Currently, the anti-aging skincare market is undergoing a profound transformation.
According to the "2024 China Anti-Aging Products" report released by Mintel, the sales share of skin care products containing "anti-wrinkle" and "firming" claims on the Tmall platform will increase by 6% year-on-year in 2023. The huge consumer demand is driving the continuous expansion of the anti-aging market, and it is estimated that the scale of China's anti-aging market is expected to reach 150 billion yuan in 2024.
On September 15, Fan Wenhua, a facial care chain brand with 6,000 stores across the country, shocked and lit up the landmark "Twin Towers" in Chengdu and officially launched a new product, Fan Wenhua Bosonine Collagen Pro Series [1], accurately aiming at this 100 billion market. Fan Wenhua, the founder of Fan Wenhua brand, Liu Yan, an expert in the field of cutting-edge skin care at home and abroad, and the spokesperson of Fan Wenhua brand, 1,300 franchisee partners and "pollen" across the country attended the event to share the event. This is after the launch of a new generation of new anti-wrinkle products for the eye face in March, Fan Wenhua once again made efforts to fight wrinkles.
In recent years, the silence of offline has made many stores in a wait-and-see state, and it is difficult to make great moves. Fan Wenhua is going against the current, upgrading the image of the store, and further accelerating the pace of the development of its own brand, which of course comes from 6000+ stores across the country, as well as Fan Wenhua's strength in product upgrading and scientific research and innovation, which has become a powerful promoter of its market development.
01
30% bosein solution + type A type III collagen + cyclic peptide popular ingredient combination, anti-wrinkle effect multiplied
Consumer satisfaction is always the best answer to measure the quality of a product, and "effective" is one of the important criteria for consumer satisfaction.
Product ingredients are not only an important consideration for consumers when choosing products, but also the focus of brand competition in the market. With the in-depth research of major brands in the field of anti-aging, a variety of anti-aging ingredients such as bosonine, type III collagen, cyclic peptide, bifida yeast, A alcohol, lipoic acid, fullerene, ergothioneine, ectoin and other anti-aging ingredients have appeared on the market, among which bosonine ingredient has been favored by more and more beauty brands as a popular anti-wrinkle ingredient in recent years.
Fan Wenhua's new product "Bosonine Collagen Pro" series of products, in which the collagen firming and wrinkle essence cream uses the popular ingredient "30% high-concentration bosonine solution" [2] as a selling point to improve consumer satisfaction from three dimensions, namely high-end ingredients, high concentration of ingredients, and cost-effective products.
First of all, in terms of product ingredients, Fan Wenhua innovated the ingredient compound of "patented bosonine [3] + patented type A type III collagen [4] + scientific cyclic peptide (decapeptide-4)" to fight against problems such as sagging, fine lines, and roughness. Secondly, a full 30% of the high-concentration bosonine solution is added to the collagen tightening and wrinkle serum, which is the top concentration level of the mainstream bosonine products on the market. Third, in terms of price, Fan Wenhua's new products are also quite competitive, with an excellent quality-to-price ratio, allowing consumers to get the same experience as high-luxury creams.
Different from traditional skin care and daily chemicals, Fan Wenhua has been focusing on facial care for 36 years, not only to deeply solve skin problems for consumers, but also to make consumers more closely connected with the store. The new product developed this time also follows the facial care model of "combining Chinese and Western [5]".
At present, when offline stores are exploring to create retail growth, many brands only regard the "experience care" model as one of the options, and this is the foundation of Fan Wenhua's market foothold for many years.
Fan Wenhua knows that the appearance of the care experience is the embodiment of product power, and good products and good techniques can present the best results that consumers are most satisfied with. For example, the new product, Collagen Firming and Wrinkle Essence Cream, focuses on the functions of "firming, anti-wrinkle, moisturizing, and repairing", directly replenishing type III collagen, plumping up type I, IV, and VII collagen, and effectively reducing wrinkles, firming, and improving skin elasticity in 28 days [6].
The Fan Wenhua Collagen Firming and Lifting Freeze-Drying Solution Set is Fan Wenhua's first launch of the "Household Smeared Collagen Freeze-Dried Powder", which contains type III patented collagen + type I collagen, with a soft solvent solution containing 1% bosonine and double oil ingredients, so that consumers can enjoy the care of store-level freeze-dried powder at home, whether it is a business trip or a trip.
"Fan Wenhua's new Bosein Collagen Pro series marks another major breakthrough in the field of facial care." Fan Wenhua, the founder of Fan Wenhua brand, said that the newly launched Bosein Collagen Pro Cream uses "30% high-concentration bosonine solution, with type A and type III collagen, and scientific cyclic peptide (decapeptide-4)", which multiplies the anti-wrinkle effect. At the same time, we ensure that the price is close to the people and the quality-price ratio is excellent, so that more women can easily enjoy the luxury care experience.
02
Chinese and foreign cutting-edge authoritative experts gathered to reveal the "star ingredients" of new anti-wrinkle products
Beauty consumers are becoming more and more focused on ingredients, and "patented ingredients" can add color to products. The bosonine used in Fan Wenhua Collagen Firming and Lightening Essence Cream is different from the single configuration of bosonine, but the patented "enzymatic S-configuration bosonine" of Redlin Biotechnology, the leader of green active raw materials.
Fang Xin, senior scientist, vice president of products, and doctor of the University of Cambridge, said that S-bosonine is based on the green biological intelligent manufacturing platform and is produced enzymatically for the first time through the Nobel Prize enzyme directed evolution technology. Compared with other configurations of bosonine on the market, the S-configuration bosonine has higher activity and good absorption, which can better promote the production of type I, IV, VII collagen and glycosaminoglycans, which will bring a revolutionary new anti-wrinkle skin care experience.
Yu Yufeng, executive director of Jinbo Biological Innovation Research Institute, talked about the application of collagen in Fan Wenhua's "Bosein Collagen Pro" series products from multiple perspectives. She said that type A and type III collagen has more advantages than ordinary recombinant collagen. Type A and III collagen have the same amino acid sequence as type III collagen in the human body, and have a 164.88° triple helix structure consistent with the human body, which is more compatible, safer, easier to be absorbed by the skin, and has more outstanding efficacy. 164.88° core functional area to achieve higher than the natural collagen biological performance of the human body. It can be self-crosslinked, self-assembled, and further assembled into a collagen fiber network, which can support, connect, repair and regenerate cells and tissues.
At the event, Ilyes ABDELHAMID, a scientist and postdoctoral fellow of Tsinghua University's Brain and Intelligence Laboratory, shared the potential of complex network intelligence in cosmetics and anti-aging. It is understood that this technology is one of the cutting-edge research hotspots in the field of life sciences, and the doctor pointed out that complex network intelligence will have the opportunity to dig deep into new targets and new mechanisms that have not been discovered before in scenarios such as skin anti-aging, so as to provide a theoretical basis for more accurate skin care in the future.
This indicates that with the deepening of the accumulation of skin science data, complex network intelligence is expected to be combined with the development of precise anti-aging raw materials such as peptides, and more high-quality results will be produced in the field of skin care.
Relying on cutting-edge computational biology technology for scientific research innovation and product upgrading, Fan Wenhua rationally screens peptides and other ingredients based on the underlying biological mechanism of various skin problems, systematically and accurately targets the core of skin problem signaling pathways, and truly helps consumers improve their skin in a targeted manner.
In addition, Li Junxiang, deputy director of the Aging Science Innovation R&D Center of the Yangtze River Delta Research Institute of Tsinghua University, Zhejiang, also interpreted the cyclic peptide (decapeptide-4) in Fan Wenhua's new anti-wrinkle product. According to him, the cyclic peptide is a special new cyclic peptide molecule developed by his scientific research team using advanced AI computational biology directed sensitive aging process, which can restore type I collagen synthesis under sensitive skin aging, while improving skin moisture content, water locking, increasing skin thickness and reducing fine lines. A series of in vitro and clinical studies have shown that the cyclic peptide (decapeptide-4) can achieve significant anti-wrinkle efficacy at very low concentrations, comparable to retinol derivatives, while maintaining good safety and non-irritating characteristics.
Although the products launched this time are all daily home consolidation care products, Fan Wenhua still follows the "combination of Chinese and Western" care model, and designs a set of home care techniques to create a set of professional, efficient and comprehensive anti-wrinkle solutions for consumers, and at the same time multiply the care effect of the products.
Fan Jingqiang, a member of the Standing Committee of the Meridian Health Care Branch of the Guangdong Health Care Association, believes that the Fan's Chinese technique developed by Fan Wenhua is mainly based on 9 facial care lines and 16 major treatment parts, combined with traditional massage actions such as kneading, pointing, lifting, dialing, and scraping, and then creating the "Fan's Technique". The newly upgraded collagen firming and wrinkle serum, combined with Fan's fishbone lifting technique[7], points the five major beauty areas, lifts the three lines of the face, and stretches the five points and three lines of the face, so as to accelerate the absorption of important ingredients such as bosonine, patented type A type III collagen, cyclic peptides and other important ingredients in the new product.
03
Actress Liu Yan strongly recommends that anti-wrinkle CP has become a new favorite in skin care
It is worth mentioning that on the same day, Fan Wenhua made a high-profile official announcement of the brand spokesperson Liu Yan. Liu Yan, who is naturally beautiful and inspirational, has previously been awarded the "Queen" throne of the Macao International Film Festival for her outstanding performance in "Beneficiary", nominated for the Golden Rooster Award for Best Actress, in addition, she was also nominated for the Best Supporting Actress Award at the 22nd Shanghai TV Festival, which is comparable to the scale and strength of Fan Wenhua's 6,000 stores.
At the press conference, Liu Yan said: "Fan Wenhua's brand concept is to share beauty · convey love, as a woman, no matter what age she is, she must be financially independent and have her own dedication, so that she can have her own self-confidence." Fan Wenhua and all women work together to create a better future, such a career, I think it is very meaningful. "This time, Fan Wenhua and Liu Yan are a two-way cooperation.
Liu Yan also talked about her relationship with Fan Wenhua at the scene, she said frankly that because she often filmed everywhere, no matter which city in the country, she could have Fan Wenhua's store and enjoy its services, which was very convenient for herself. After experiencing the new product firsthand, Liu Yan praised the anti-wrinkle and plastic lifting effect of the new product, and recommended it to everyone: "I like these two new products very much, this new product uses very powerful biotechnology ingredients, and with Fan Wenhua's Chinese lifting technique, you can obviously feel that the face is tightened a lot." ”
Liu Yan, who is accustomed to regularly going to Fan Wenhua's offline stores for professional facial treatment, said: "Doing care in Fan Wenhua's stores is really comfortable, it is a whole enjoyment. Lying on the nursing chair, the nurse used a professional, soft and rigid technique to give me a good night's sleep, and I woke up to find that I had become more beautiful and my skin became shiny. We sincerely invite everyone to Fan Wenhua to become beautiful. ”
04
Many celebrities have pollen check-ins, and word of mouth continues to ferment
Fan Wenhua's "Bosein Collagen Pro Series New Product" launched this time has not only been praised by celebrities, but many professional skin care bloggers have actively recommended planting grass after experiencing it, attracting a large number of consumers of different ages and detonating a new trend of professional anti-wrinkle skin care.
Many skin care bloggers said at the scene: "Like we stay up late, the skin is easy to lose elasticity, become less firm, and fine lines are easy to grow. ”
On social platforms such as Douyin Xiaohongshu, Fan Wenhua's new products have also caused widespread heated discussions, some netizens are ruthless Amway, Fan Wenhua Bosein collagen Pro series is completely comparable to international brands, black technology ingredients and anti-wrinkle effect are full, luxury experience, stunning and eye-catching, and the most important thing is that the quality-price ratio is very high.
05
The store has been upgraded to optimize the customer experience
In recent years, the beauty consumption field has been working hard to open up the last mile of consumers. In order to allow consumers to enjoy more convenient and high-quality services, Fan Wenhua opened stores in the communities, supermarkets and pedestrian streets closest to consumers. At the same time, in order to provide customers with a better care environment, the store image has been upgraded again.
The new store image of Fan Wenhua unveiled at the press conference not only meets the new trend of younger consumption, but also shows the brand's intentions in the details. In the latest store design, Fan Wenhua has incorporated the element of "flower", which means that every customer who comes to Fan Wenhua for care can be cared for by sincerity and service, and can bloom as beautiful as a flower after the care, which also indicates that Fan Wenhua, a flower that can bloom all over the country and go closer to customers, "share beauty and pass on love." ”
In addition, Fan Wenhua has combined the tonality of the brand to enhance the image of the space and display, and let consumers enjoy a more comfortable and pleasant facial care experience through more reasonable partition layout and exquisite details.
The small details that can be seen everywhere can be seen that Fan Wenhua hopes to create a more comfortable service experience space for consumers and provide more professional care services through a higher-quality operation system.
Fan Wenhua said that in the future, 10,000 such stores will be opened across the country, helping 10,000 women start businesses and 50,000 women will find employment. I hope that more ordinary women can make their skin shine and make their lives shine through Fan Wenhua facial treatment. With 36 years of experience in the facial care industry, Fan Wenhua has witnessed the ebb and flow of the industry and is still heading towards the next cycle as a long-termist.
*Concentrate:
[1] It is the nickname of Fan Wen Hua Collagen Firming and Reducing Wrinkle Essence Cream + Fan Wen Hua Collagen Firming and Lifting Freeze-Drying Program Set, not a record name or effect display.
[2] 30% bosonine solution refers to the formula of Fan Wenhua Collagen Firming and Wrinkle Cream Cream, and the amount of raw materials (water, hydroxypropyltetrahydropyranotriol, 1,2-hexanediol) added to the formula.
[3] Refers to the hydroxypropyltetrahydropyranotriol in the product ingredient of Fan Wenhua Collagen Firming and Wrinkle Essence Cream, which was obtained in accordance with the patented method, patent type [China Invention Patent], patent number [ZL 2021 1 1296847.5].
[4] Refers to the collagen in the product ingredients of Fan Wenhua Collagen Firming and Wrinkle Essence Cream, which was obtained in accordance with the patented method, patent type [China Invention Patent], patent number [ZL 2012 1 0482543.2].
[5] Medium: refers to Chinese professional massage techniques; West: Referring to supramolecular and other technologies, Fan Wenhua's ten products use supramolecular technology.
[6] The data comes from a third-party testing organization, 31 subjects used Fan Wenhua Collagen Firming and Reducing Wrinkle Serum for 28 days, and the actual results of consumer self-evaluation vary from person to person.
[7] It is the nickname of Fan Wenhua Collagen Firming and Wrinkle Serum Treatment Technique, not the name of the record or the display of the effect.