opened for more than a week, but the business was not as good as he expected, he said that he invested tens of thousands of dollars in promotion, but there was no effect at all, but it was a little more expensive than other people's snail noodles, how could there be such a big difference?
In fact, it's not that we don't like him, but that there are too many such cases. I have to say that today's consumers are not the customers of a few years ago, and the current customers can be said to be more savvy than your business.
It can be said that today's customers, for each category of catering now, actually have an approximate number in their hearts, just like snail noodles, now the world is 9.9, to group buying, it can be said that a lot of 9.9 snail noodles, customers do not need to say that they must come to your house, the key is that everyone's taste is also very different, customers will feel that if the price is higher, it may be that the merchant is picking the customer's wool, so they will not come to consume.
Just like some hot pot restaurants now, even if there is a voucher of 9.9 to 100, customers will not pay for it, because the hidden consumption in you, customers are very clear, but some regular 50 to 100, which can attract customers more, because customers know that there is no routine in it.
It can only be said that there is no pure land for catering, and customers who are used to eating low prices can't go back to high prices, what do you say?