Recently, Guozong has begun to tidy up the moths again.
Last Thursday, Sir opened the takeaway at night, and wanted to brush up on "Phi Ge" to eat.
Eh, no update?
Well, I should have misremembered.
This Thursday, Sir opened the takeaway again and looked for a variety show to eat.
What, "Phi Ge" is updated again?
Quickly checked the Internet and found that netizens were quite confused.
Finally, the answer falls on the show's latest poster
The following line is a small line
Sir immediately took out a pen and paper and began to count:
"Every Thursday and Friday", is there an update on both days?
"Single week double change", that is, one episode on Thursday, one episode on Friday?
"Bi-weekly single change" is only one more episode...
Wait a minute.
Doesn't it mean that "every Thursday and Friday" is more?!
So, single more, is it More on Friday or More on Thursday? How is a single or double week calculated?
Half an hour later, sir's crayfish noodles were all dusty, and he hadn't figured out a reason.
In the end, it is still relying on enthusiastic netizens to carefully guide the way:
After calming down Sir found out.
This process seems a little familiar...
Isn't this the double eleven all-nighter me?!
Okay, Sir admits.
Your little tricks have successfully attracted me.
Then nag today
The "strange rules of the state" that do not annoy the dead and do not pay for their lives.
01
Matryoshka's broadcast rules
No matter what kind of variety show it is, as long as it is a little bit hot.
Broadcast time began to "matryoshka dolls"
Updates are not good updates.
Start with a variety of "side dishes" for you.
What plus version, plus version, solo version, vlog version...
In short, it is to change the way to make money
You want to see in advance, add money.
Want to see more, plus money.
Want to see streamlined, plus money.
Every day is "open", and the time is full for you.
In fact, it is the reuse of material.
Just like that, a program also scores on the middle and lower clips to broadcast.
Is it that long?
Every day I clicked on it and found that the first ten minutes were seen yesterday, the day before yesterday...
Advertising, review, interview, repeat it in another order.
Sometimes you want to add money to skip it doesn't necessarily work.
"Member Involution".
Members, extra privilege members, pc mobile film and television members, full-screen film and television members...
Even if members can watch the hot drama first, they want to watch it
3 episodes of "Advanced On Demand" are waiting for you in front.
Okay, on-demand is on demand.
I just want to see the finale in advance!
Sorry, no.
Advance on-demand, but also in order
If you want to buy the finale, you can't skip buying it directly, you have to buy all the previous episodes (this time it's so principled again?!). ）。
Well, don't get too angry.
Even stranger things are yet to come.
02
Schrödinger's format
Don't underestimate the format.
Especially for competitive variety shows.
A fair and rigorous competition format is the basis of the effect of the program, and it is also the setting of the value of the program.
Whether it is a contest with thin mud or a real match, the world is different.
With the advent of the N-generation era, our format is becoming more and more confusing.
First, chaos.
Remember Super Girl?
It once opened the first year of variety shows, and later, it was also the first to start and rare.
In 2016, "Supergirl" was already a network roundup of Mango TV.
The model of "20 formal students + 80 preparatory students + N transfer students" is already pasted into a pot of porridge.
Not only that, but there is also a kicking hall PK game between the reserve students and the formal students.
It is called "transposition assessment".
Other words:
Preparatory students should be PK with preparatory students; preparatory students should be PK with formal students; formal students should be PK with formal students.
……
After pretending to be very serious PK, the host tells you
They were lonely.
Because:
The next scene embarrasses the show.
The contestants won, but found it difficult to stand the complicated competition process and decided to return to work as a preparatory student.
Huang Xiyuan, who was promoted as the first place in the reserve student, also couldn't help but complain:
I feel like I'm tonight
I sang a song inexplicably
Then a man was alone there
Drank two cans of yogurt
It was dumber than the judges were in the end.
In the end, even the host Li Sha Minzi called it the most complicated format she had ever seen.
The program team please sober up a little.
Second, fickle.
Last year, it was repeatedly complained about on the hot search, the third season of "Talk Show Conference".
The previous rules were useless, and the rules of the two programs changed 3 times.
Indeed, it's a comedy show.
Li often said that the rules by which he did the show were "no rules."
The problem is that the contestants themselves have indeed become victims of "floating rules".
The first change, the hasty wheel war.
Because there was only one place left and there were still 7 contestants left, Li Shi temporarily changed the rules so that all the remaining players took turns to perform on stage.
The rules become:
Cancel the pk link of one lamp and two lights players, and the non-three lights are directly eliminated.
That is to say, only the three lights can advance.
The barrage of bullets is full of mourning.
For the sake of the program effect, the mentor let the outstanding players "fight", deliberately did not burst the lights, resulting in the final circle players meeting in advance, and the strong ones were eliminated.
To put it mildly, it sneaks into the next level after the weak PK in the early stage.
The second change is to punch yourself in the mouth.
The original 50 into 25, became into 27, and finally became into 30.
The mentor each chooses a favorite player, and Si Wen, Zhou Qimo and Li Xueqin are all resurrected.
And this, obviously, was firmly denied by him when Zhang Yuqi asked questions in the first issue.
- Is there a resurrection?
- We didn't, we only had 25 qualifying spots
This is the format set by the program group
The third change is to remove the pop lights.
According to the original rules, as long as the three lights of the lead laugher are on, the contestants can advance.
But in the case that the player Great Grandpa got three lights, Li Shi withdrew the lights.
It's quite embarrassing, change it up and do whatever you want.
The format is like a child's play.
Third, the rules are vague.
If "Talk Show Conference 3" may still be a written script, then many shows do not even bother to write a script.
"The Voice of Heaven", a music program.
There is an issue called "Stage of Cooperation".
How did you work together?
Yao Chen, who was born in the draft, and Chen Zhipeng of the Tigers sang the Hokkien song "Datian HoushengZai".
The final stage was presented, and Chen Zhipeng sang that Su Youpeng was moved to tears.
But later, as soon as Yao Chen appeared, the nostalgic filter shattered to the ground, and the bullet screen cried out and collapsed.
It's cooperation, but it's not integrated at all.
That's not the most embarrassing.
Later, there were singers who came up and sang on their own, walked directly off the stage, leaving the "co-players" alone to continue singing.
What is the point of cooperation?
Chaos all starts with rules.
The songs are selected from the program suite library, and the order in which the contestants choose songs is not explained, pure blind selection.
Only the rest can be sung later.
So there was Yao Chen, who sang rap, and was forced to learn to sing Hokkien songs in just a few days...
Such a flawed format points to a problem:
Presenting good works, or even doing a program with logical establishment, is not something that some variety show teams care about.
Breaking points, out of the circle, hot search, traffic, has become the supreme pursuit.
03
Water injection or expansion?
Broadcast rules matryoshka dolls, redundant production versions, vague formats...
What is it all about?
Duration.
The longer it is broadcast, the More and more the People's Daily has also commented
Longer duration means more traffic and more space for ad placement.
Sir is not against soft wide.
I am even happy to see Guozong try to do more paid content.
The question is
The influx of capital is whether it is stirring up the market or incubating excellent content.
Sir can see some variety shows trying to do soft and broad integration.
For example, the detective class tries to integrate the product into the plot and bring out the advertising demand without interfering with the content.
There are also language classes.
Like "Strange Story", Ma Dong and other guests used humorous copywriting to insert oral broadcasts at the right time, at least not disgusted.
Like "Talk Show", let the actor write the advertisement into the paragraph, testing the writer's textual ability, although there are occasional blunt cases.
Of course, there are more counterexamples.
For example, the various embarrassing "small theaters" embedded in the main film, as well as the video platform can not skip, longer and longer pre-screening ads...
Sir has seen Yan Min's interview about making variety shows.
Two of them are worth sharing.
One paragraph, facing the audience:
There are some paid versions like this
Protected some of the content in our show
It's not easy for everyone to see
If we shout copyright plagiarism on the side
One side refuses to pay a very basic fee
So why talk about the profit model of our variety shows other than advertising?
One paragraph, facing the program producer:
A win-win cooperation between the program and the advertiser
Only possible in the initial stages of some programs
It can achieve a very good win-win cooperation
At some point it has to have a tipping point
The tipping point is
When advertisers demand more than shows
This tipping point will be over
The two passages end in the same place.
This is a reminder of the "capital-program-platform" tripartite conspiracy:
Our national comprehensive market is at the critical point of "OVER".
The tide is fading, and who is down-to-earth and who is swimming naked is about to be known.
After all.
Sir believes that most viewers don't mind "spending money".
but.
Spending money should be an affirmation of high-quality content and solid creation.
Rather than a compromise on "spending money without guilt."
The picture in this article comes from the network
Editorial Assistant: North of Sibe