At yesterday's Olympic Games, Chinese athletes performed well in many events: in the diving competition, Xie Sicheng and Wang Zongyuan won gold and silver medals respectively, Wu Peng won the silver medal in speed climbing, and the men's 4×100m track and field reached the final...... As an official partner, Mengniu Yili has been making continuous efforts to bring the latest news of the Olympic Games and launch many free drink activities. What other brands are worth paying attention to in Olympic marketing? Please take a look at the Olympic marketing thematic library jointly launched by TopMarketing, Miaozhen and Xiaoming large model AI:
Miaoshou x Xiao Ming x TopMarketing Olympic Marketing Thematic Library
This article contains brands:
Yili, Mengniu, Anta, Panpan Food, Tmall, JD.com, Coca-Cola, Jindian, Panasonic, Omega, Sanyuan, Jinlingguan, Ambrosi, Xtep, Youyi C, Li Ning, Yili Xinhuo, Zhenxi, Zhennong, Bright Dairy, Daily Xianyu, White Elephant, Junlebao, Qiaolezi, 361°, Yogurt, Guanyi Milk, Real Fruit Granules, Adidas, Pampers, Cestbon, Changqing, Galenic, Nike, TCL, Gillette, Pantene, Mousse, Tide, Procter & Gamble, Bawang Chaji, FAW-Volkswagen, Ele.me, Synear Food, China Radio and Television 5G, Schwarzkopf, Proya, Joeone......
(The above rankings are in no particular order)
Brand Marketing Wars - Paris Olympics Edition
秒针 x 小明 x TopMarketing
Olympic Marketing Thematic Library,
Based on Miaozhen marketing data,
Combined with the AI analysis of Xiao Ming's large model,
Summarize the daily marketing actions of each brand,
One knowledge base to master it all.
Miaoshou x Xiao Ming x TopMarketing Olympic Marketing Thematic Library
This article selects some of the list content in the thematic library to help readers fully understand the marketing dynamics of the Olympic Games.
Please check: Weibo version: TOP100 Olympics-related hot searches and brand cases, TOP50 large X marketing brand linkage cases, brand Olympics-related hot searches, brand official blog Olympic marketing intensity word cloud; Douyin version: brand official account dynamics, large X marketing brand linkage cases TOP50.
For more exciting content and detailed cases, please click "Read the original article" at the end of the article to view the full content of the thematic library.
#TOP100奥运相关热搜及品牌案例
Data source: Miaozhen Social Media Database - Olympic-related Weibo hot searches (TOP100 hot search index rankings) & The data cycle of the top 3 brand cases involving the interaction volume of the hot search: During the Olympic Games, from 6:00 to 6:00 on the same day before the post
Miaozhen × Xiao Ming × TopMarketing Olympic marketing special library includes the daily TOP100 Olympics-related Weibo hot searches and brand cases, closely following the event schedule, Wu Peng speed climbing silver medal, Li Fabin weightlifting won the championship, the national table tennis men's team entered the finals, Liu Haoji Bowen 500-meter double rowing gold medal, Yili, Mengniu, Cola, Ping An of China and many other brands have cheered, congratulated, and supported, taking advantage of the rich marketing gameplay.
#微博大号 X marketing brand linkage
Data source: Miaozhen Social Media Database - Top 50 posts with large interactions involving brand Olympics-related marketing content (media/KOL/celebrity V, etc., including original posts + forwarded posts) Data cycle: During the Olympics, from 6:00 to 6:00 on the same day before the post
The large × marketing brand linkage, the effect is doubled, Miaozhen × Xiao Ming Olympic marketing thematic library is updated daily with the 50 cases with the largest number of interactions, and the top 5 posts with the highest number of interactions yesterday are Mengniu, Yili, Proya, and Joeone. The schedule and interesting facts are interspersed and played, which is fascinating.
#品牌奥运相关热搜+ list
Data source: Miaozhen Social Media Database - Brand-related Olympic Weibo hot search data cycle: During the Olympics, from 6:00 on July 26 to 6:00 on the day of posting
As of 6 o'clock today, there are 72 hot searches on Weibo related to the Olympics of major brands, with a total of 50 brands. Among them, the TOP3 brands with the largest number of related hot searches are Mengniu (8), Bawang Chaji (5), and Tmall (4). With the progress of the event, the new brand-related Olympic hot searches are "Ping An Supports Li Fabin", "Weightlifting Wins Gold Sanyuan Milk for Free", "Tiggo 8Lx Women's Volleyball Self-developed Flagship Chinese Volleyball Noodles", and the corresponding brands are Ping An of China, Sanyuan, and Chery Tiggo.
#品牌官博奥运营销强度词云
Data source: Miaozhen Social Media Database - Olympic-related posts of each brand's official blog Data cycle: During the Olympic Games, from 6:00 on July 26 to 6:00 on the same day
As of 6 o'clock today, more than 100 brand official blogs have published Olympics-related posts in Miaozhen X Xiaoming's Olympic marketing database, and the number has reached 2,488. The top 3 brands with the number of new official blog posts today are Mengniu, Yili and Anta, among them, the theme of the post with the highest number of interactions is Chunzhen Brand and Wang Yibo to hold a good drink and pair competition. The word cloud only shows the TOP50 brands, and more brands and specific post content can be found in the thematic library.
Tik Tok
#品牌官号动态
Data source: Miaozhen Social Media Database - The total number of Olympics-related posts on the official accounts of Douyin of various brands Data cycle: During the Olympics, 6:00 yesterday - 6:00 today
Miaozhen × Xiao Ming× TopMarketing, the Olympic marketing thematic library has added brand Douyin-related data.
At present, there have been 959 Olympic-related posts on the brand's official Douyin account, involving a total of 70 brands. The brands with the largest number of Olympics-related posts on Douyin's official account are Yili, Mengniu, and Peak, with 239, 93, and 52 respectively, an increase of 12, 4, and 1 respectively from yesterday.
#抖音大号 X marketing brand linkage
Data source: Miaozhen Social Media Database - Douyin large posts (media/KOL/celebrity V, etc.) with the top 50 interactions involving brand Olympics-related marketing content Data cycle: During the Olympic Games, from 6:00 yesterday to 6:00 on the same day
Miaozhen × Xiao Ming × the dynamic content of the Douyin large × brand in the TopMarketing Olympic Marketing Thematic Library has been updated to 6 o'clock today. In yesterday's post with the top 5 interactions, the Chinese team successfully advanced to the 4×100m final, China defeated the host France team to advance to the table tennis men's team final, Wu Yanni and Lin Yuwei missed the 100m hurdles semifinals.
Miaoshou x Xiao Ming x TopMarketing Olympic Marketing Thematic Library
The large model AI automatically retrieves the brand's Olympic marketing hotspots on the whole network, selects key trends, and pushes them daily.
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