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South Hongqiao: It is the first stop in Shanghai and the "boarding gate" of globalization

South Hongqiao: It is the first stop in Shanghai and the "boarding gate" of globalization

In February 2021, the State Council approved the Master Plan for the Construction of the Hongqiao International Open Hub, marking that the Hongqiao International Open Hub has become another major platform for the implementation of the national strategy. Over the past three years, as the "one core" of Hongqiao's international open hub, Hongqiao International Central Business District has empowered "big business", "convention and exhibition" and "big transportation" with "big science and technology", continued to promote the acceleration of the agglomeration of advantageous industries, achieved remarkable results in functional construction, and achieved a three-year compound growth rate of 28.1% in tax revenue, becoming a strong and active growth pole of Shanghai's economic development.

Today, when people talk about "Big Hongqiao", its label is becoming clearer, "hub", "internationalization" and "two-way opening...... These keywords have become the foundation of Hongqiao International Central Business District, and they are also a beautiful business card handed out.

On the fertile soil, the branches are luxuriant. As an important carrying area of the core functions of Hongqiao International Central Business District, Hongqiao International Central Business District (Minhang), that is, South Hongqiao District, is accelerating the construction of a domestic and international two-sector and two-way open gateway hub. It is not only the "meeting room" for global enterprises to enter China, the first stop for entering Shanghai, but also gradually growing into the "boarding gate" and "waiting hall" for local enterprises to go global.

Above the tuyere, three years of butterfly changes. In the past three years, South Hongqiao's tax revenue has achieved a three-year compound growth rate of 28.1%, and its role as an economic engine as a "hub" has become increasingly apparent. From January to August this year, Hongqiao International Central Business District (Minhang) completed tax revenue of 7.582 billion yuan, a year-on-year increase of 20.7%, of which the hub area was 5.175 billion yuan, a year-on-year increase of 46.2%; The district-level revenue was 2.717 billion yuan, a year-on-year increase of 17.9%, of which the hub area was 1.902 billion yuan, a year-on-year increase of 65.1%. South Hongqiao is unswervingly promoting the high-quality development of the regional economy and becoming a pioneer of Chinese-style modernization.

South Hongqiao: It is the first stop in Shanghai and the "boarding gate" of globalization

Pivot effect: two samples of "landing in South Hongqiao".

Openness is a clear sign of Chinese modernization. The Third Plenary Session of the 20th Central Committee of the Communist Party of China (CPC) clearly stated that we should persist in promoting reform through opening up and build a new system of a higher-level open economy.

As a national strategy, the Hongqiao International Open Hub has been under construction for more than three years, and the "opening-up" pattern has been deepened day by day, and the status of the "hub" has been continuously consolidated, which complement each other. The original "big Hongqiao", the meaning of the hub is the hub in the sense of transportation - it is the key point to connect all parties. Nowadays, "big business", "conference and exhibition" and "big science and technology innovation" are superimposed, and through the open path to meet, "big Hongqiao" is moving from a physical "transportation hub" to a higher-level "international gateway" hub.

The economic agglomeration of headquarters is a kind of identification of the "international gateway" hub. At present, the South Hongqiao area has become the "siphon" place of the headquarters economy. In June last year, CJ Group moved its film business segment, CJ Xijiewei (Shanghai) Enterprise Management Co., Ltd. (CGV), to South Hongqiao, where it is responsible for the investment, management and consulting services of more than 100 CGV theaters across the country, making CGV the 18th multinational company to settle in the South Hongqiao area. In addition, CJ Group subsequently moved the operating company of its beauty division to South Hongqiao and established a new headquarters company for the beauty division.

According to the data, in the South Hongqiao area, there are 19 regional headquarters of multinational companies recognized by the Municipal Commission of Commerce. In recent years, global companies, including Hoffmann Tools Trading (Shanghai) Co., Ltd., have moved in, and the concentration and density of the headquarters economy have further increased.

Settling in South Hongqiao is not only the choice of regional headquarters of multinational companies, but also the best choice for enterprises in the Yangtze River Delta region and even the whole country. Moreover, from the moment they made up their minds, these headquarters companies defined South Hongqiao as the target of "international headquarters". Sungrow's definition of South Hongqiao headquarters is "global marketing center", and since then, the company has gathered a marketing team of about 160 people, and highly educated returnees have settled down here. In the view of the relevant person in charge, there are several major considerations for choosing South Hongqiao, first of all, the convenience of the transportation hub, the combination of railway stations, subways and airports to improve travel efficiency, and more importantly, the industrial chain, "Here, the upstream and downstream industrial chains of photovoltaic energy enterprises are concentrated, and South Hongqiao Group will often organize corporate interviews and exchanges, which can help enterprises adjust their strategies in a timely manner and promote business exchanges." ”

South Hongqiao: It is the first stop in Shanghai and the "boarding gate" of globalization

As Sungrow said, in the hub of high-level headquarters, new tracks are gaining momentum and taking off——

In the new energy vehicle track, Li Auto has just settled in Dahongqiao in mid-August, becoming a new hub connecting Li Auto's Beijing headquarters and Changzhou base; Germany's Volkswagen software company CARIAD will then settle in Hongqiaohui in early September, which will become a new hub for global software technology research and development connecting Germany's Volkswagen CARIAD.

In the field of biomedicine, the functional agglomeration area of Hongqiao Qianwan Biomedical R&D Headquarters has gathered more than 10 influential pharmaceutical R&D leading enterprises such as Innovent Biologics, Yunnan Baiyao, Weigao, Chia Tai Tianqing, and Simcere Pharmaceutical, gathering momentum to seek a new future. With a total investment of about 2 billion yuan, the Neusoft Shanghai Science and Technology Center has started construction in 2022 and is expected to be completed and put into use next year. Liu Junlin, executive director of Shanghai Neusoft Investment Holdings, revealed that six professional laboratories will be planned to be set up here, including magnetic resonance imaging control system laboratory, medical radio frequency electronics laboratory, and medical power electronics laboratory, which will also support the research and development of core components of high-end medical equipment such as MRI, CT, RT, etc., and promote the development of domestic medical equipment in the direction of high-end and intelligence.

According to data from South Hongqiao Group, from January to August this year, South Hongqiao added a total of 17 new headquarters enterprises, and the cumulative number has reached 267. The relevant person in charge of South Hongqiao Group predicts that in 2024, the number of South Hongqiao headquarters enterprises will exceed 270, and the core functions of the international central business district will be strengthened, the industry will be cultivated into an ecology, and the urban functions will be more perfect.

Whether it is from the world to South Hongqiao, or from the whole country to South Hongqiao, behind the two samples of "landing in South Hongqiao", it is inseparable from a solid industrial project promotion mechanism. Building workstations all over the place are a mechanism for enterprises to serve "zero distance". TPV Workstation is mainly responsible for Hongqiao Tiandi, Hongqiao Vanke Center, Hongqiao Hui, TPV Building and other building projects, perhaps few people know that the implementation of CGV is a vivid case of the two-way linkage between TPV workstation service and investment promotion. "At that time, the time node for enterprises to declare to enjoy the policies of the Hongqiao International Central Business District Management Committee was imminent, and we arranged special personnel and special classes to keep an eye on the process by hours, and finally completed the declaration before the deadline." The stationmaster of TPV workstation said that thanks to this "shop second" service, when CGV was awarded the regional headquarters of multinational companies, the corresponding preferential subsidies were quickly cashed out, which made the enterprises overjoyed.

Radiation Effects: Two Paths to the "Global Reach".

Today's South Hongqiao is not only the first stop for multinational enterprises to enter Shanghai, but also gradually becomes the "boarding gate" for domestic enterprises to "go global", thus forming a "two-way open" gateway hub, which further enhances the radiation effect of South Hongqiao.

During this period, Trina Solar's Shanghai international headquarters project in the Hongqiao hub area is in full swing, and the basement construction is expected to be completed by the end of 2024 and the end of 2025. Why did this leading enterprise in the Yangtze River Delta, which ranks first in the world in cumulative shipments of 210 modules, put its international headquarters in Hongqiao? According to Gao Haichun, director of Trina Solar and chairman of Trina Solar, Trina Solar is moving towards globalization, not only in terms of the internationalization of talents, products and sales, but more importantly, it has entered a new stage of leading the development of the industry on a global scale. ”

Domestic leading enterprises have landed in South Hongqiao to achieve a "new leap" in globalization. Seeing such a trend of paths, South Hongqiao has accelerated the construction of a "going out" functional platform, and further optimized and improved the platform energy level of Shanghai's "Belt and Road" Comprehensive Service Center (Hongqiao) and RCEP Enterprise Service Consulting Station (Hongqiao). Just recently, the Hongqiao Overseas Development Service Center was inaugurated, and the two-way pattern of "bringing in" and "going out" is eye-catching. Luo Xiangjun, deputy director of Shanghai Foreign Service Group and general manager of the Overseas Development Department, introduced that it integrates government services and professional resources, and has connected more than 50 professional service institutions in the fields of law, finance, auditing, etc., and enterprises can handle Madrid trademark registration, APEC business travel card, ODI consulting and other overseas and foreign-related high-frequency services in one stop, especially in the grasp of international market trends, international rules docking, international market risk prevention, and international market development. Hongqiao Overseas Development Service Center will continue to improve the level of service enterprises to "go global".

More commercial and trade enterprises have found a second way - to take root in Hongqiao through the CIIE and transport goods to the world. Now, just over a month away from the opening of the 7th China International Import Expo, the world's most influential exhibition, with goods from all over the world and benefits from all directions, and thanks to the geographical location of "near the water", South Hongqiao is the gateway hub of this "aggregation and radiation".

As a "6+365 days" perennial exhibition and trading platform for Shanghai to undertake and amplify the spillover effect of the Expo, over the past few years, Hongqiao Pinhui and Hongqiao International Open Hub have been built at the same frequency and resonance, creating a distribution center for imported commodities that links the Yangtze River Delta, serves the whole country and radiates the Asia-Pacific region, and builds a new platform for international trade center with high-end resource allocation. Since the beginning of this year, 34 trade-oriented enterprises such as Hengmei Xinju and Shanlin Food have been settled here, with a total of 943. According to the data, in the first half of the year, Hongqiao Pinhui completed an export volume of 6.212 billion yuan, a year-on-year increase of 67.4%. From January to August, the import business achieved more than 6.95 million orders, accounting for 53.23% of the city's total, a year-on-year increase of 21%, and the total transaction volume exceeded 1.4 billion yuan, accounting for 41.38% of the city's total, a year-on-year increase of 28.4%.

South Hongqiao: It is the first stop in Shanghai and the "boarding gate" of globalization

From transporting goods on camels to selling goods through live streaming on the Internet, the "Silk Road" in the new era is being endowed with new values and new possibilities. In October last year, the State Council approved the "Plan on the Establishment of the "Silk Road E-commerce" Cooperation Pilot Zone in Shanghai, which clearly created a "Silk Road E-commerce" radiation leading area in the Hongqiao International Central Business District. "Hongqiao Pinhui seized the opportunity to create a perennial exhibition area of 'Silk Road E-commerce', build a Silk Road e-commerce digital technology application platform, and cultivate Silk Road e-commerce live broadcast talents." Zhu Jing, deputy general manager of Hongqiao Pinhui, said that at present, Hongqiao Pinhui has more than 4,600 products from Silk Road partner countries on sale through various channels, involving 17 partner countries, and will soon achieve 8,000 types of commodities and more than 1,000 brands on sale, and the number of partner countries involved will increase to 21.

The two paths of "going global" converge in South Hongqiao, further enhancing the concentration of high-end resources such as people, logistics and capital flow, attracting more platform institutions to seek business opportunities here, and forming a virtuous circle. Otto Electronics, a global online retail channel provider, has come to take this as a foothold to guide excellent domestic SMEs to Germany's e-commerce platform; KPMG China has opened a new office in South Hongqiao because it sees the opportunity to open up to both directions. "In the past, we helped global businesses walk in; Now, we are helping more Chinese enterprises to go global, from the 'Hongqiao of Shanghai' to the 'Hongqiao of the world'. Xu Jun, KPMG Greater Hongqiao Regional Market Development Leader, said.

Ecological aggregation: N innovations in service ecology

In July last year, the "Several Policies and Measures on Promoting the Further Improvement of the Energy Level of the Hongqiao International Open Hub" was released, which is another centralized empowerment of the construction of "Greater Hongqiao" at the national level after the "Overall Plan for the Construction of the Hongqiao International Open Hub" in 2021.

The current "big Hongqiao" is like a rainbow, and the future development can be expected. At this moment, linking the present and the future, South Hongqiao is carefully polishing its ecological aggregation capabilities, opening N innovations in the service ecology, and creating a more globally competitive innovation ecosystem.

A 15-minute walk from the Hongqiao Comprehensive Transportation Hub, a "new landmark" of legal services is rising - the Hongqiao International Central Legal Building, with an area of about 17,000 square meters, has signed contracts with 10 high-level legal service institutions. "The Hongqiao Center of the Shanghai Arbitration Commission is the only arbitration institution in the world that can be reached within 15 minutes of getting off the plane or train, making it a reality to handle arbitration cases in the Yangtze River Delta region on the same day." Fan Mingchao, executive deputy director of the Shanghai Arbitration Commission, said that today, 75% of cases involve one party from outside Shanghai, and 40% of cases involve both parties from outside Shanghai. In the 3.7-square-kilometer Hongqiao International Central Legal District, a total of 102 legal service institutions have been established here, and the legal service ecology has gradually matured.

The development of Hongqiao is inseparable from international talents from near and far, and the talent port is another business card of South Hongqiao. Today, a total of 243 enterprises of various types have landed in the Hongqiao Park of Shanghai Human Resources Service Industrial Park, China, with a cumulative revenue of more than 10 billion yuan. After more than two years of development, it has formed a whole industrial chain covering recruitment, dispatch, training, human resource outsourcing, headhunting, etc., which can meet the needs of human resources services at different levels, and the industrial agglomeration has formed a "wild goose array effect".

To improve the "science" granularity of "big science and technology innovation", InnoMatch, the Shanghai international technology exchange market, is another attempt to provide professional services. In August 2022, InnoMatch settled in South Hongqiao, and has rapidly grown into a global platform for the transfer and transformation of technological achievements and the circulation and agglomeration of scientific and technological elements and resources. According to the data, InnoMatch has added 173 new mining technology needs this year, leveraged the amount of enterprises to invest 628.8475 million yuan, and achieved a total of 18.1645 million yuan in technology contract registration.

These professional service platforms with different functions have realized the transformation from industrial agglomeration to service upgrading through integrated services, and built a first-class business environment for the two-way opening up of South Hongqiao.

In addition to the soft power of serving the ecology, the fast-growing South Hongqiao is also working the ecological environment to build a people's city model area with a high quality of life. At the beginning of April, the first affordable rental housing project of South Hongqiao Group, Hongshang · Anyaju, opened, opening applications for 816 talent apartments, and at the same time launched 51 houses and 102 beds in the "Home of Builders and Managers in the New Era", fully supporting the "dream of living in peace" for builders, new citizens and young people in Qianwan; In terms of livable environment, the first phase of Qianwan Park has been basically completed, with the central lawn as the core and the layout of "one axis and ten parks".

South Hongqiao: It is the first stop in Shanghai and the "boarding gate" of globalization

The "south" wind is strong, the "rainbow" map is exhibited, and the "bridge" connects the world. Whether it is a headquarters-based enterprise in South Hongqiao, or a global enterprise from South Hongqiao, or to create an efficient and innovative business environment and a livable and business-friendly ecological environment, the South Hongqiao area is constantly making efforts to take over the important task of connecting international and domestic dual circulation, realizing a high level of opening up to the outside world, and slowly spreading its vision on the grand blueprint of "Hongqiao of the world".

South Hongqiao: It is the first stop in Shanghai and the "boarding gate" of globalization