On July 26, 2024, the Paris Olympic Games arrived as scheduled, and in this carnival of all mankind, while the hormones were fully released, the world's attention was once again focused on the banks of the Seine. Mankind cannot live without the Olympic Games, it is like a utopia, bringing everyone from all over the world together to open up a new and beautiful world, there are always people who are young, there are always people who are taller, faster and stronger, and there are always people with tears in their eyes. So, whether you're a sports fan or not, every four years at this event, you'll stop by your phone to watch TV and follow the hot Olympic scene.
The event would not have been possible without the support of the many partners behind it, and it is their concerted efforts that will bring the flame and the Olympic spirit higher, faster, stronger and more united.
As the official flavored milk partner of the Olympic Games, the high-end fresh milk brand Daily Xianyu has been working non-stop as early as April this year, focusing on the highlight moments in countless daily lives, witnessing the glory of the Olympic Games from beginning to end, cheering for Chinese sports, and walking to the world stage with athletes to write a glorious chapter.
The long-term layout takes over the baton of healthy living
Seize the marketing opportunity of the Olympic Games
As early as the 100-day countdown to the Olympic Games, Daily Xianyu launched a new dual-protein milk product to help athletes play in a better state with dual-source protein and balanced nutrition, sprint with all their might, and win glory for the country. Double protein milk is scientifically formulated with plant protein and animal protein, and each cup contains 100% raw milk milk source that is superior to EU standards*, and almonds selected from California, United States, 0 lactose and 0 white sugar, with a silky and mellow taste. Daily Xianyu implements "high standards" into every link, strictly selects GAP first-class certified pastures, ensures high-quality standards from the source, and provides consumers with original high-quality fresh nutrition.
Subsequently, taking advantage of the Shanghai qualifiers for the Paris Olympic Games, Daily Xianyu Double Protein Milk made a surprise appearance. From May 16th to 19th, the first match of the Paris Olympic Games Qualifying Series came to Shanghai on the banks of the Huangpu River, and the wonderful event was staged at the doorstep of Shanghai residents. The atmosphere of the competition was directly full, cheering for the athletes, and shouting for the excellent performance of daily fresh high-protein milk.
Daily Xianyu appeared at the Shanghai qualifiers for the Paris Olympic Games
With this new product, Daily Xianyu aims to encourage every consumer to sprint on the runway of life, create better results with higher standards, and make everyone shine with benchmark nutrition.
Spokesperson for the Paris Olympic Torch Relay
At the same time, we will join hands with athletes to go to the Olympic Games
As the torchbearer recommended by Mengniu, a partner of the IOC's TOP program, Tang Wei, the spokesperson of high-end fresh milk brand Daily Fresh Language, took over the Olympic flame from Luo Yan, vice president of Mengniu Group, and the two took over the baton to call Chinese athletes in Paris, France, conveying the spirit of "born to be strong" to the world, fully demonstrating the style of Chinese brands to the outside world.
Tang Wei, the spokesperson of Daily Xianyu, served as the Olympic torchbearer
Coincidentally, on the occasion of the 30-day countdown to the Paris Olympics, Daily Xianyu also joined hands with three Chinese national team athletes to officially start Olympic marketing. The three athletes chosen Chen Jiapeng, Lin Yuwei and Yin Ruoning to work together not only because of their brilliant achievements in the sports world, but also because their unremitting pursuit of excellence is a perfect match with the brand philosophy.
Chen Jiapeng, the sprinter of the post-00 Chinese track and field team, became the fifth Chinese 100-meter male runner to break the 10.10 seconds mark with a personal record of 10.08 seconds, showing his "golden" leap on the track, an achievement that benefited from his firm belief in continuous self-transcendence; At the same time, Lin Yuwei, one of the aces of the track and field team, has repeatedly achieved great results in the 100-meter hurdles event with her amazing explosiveness. The sportsmanship of running in both directions with track and field life and perseverance to surpass oneself has been vividly exerted in this young track and field woman, and she has also achieved an eye-catching gold medal record in the Hangzhou Asian Games, Lin Yuwei was inspired by the belief in pursuing higher standards, and withstood the pressure to run a personal best of 12.74 seconds; This year, the 21-year-old golf prodigy Yin Ruoning entered the five rings for the first time. In her first professional debut, she won three consecutive titles on the Women's China Tour and set two Guinness World Records. From being ranked 503rd in the world to becoming No. 1 in the world, Yin Ruoning only took three years.
These three shining athletes, whether it is a golf ball loved by gentlemen and elite gentlemen and high-quality families, or constantly surpassing themselves and achieving breakthroughs in athletics, they all let consumers find a familiar and familiar sense of identity in the daily fresh language. Consumers are happy to start a healthy and active lifestyle with Daily Fresh Talk.
Flags were waved and shouted during the Olympics
Daily fresh language has always been with you
Entering the competition period, Daily Xianyu has not stopped, has been following the event, launched a series of marketing activities of "Drink Daily Xianyu, Win Gold and Send Gold", participate in the activities through multiple channels on the whole platform, and purchase designated products will have the opportunity to draw the daily Xianyu customized gold faucet, cheer for Chinese athletes at the same time, play with the majority of consumers, and share good luck.
Drink daily fresh words to win gold and give away gold
At the same time, Daily Xianyu broke through the conventional marketing of sports events and took a different approach, calling attention to autistic children and discovering their sparkling talent for painting in the spirit of the more open and inclusive Olympic spirit of Paris. As a result, the Olympic spirit has added more humanistic care and implemented corporate social responsibility to the end. With the strong influence of the world's top sports events, Daily Xianyu and spokesperson Tang Wei launched an Olympic public welfare promotional video to tell the expectations of autistic children for the Olympics and provide them with a platform to show their inner world. At the same time, Daily Xianyu also invites consumers across the country to participate in activities to help autistic children, appreciate the paintings of autistic children through H5, forward exclusive Olympic paintings, convey love, and let the world witness their unique and pure creativity. This initiative truly realizes the relay of love that is linked inside and outside the Olympic stadium.
Daily Fresh Whisper joins hands with Tang to support Olympic paintings for children with autism
Flying Leaf Autism Children's Public Welfare Painting, swipe to view the next painting
Daily Xianyu public welfare video for children with autism
As a new benchmark for high-end fresh milk, Daily Fresh has always implemented "high standards" into every link, and high standards are not only the products and brands themselves, but also the practical care and care for thousands of consumers. Behind the long-term layout of Olympic marketing, there is the original intention of Daily Xianyu: that is, to provide consumers with original high-quality fresh nutrition, and to open a sparkling day for tens of millions of quality families.
It can be seen that from different perspectives such as scenes, crowds, and products, while linking with the Olympic events, Daily Xianyu connects the Olympics with thousands of people, which is very infectious, so that everyone has their own "flash" hope, and accompanies consumers with affection, love and firmness. At the same time, through this unique Olympic marketing perspective, Daily Xianyu has received excellent market response in this communication, and further consolidated the status of Daily Xianyu as a high-end fresh milk brand: the word cloud of the Olympic torchbearer has frequently appeared on social media, and keywords such as "high-end", "health", "public welfare" and "warmth" have also emerged, thanks to the Daily Fresh Whisper for bringing the children's works to a broader stage.
"Daily Fresh Words", "Olympics" and "Public Welfare" topic hot word map, data source: Weibo Zhisou
With the Paris Olympics progressing and everyone's own Olympic dreams set sail, we look forward to the Los Angeles Olympics in four years' time, and we are looking forward to more bright futures. Whether it is the field or every field of life, Daily Fresh Talk will continue to gather in every daily life to shine, meet more challenges and opportunities with long-term affection and companionship, and shine and shine with everyone.