In this era when the battle for supremacy in the auto market is in full swing, savvy consumers are no longer satisfied with the gorgeous appearance and powerful performance of the car. They are more concerned about what kind of intrinsic quality and after-sales service guarantee these cars in the steel torrent have.
Recently, the authoritative organization Cheqq.com released a set of surprising data. It turned out that in June 2024, the platform received nearly 11,000 valid complaints from car owners across the country! Although this number is down from the previous month, it is still in the high four figures, which is really heartbreaking.
The first to bear the brunt is the once dominant Toyota Ruizhi. The veteran received 222 complaints in one go in June, with problems focusing on cracks in the dashboard and aging components. You know, Ruizhi was discontinued as early as 2017, and now it can still gain such a "reputation", which can be regarded as a record.
And the M7, which I thought would be unbeatable, unexpectedly became the second place on the complaint list. In just one month, the upstart received 137 complaints, many of which were due to the gap between the old and new models.
As for the perennial global sales champion Toyota Corolla, this time it was not spared. It came in third with 106 complaints, and the problems continue to be the usual problems of cracked dashboards and aging components. A 57-year-old model that can maintain such a high level of attention is also an achievement.
However, in this melee, there are also some brands that have shown their hard power. For example, Honda, although there are three models on the list, the overall number of complaints is quite controllable. Looking at BYD again, it achieved a sales miracle of 340,000 units in June, but the total number of complaints was only 101, which is a drop in the bucket and insignificant.
Of course, no brand or model can be perfect or foolproof. The key is to be open-minded, humbly accept consumer feedback, and improve and enhance in a timely manner. Only by constantly improving our products and services can we have the last laugh in this war without gunpowder.