Once again, Paris has put the Olympics at the forefront of its time.
"Reducing carbon emissions by 50% compared to the last two Summer Olympics is a commitment made by the Paris Organising Committee to the world." Speaking about the goals of the competition, Tony · Estanguet, president of the Paris Olympic Organising Committee, said.
The romance and creativity of the France are changing the shape of this sports event, and it is also conveying the melody of the low-carbon era.
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Text / Cao Tianyi
Editor / Liu Jintao
As far as the eyes of the Yili Olympics: the "green landscape" hidden in a carton of milk
One hundred years ago, the first ever Olympic Village was born in Paris. One hundred years later, the Olympic Village is a green and sustainable concept in Paris.
From the very beginning, the Olympic Village has been built with "sustainability at its core" and made full use of the existing local facilities, including restaurants, training rooms, clinics, etc., which are all built from existing local film and television bases, film studios or campus venues.
Not only that, many France cultural heritage sites, including the Eiffel Tower, the Grand Palais, and the Place des Invalides, have set up temporary competition venues, turning Paris into an "open museum", allowing athletes and spectators to have a more fresh experience of the competition.
The concept of low-carbon has penetrated into "green travel". The Ile-de-France region, where Paris is located, will build a new 400-kilometer Olympic bike lane, equipped with 46,000 shared bicycles and 27,000 bicycle parking spaces, striving to achieve the goal of "100% rideability", of which 10,000 parking spaces and some bicycle lanes will be permanently retained, leaving a "green" legacy for the Olympic Games.
The low-carbon Olympic family is also following in the footsteps of Paris, especially the leading Olympic sponsors, who are frequently showing their leading role.
As the official dairy partner of the Chinese sports delegation for the 2024 Olympic Games, Yili actively participated in various carbon reduction actions while launching the "Green Milk" environmentally friendly packaging before the launch of the Paris event, using environmentally friendly process innovation, using aluminum foil and ink reduction technology, which is certified by SGS, reduces carbon emissions by 11.12gCO₂e per box and 266.88gCO₂e per box of inner packaging, effectively reducing the carbon footprint of the product by up to 30.92%.
Understanding this number is not complicated. At the packaging level, one carton of milk reduces the same carbon footprint as an egg. This is also the most "everyday" way of calculating.
In fact, carbon footprint is the most intuitive and quantifiable figure for carbon reduction. It is precisely because the dairy industry spans primary, secondary and tertiary industries, covering forage planting, dairy farming, product processing to terminal sales, etc., and has a long carbon footprint, so the carbon footprint of a carton of milk can be reduced by nearly 30% at the packaging level, which also means a huge carbon reduction effect.
If calculated by the huge supply during the Paris event, the carbon reduction effect brought by this "green milk" will be more obvious, and it can also contribute to China's "green landscape" on the sports stage.
Such a low-carbon note has become the main theme of world sports, and the "green era" of sports is roaring.
In the previous Beijing Winter Olympics, the commitment to achieve carbon neutrality was successfully fulfilled; The Qatar World Cup assembled 974 containers into the "974 Stadium", building the world's first stadium that can be completely dismantled; The Hangzhou Asian Games has practiced the concept of "green, intelligent, thrifty and civilized" led by low carbon.
In line with the sustainable trend of world sports, Yili has repeatedly advocated the concept of "low-carbon life" and launched a variety of environmentally friendly products from its own perspective. This time, starting from the "small" packaging, Yili chose a way that is more accessible to the public, guiding the people to establish a more appreciative sustainable concept.
From color reduction to process touchability: Yili brings the concept of sustainability to life in the palm of your hand
From the construction of venues for the Paris Games to the residence and travel of athletes, the current "sustainable concept" is not an invisible story, and Yili has also begun to bring the concept of "low-carbon life" to the public.
In terms of visual effect, this new packaging uses green as an embellishment to highlight it, and more intuitively conveys the low-carbon concept. The inner bag and outer box are all gray fonts with a white background, which reduces carbon emissions with less inkjet and makes it easier to leave consumers with the impression of "pure natural".
The green part of the "footprint" is a giant panda, which highlights the Chinese animal elements while echoing the "carbon footprint" with "animal footprint", which is a pun on the pun, and also points out the brand call of "working with Yili to make the earth have more animal footprints".
At the same time, on the side of the outer box, Yili adopts a special process to achieve the "embossing" effect in the packaging, which is reported to be matched only in Yili's environmentally friendly packaging.
This packaging is innovative. Not only because eco-friendly packaging can enter the lives of hundreds of millions of people, but also bring the Chinese sports delegation to the center of the Paris stage, whether online or offline, in this low-carbon boom, Yili makes the public perceive "green consumption", and also concretizes the concept of sustainability, and then conveys it in a more intuitive way.
In fact, this initiative of Erie has already begun. In the 30-day countdown to the Paris Olympics last month, Jindian specially held the "Jindian Organic Climbing to the Top of Paris" Jindian Organic Eiffel Tower press conference, and launched the "Jindian low-carbon environmental protection equipment".
Due to the removal of the bleaching process and coating process of base paper production, the original color of the pulp is directly exposed, presenting a "simple and innocent" wood feeling, and reducing the use of ink, in the process of reducing production energy consumption, to achieve the goal of low-carbon environmental protection. In addition, the low-carbon and environmentally friendly packaging of the inner paperboard is FSC® forest certified to support sustainable forest management.
At the same time, in the first "zero-carbon" milk in China, "Jindian A2 β-Casein Organic Pure Milk", released by Yili, from the perspective of the entire carbon footprint, each box of product neutralizes about 7.7kg of CO₂e, which is equivalent to the carbon absorption value of a tree in a year. In addition, QQ Star Reduced Methane Environmental Protection Student Pure Milk also took the lead in using green and low-carbon technology certified by the National Inspection and Inspection to reduce methane emissions by 20%-30%, setting an example among the student group and continuing to advocate and convey the concept of low-carbon consumption.
Looking back, the new packaging of low-carbon and environmentally friendly products is not only a technological innovation, it seems to be a "small step" of low-carbon, but it is actually a carrier for Yili to convey brand responsibility and environmental protection concept to the society, and it is also a "big step" for Yili's technical strength and environmental protection of dairy enterprises.
Behind the low carbon is Yili's insistence on quality: helping China to green sports in Paris
As the most influential sports event in the world, the focus of the Olympic stage has gone beyond the sports competition itself, but also carries people's pursuit of current social issues.
When the Beijing Winter Olympics became the first Olympic event in history to achieve carbon neutrality, it was supported by Yili's "low-carbon life+" concept. During the Ice and Snow Festival, Yili created a series of environmentally friendly products, attracting and advocating people to practice green undertakings with the concepts of zero waste and recycling, and resonating with the public's concept of environmental protection.
At the same time, in addition to the limited environmental protection bags and environmental protection concept box products, Yili also launched a low-carbon creative handicraft competition with the theme of "My Winter Olympics Low Carbon Life +", and invited Yang Yang, the Olympic champion of Chinese women's short track speed skating and the chairman of the Beijing Winter Olympics and Winter Paralympic Winter Games Athletes' Commission, as the recruitment officer of Yili's "Low Carbon Life +", calling on everyone to join Yili's "Low Carbon Life +" and participate in the low-carbon life creative handicraft competition and practice the green concept.
Behind these low-carbon stories is Yili's more than ten years of trials and hardships, always adhering to quality and helping China's sports industry shine in the world.
Since 2005, Yili Group has signed a contract with the Beijing Olympic Organizing Committee to officially become the dairy product sponsor of the Beijing 2008 Olympic Games, and is the only dairy enterprise in China that meets the standards of the Olympic Games and provides services for the 2008 Beijing Olympic Games, accompanying the Chinese delegation to the 2012 London Olympic Games, 2014 Sochi Winter Olympic Games, 2016 Rio Olympic Games and 2020 Tokyo Olympic Games.
More importantly, as the sole official dairy partner of the Beijing 2022 Winter Olympics and Paralympics, Yili has become the world's first health food company to meet the standards of the "Double Olympic Games".
From the "Green Leadership" proposed in 2007 to the launch of China's first eco-friendly double-reduction pure milk with carbon reduction and methane reduction in 2024, and even China's first "zero-carbon" milk, Yili continues to play a leading role in the industry, helping to promote the concept of sustainability, further demonstrating its social responsibility as an industry leader, and fulfilling its firm commitment to environmental responsibility.
It can be said that Yili's long-term insistence in the low-carbon field not only meets consumers' demand for high-quality and environmentally friendly products, but also makes Yili's brand purpose and core take root in the hearts of consumers.
As the first enterprise in the industry to commit to achieving the goal of carbon neutrality, Yili is deeply involved in the "sustainability" concept of the 2024 Paris sports event, and takes its own products as the guide to deliver low-carbon life to a wider range of people, establish emotional resonance with the masses on a larger level, and create a more long-term brand influence.
When Chinese athletes soar on the world stage and win global acclaim, the Chinese brands that accompany them are also winning the attention of the world, especially in the global "low-carbon" melody, Yili shows its "hard core power" at the same time, it also highlights the social responsibility of the brand, and raises the banner of a Chinese enterprise on the world stage.
题图来源：getyourguide