Compared with other writers in the best-selling author circle, Yuan Ziwen Yuan Zihao is particularly special as a group of twin writers.
You may not have read their books, but you must have heard their names.
How would you describe how hot the twins are?
At the 2018 Yuan Zihao's new bookmark sale, the signing location was already full of fans before it opened. In order to meet the needs of the number of fans, the entire signing fair set up 3 venues, only one venue of fans can communicate with Yuan Zihao face-to-face, the other two venues can only see them through the big screen.
Even if you can't meet, flowers and light signs are readily available, and those who are waiting for a group photo have no complaints no matter how late they wait, and the whole scene is comparable to a traffic star meeting.
In Yuan Ziwen and Yuan Zihao, there have long been two labels, one is the male god of successful weight loss, and the other is the literary and artistic youth on the campus of Peking University.
In high school, they were still ordinary-looking little chubby mounds.
But the boy who was in adolescence began to care about his appearance, so the two made up their minds, made a plan, successfully counterattacked before graduating from high school, and became a male god in everyone's eyes.
After the success of weight loss, the two people's grades also improved by leaps and bounds, and both became academic bullies.
At that time, Yuan Zihao participated in the Peking University Summer Camp with eight consecutive first places in the overall ranking of the whole school, and thus obtained the recommended place of Peking University in advance. After stepping into Peking University first, he raised his pen and wrote "Think About Why It Wasn't You", which was given to his brother Yuan Ziwen to comfort and encourage him.
And the brother's response is full of literary atmosphere.
He took a picture of a tree with flowers in the yard, and added: The tree outside the window has blossomed, will spring be far away?
Until many years later, the brothers would tease each other with "think about why it wasn't you."
However, the ending was also as Yuan Ziwen said, he was recommended by the school to enter Peking University with the first place in the overall ranking at the college entrance examination. In the end, he and his brother successfully entered the gate of Peking University.
Yuan Ziwen once said: "My brother is the most important person in my life, with him, my life will be complete."
Yuan Zihao once said: "There has always been a person in the circle who looks exactly like himself, which is a kind of bondage of fate, there are laughter and tears, more or more gratitude, after all, the other self is the person who has accompanied him the longest." ”
The older brother is sunny and optimistic, quiet and gentle, and the younger brother is lively and mischievous, and loves to play treasure. In a campus, there is such a pair of sunny and handsome and literary twins, it is difficult to be unnoticed.
As a result, the title of the most handsome twins in Peking University gradually became popular.
With the help of this wonderful emotion of the twin brothers, in 2013, the Yuan Zi Wen Yuan Zi Hao brothers jointly published "May My World Always Have You Half", which tells the inspirational story of the two growing up. The book sold more than 100,000 copies at the time, making the two successful among the authors of the book.
In addition to having the special emotional experience of the twin brothers as a source of inspiration, the two are also quite talented in writing.
Yuan Ziwen once said that he was accustomed to "immersive writing", substituting himself into the characters and experiencing the joys and sorrows of the characters. He usually collects flashes of inspiration at any time, writes down the context of the article before writing, and then slowly fills in the content.
After the two officially became popular, the opportunity for exposure gradually increased, and they were invited twice to "Lu Yu has a date" and also appeared on the stage of Hunan Satellite TV's "Every Day Upward".
In the following years, the two published five books in a row, all with "youth inspiration" and "warm healing" as the main tones, and each one became a popular bestseller at the time.
In particular, the youth inspirational novel "We Are All the Same, Young and Wandering" published in 2015 has harvested a large number of young fans after the 90s and 95s.
Successfully established a cure for the two warm male writers.
In 2016, the brothers' ranking on the 10th Writers List had reached 51st, even higher than the former popular writer Han Han.
But writing this kind of thing has always been the honey of A and the arsenic of B.
Some people think that the duo's works are full of youthful inspiration and beauty, and the stories in the book are also very touching, guiding people to be positive and supporting them through one obscure time after another.
Some people also think that the duo's works are nothing more than mass-produced bestsellers, and the chicken soup is boiled without nutrition. The two do not deserve to be writers, but are just Internet celebrities who have written books.
However, the two do not seem to be disturbed by these evaluations, bluntly saying that "internet celebrity" refers to the red people on the Internet, and "chicken soup" is just some encouraging words, which are neutral in themselves.
In any case, the two are indeed getting farther and farther away on the road of popularity.
After trying to write, the two not only participated in variety shows, but also worked as actors, product spokespersons, etc., and even once started their own business and established their own brand. In 2020, the brothers signed a contract with Tianyu Company and successfully transformed into an artist.
Yuan Ziwen Yuan Zihao, like many people with similar experiences, is classified as an "idol writer".
But are "idol writers" writers?
Although the brothers are extremely good-looking, their works have not only been criticized for their sentimentality and chicken soup, but also pointed out that their series of works can only touch boys and girls under the age of 20 who have not been deeply involved in the world.
In addition, the brothers have also been accused of selling "brotherly" people too much, and the scale has exceeded the normal brotherly relationship.
Since most of their fans are young women, they are frequently suspected of "selling corruption" to cater to the preferences of fans.
Obviously, he is the path of a writer, but he has stepped out of the position of the entertainment industry.
After several consecutive books, the two seem to feel the aesthetic fatigue of readers and began to try to separate businesses, but every time they went on variety shows, they could not escape the fate of bundled marketing when doing activities.
Today, their popularity is far less than before, and the last work is still in 2019, and the brothers have become "past Internet celebrities" in many people.
People can't help but wonder whether the fans who were once crazy and obsessed with it and waited in line to meet them early in the morning really like their works or their people.
In fact, it is not only the two young people, Yuan Ziwen and Yuan Zihao, who are controversial, but the entire social phenomenon. Becoming an influencer first, and then becoming a writer, seems to have become a tried-and-true path in the best-selling book market now.
From writers to artists to businessmen, it is another complete industrial incubation chain.
I don't know when it started, fan culture has spread from the entertainment circle to the writer's circle, Yuan Ziwen Yuan Zihao, like many writers of the same type, has long relied on his own experience and appearance to shape a person for himself, readers seem to be buying books, in fact, they are paying for this person.
It can be seen that in the development of recent years, although the two still have new works published, the label of writer has gradually faded, and the label of traffic idol has been gradually enlarged. Words may not have been the final destination of the two.
However, every culture has a meaning of existence in the times, and there will never be any literary work that can be affirmed by everyone, and behind every literary form, there is a specific audience.
However, this gust of wind about them seems to have slowly blown through the crowd.
No matter what kind of development trajectory, it is their own choice, but they still hope that the young couple can always remember their original intentions, keep their upward and positive attitude, and bring more excitement to the world.
Author 丨 Wonderful
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