To be honest, I have a good feeling for the twins. My mom and aunt are a pair of beautiful twin sister flowers.
I can't remember when I "met" the twin writers online, so I occasionally followed their development.
He is also a "North University bully" and a "young writer", and the two have also served as reporters, editors and other positions in "Yilin" magazine, which is very talented when they hear it. When I first heard about their personalities, I had a high degree of liking in my heart.
Seeing that the two of them have appeared on "Lu Yu Has a Date" and also appeared on programs such as "Happy Base Camp", I already know that these two are a model of success, and when writers have reached the point of going out of the circle.
So how exactly did they become famous and rich?
01. The human set cannot be overturned
People must hold it steadily, otherwise it will be easy to regurgitate if the car overturns one day.
Looking at Zheng Shuang's personality, everyone recognized that she was a Geng Zhi girl at the beginning, and she had not grown up. When she had grown up to the point of having children, but she took the surrogacy script and did not raise children, this person even set up the table.
Regardless of whether Yuan Ziwen and Yuan Zihao have heat in the Peking University circle, at least their "North University Bully" people are stable. With the name of Peking University, for ordinary students, it is a bully.
As for their grades during their studies at Peking University, whether they were good or bad, it didn't matter. If it's good, it can be dried and added to the icing on the cake. It doesn't matter if it's not good, there are also Peking University celebrities as a guarantee.
In addition, they can further package themselves as "the most handsome twins in Peking University". Can you say that what they preach is wrong?
They are really handsome, the two are exactly the same beautiful face, can kill a lot of people.
With a person who never rolls over, the two can use Peking University marketing for four years at least during their school years. This is the name, playing the fame, there is a chance to monetize the traffic.
Later stories proved that they were still very good at business.
02. The human set-up should not be too thin, but also have a story
In these years, it is not enough to have people set up, there are so many school bullies, who knows who they are? If there is an impressive story, then it can deepen people's labels for them.
It just so happens that the twins come with their own story.
Those who pay attention to them must know that they were all little chubby when they were young, and they were still fat in high school.
The two urged each other, and three years later, Yuan Ziwen and Yuan Zihao were admitted to Peking University and counterattacked to become male gods. Is this story inspirational enough? Enough chicken soup? Don't make people move?
Adults may only sigh at the spirit of teenagers. But what minors see and know is not enough, a counterattack story that appears in reality, it is easy for boys and girls to have a sense of substitution and be moved.
It was as if when I first heard their story, I had a high initial liking for the brothers.
In 2013, when they were on "Lu Yu Has a Covenant", there is no doubt that the fame of the two increased greatly. He even published an inspirational chicken soup book, "May My World Always Have a Half of You," which sold more than 100,000 copies!
03. Add skills to the person
With an impressive character + story, the public will always remember the twins for a short time. How to make the public remember it for a long time, then you have to talk about the work.
Singers and actors continue to impress the audience with songs, film and television works, and writers use their own article works to impress everyone. With works, whether they are good or bad, as long as someone reads a lot in a short period of time, they have their own public influence.
Yuan Ziwen and Yuan Zihao published the story of their counterattack into the male god of Peking University, in addition to owning their own works, but also consolidating and deepening the public's impression of their labels.
And with their works, their fame is no longer illusory. Mention the most handsome twins at Peking University, the young writers who have published 7 books, even those who do not know them, also vaguely remember who has mentioned a pair of twin writers.
To be honest, even if you are not a person in the cultural and creative circle, you can create your own works, edit articles and edit short videos. Compared with the 13 years ago, everyone also has a certain understanding of how to become famous, and knows what to do to achieve the goal. But Yuan Ziwen and Yuan Zihao were able to plan 8 years ago, step by step to make money and become famous, and their brothers are very financial and business-friendly.
But the professional ability is not strong.
04. Consolidate professional ability and become an authority
If you mention Yuan Ziwen, Yuan Zihao, what can you think of?
North University bully, counterattack into the male god, out of 6-7 books, and then, gone.
At least, I can't think of anything else. Their fans will like them and be fanned by them, but if you want to praise them for their talent, you always feel that there is something missing.
Later, I thought of "Pattern" written by Wu Jun, and I thought of "Daming Under the Microscope" written by Ma Boyong, and I found that they were still poor in thickness.
Speaking of Wu Jun, we know that he was once a vice president of Tencent and knows that he is a computer big coffee. Speaking of Ma Boyong, I know that he has a deep study of literature and history, has a professional degree, and knows that he wrote "The Twelve Hours of Chang'an".
Of course, professionalism needs to be presented after years of research. But it took 8 years, from the first book out to 2019, their books are some chicken soup, some illustrations, some emotional stories. At least I don't see any improvement in their writing.
This is actually the flaw of some famous people. Because of his fame and good money, he has scattered in his "professional" field.
In fact, if it becomes an authority, there is a compound interest effect. This is the same reason why I wrote my own article and then someone heard the news and asked me for a manuscript. From this point of view, the wenhao brothers still have some way to go.
05. Marketing and professionalism are both in hand
I don't deny that there are marketing tools that can make books sell better, but that's just one of the elements.
A few years ago, when socialist brotherhood was popular, the brothers began to interact frequently. And because the fans of the two are mostly little girls, they are also leaning in the direction of "selling corruption".
Although this kind of publicity is to make money, but how to think, both of their publicity is a bit too much.
Propaganda breaks through the line in everyone's heart, and it is no wonder that although they have made money, their reputations are mixed.
Properly promoting + something in the book is the right way to become famous.
What do you think?