Text: Jenny Ma
Who is busiest in Paris to host the Olympic Games?
Major fashion magazines should be one of the answers.
After 100 years, the Olympic Games are back in a metropolis that sets global trends. In the face of Paris, the fashion circle, known as "watching people put food on the plate", has been fully engaged in sports, and has begun to launch a series of content early to echo this special Olympic season.
Vogue continues the tradition of magazines, and publishes a bi-monthly June/July edition in the French magazine of the host country to prepare for the quadrennial Olympic Games. The cover features United States supermodel Gigi Hadid, with female athletes practicing gymnastics in the background.
图源：Vogue France
Despite the controversy surrounding Gigi's expressiveness, the Olympics in this special issue are very rich, from the color to the content. France actress Isabelle · Huppert also wore fencing-style fashion and made a surprise appearance on the inside page.
It is worth mentioning that this year's Vogue World was also held in Paris. Vogue collaborated with youth sports academies across France to combine tennis, gymnastics, fencing and swimming with classic France fashion on Place Vendôme.
This should be the most sporty fashion event in recent years. Not only can we see the "KFC sisters" riding horses on the show, but also wearing tennis uniforms and holding tennis rackets to dance with each other, and various sports elements are frequently displayed in the design of the show.
Source: @Vogue Magazine
It can be said that the fashion industry has given Paris enough face. Anna · Wintour, who has been at the helm of Vogue for many years, said: "This Paris event will be an opening ceremony to celebrate the centenary of fashion and sports and this extraordinary city." This is undoubtedly an affirmation of the importance of Paris in both areas.
女子百米世界冠军Sha'Carri Richardson登上Vogue八月美版封面
France host the Olympics on their doorstep, and ELLE, a homegrown fashion classic, finished shooting its special edition in April. Female athletes from seven sports, including tennis, cycling, handball and boxing, went abroad to shoot the theme of "féministe" (feminist).
Image credit: ELLE
The magazine's interpretation is closely linked to the issue of "equality between men and women" at the Paris Olympics. "We have memorized the names and faces of seven women in order to better support them this summer...... In the 2024 Olympic Games, male and female athletes will compete on an equal footing, and there will be a growing public interest in women's events."
In addition, the French version of ELLE also shot a series of sports-style jewelry and accessories around the theme of the Olympics. The France, who are well versed in fashion, combine the strength and elegance of women with sports such as archery, fencing and javelin, which makes people look forward to Paris.
图源:Elle France
The French version of Harper's Bazaar invited the legendary supermodel Naomi · Campbell as the cover character, and wrote affectionately: "We invited a real champion to be on the cover, and who else is more disciplined than Naomi who has been the same for 40 years?" With a mind of steel, always getting up after a fall, and constantly learning from mistakes – Naomi herself represents the spirit of a champion.
图源：Bazaar France
In addition to France, fashion magazines in Australia, Korea, Thailand, the Philippines and other countries have also launched a series of content based on the Olympic theme. The planning and shooting styles in different regions are obviously different, so let's take a look at them one by one:
Australia, where all people surf, is obviously the main theme of sports vitality, and the women's tight muscle lines and healthy skin tone show the beauty of the most primitive power of sports.
图源：Vogue Australia
Korea's Vogue edition also launched a poster for the Olympics. The models are all traditional young and beautiful girls in Hallyu culture, but with this boxing sleeve that represents muscle strength, it looks a little weird. It's no wonder that some people complain that "this is hard to judge".
图源：Vogue Korea
The Olympic warm-up of the Korean version of ELLE is still dominated by female group portraits, and the various roles of women on the sports field are restored with classic film images. Journalists, champions, commentators, torchbearers, spokespersons...... In terms of personal feelings, this group of films is quite textured.
图源:ELLE Korea
Domestically, Marie Claire took the "Queen of Diving" Guo Jingjing as the cover character of the Olympic theme and shot a set of fashion blockbusters full of oriental charm. This year, Guo Jingjing will participate in the Olympic events as a referee, and she is not only very suitable, but also eye-catching, and can be said to be a surprise candidate.
Source: Jia Ren Weibo
Some magazines have made some new interpretations of "sports women's power".
The August issue of Harper's Bazaar selected three outstanding female athletes, Zhang Yufei, Zheng Qinwen and Yang Liwei, to appear on the cover to pay tribute to the Paris Olympics with the power of women.
Source: Harper's Bazaar Weibo
In the July issue of Vogue Filipino, Hidilyn Diaz, the 55kg weightlifting champion at the Tokyo Olympics, showcased the strength and muscles of female athletes.
Once upon a time, the covers of fashion magazines were all slender supermodels, and the aesthetic of "thinness" always occupied the mainstream. The cover of the Philippines not only shows the fitness and strength of women, but also a good interpretation of this "feminine power" that has actually existed for a long time.
图片来源：Vogue Philippines
The July special issue of Vogue in Greece features athletes from their Olympic teams. The fact that a female athlete appears on the cover of a fashion magazine in her original form is a thing to be cheered for in itself.
图片来源：Vogue Greece
Vogue Ukraine's special edition of the Olympics focuses on the different groups of women participating in the Games. In addition to the women who competed for gold and silver at the Olympic Games, the magazine also invited Paralympic athletes to participate in the shoot.
图片来源：Vogue Ukraine
It can be said that most fashion magazines still have a hard time working at this Paris Olympics.
Like the new era of "difference" and "gender equality" advocated by the Paris Olympics, the special Olympic issues of these publications as a whole still give us a glimpse of the diverse face of women's sports.
Under the baptism of sports aesthetics, people have to look forward to the Paris Olympics in the near future.