TVB and its new generation of popular singer Yan Mingxi have recently started negotiations on contract renewal, and some Hong Kong media and entertainment bloggers have pointed out that the two sides have too many differences and the relationship is becoming more and more tense (Note; The high-level Le Yiling publicly proposed not to forget the original), the latter suspended all except for commercial performances and other work that can directly bring revenue sharing to TVB, and could not get any TVB exposure support, so he could only update his Instagram account frequently to maintain his own activity.
But now, things have changed. According to TVB's latest program scheduling plan, "Yan Mingxi Gi-Force Concert" will be broadcast from 8:30 p.m. to 9:30 p.m. on July 14, which is a recorded video of Yan Mingxi's solo concert; On August 31, 8:30 p.m., -10:00 p.m., "Yan Mingxi Music Special: Falling in Love with Xisha" will be broadcast, which is related to the musical skit she filmed a few months ago.
So, how to interpret this action of TVB? I think there are two possibilities.
The first possibility is that TVB and Yan Mingxi reach an important consensus or make significant progress on the renewal of the contract, and the relationship between the two parties is repaired, so they begin to restore her exposure and release some goodwill;
The second possibility is that TVB and Yan Mingxi's contract renewal negotiations could not reach a consensus or the relationship broke down completely, and leaving the nest was a foregone conclusion, so she began to clear her remaining works to obtain the last wave of income, and it happened that the concert and musical were sponsored by a well-known cooperative company at that time, and arranging the broadcast was also a fulfillment of contractual obligations.
In fact, negotiating the renewal of the contract with the company after the artist's popularity is a problem in the entire entertainment industry, even the Korean girl groups BLACKPINK and YG are no exception. Logically speaking, artists will demand higher treatment and freedom, significantly adjust the profit sharing ratio, and get the company's commitment to continue to strongly support; Considering the huge investment and the current commercial value of the artist, the company generally tends to try its best to maintain the original contract terms and maximize the company's interests, but if the artist himself is indeed strong enough and resolute, he will also make greater concessions in renewing the contract.
The problem now is that Yan Mingxi wants to make a major adjustment, but he has not grown enough to force TVB to make major concessions, and TVB has not yet reached the expectation of making a lot of money because of the concentrated resources and costs, so the two sides can only conduct marathon negotiations, and the prospects are not clear.
Xiaobian believes that if a comprehensive renewal agreement is to be reached, both parties need to take a step back.
Yan Mingxi can give up the demand for splitting the contract and renew the contract in the form of a full contract, but he should insist on improving the income sharing ratio and obtain more freedom of work (especially in music); TVB can reduce the length of the new contract and indeed improve the treatment and management, but it must be on the basis of ensuring the interests of the company and firmly grasp the final decision.
In addition, a number of local fans and netizens and so-called insiders close to TVB pointed out that the reason why the two parties did not reach a contract renewal may be related to the intervention of Yan Mingxi's music teacher Gao Chenwei, because the latter hopes to hold a very profitable brokerage contract (to open a studio), and is only willing to leave a record contract for TVB that is basically not profitable, and his appetite is too big. At present, this statement has not been confirmed by authority, but if this is the case, then TVB's tough stance and cold remarks from the top are understandable, and Yan Mingxi may also pay a serious price for it.
To tell the truth, renewing the contract at this stage to maintain exposure and treatment, and waiting for college graduation to consider finding another place is her best choice. The reason is very simple, the current local big record companies either have a strong core, or focus on the pure local market (not interested in the TVB system), or the level is worse than the TVB music department, it is really not a good time to enter, so let's wait.