Hello everyone, today let's talk about a bit of a lively thing. Do you know? The common "Zhang Liang Malatang" on our street has been in big trouble recently, because its owner is also named Zhang Liang, and this name is really a double-edged sword.
Speaking of this, we have to start with trademark law. is like a line in Stephen Chow's movie: "A name is just a codename, but sometimes, it can also become a label." "The owner of Zhang Liang Malatang is also named Zhang Liang, and he has worked hard to run a small shop, relying on his unique taste and affordable prices, he has won many repeat customers. However, when he wanted to make his brand bigger and wanted to register a trademark, he found an embarrassing problem - his name had already been registered by someone else.
Now, Boss Zhang is in a hurry, after all, the word "Zhang Liang" is not only a name for him, but also his hard work and signboard. As a result, he sued the Malatang chain of the same name in court, claiming as much as 1.8 million yuan, on the grounds that his goodwill had been damaged, and consumers might be confused and mistakenly believe that the two were affiliated enterprises.
This case is like the old saying, "People are afraid of being famous, pigs are afraid of being strong", the troubles of celebrities, Zhang Liang has experienced it deeply this time. And the "Zhang Liang Malatang" also said innocently: "I used my own name, why is it illegal?" "I'm afraid even legal experts have to ponder this question.
This matter has caused a lot of discussion on the Internet, and netizens have ridiculed: "Zhang Liang, should you change your name to Zhang Liangliang, Zhang Liangliang, or simply call Zhang Liang Malatang, so that it is unique!" Between words, everyone sympathized with the difficulties of small business owners, and at the same time was curious about the complexity of trademark regulations.
In fact, this reminds us that whether we are opening a snack bar or doing other businesses, trademark protection is crucial. After all, "Zhang Liang" not only belongs to Zhang Liang, but also to you, me and him who are looking for food in the streets and alleys every day. A small trademark may be the key to distinguishing the real from the fake and protecting the rights and interests.
So, the next time you pass by the "Zhang Liang Malatang", don't forget to look at the store's logo, maybe it hides a story. And this trademark dispute also makes us realize once again that behind the small fortunes in life, there may be great wisdom hidden.
Finally, no matter what the outcome is, we hope that every entrepreneur can understand that although the name is small, it is about credibility; Trademarks are simple, but they are a matter of life and death. Let's cheer for the boss of "Zhang Liang Malatang", and hope that he can find his own answer in this "name defense battle".
What do you think of this article? Did it resonate with you or give you a new understanding of trademark law? If you like it, remember to like and retweet it, so that more friends can talk about this interesting and realistic topic!