The sun rises in the east, and the Wusongkou lighthouse flickers. Photographers who have been waiting for a long time use the shutter to capture the "wonderful moment". It has become the "heart yearning" of more people.
Wusongkou, which used to be lined with wharf yards, has gradually faded away from the heavy and hard-core heavy industry style. Taking the opportunity of building an international cruise riverside belt, international cruise ships have brought overseas tourists, and the softer and lighter Baoshan Riverside has become the "first glimpse of Shanghai" by word of mouth.
Cruise economy, this is the new direction of the industry anchored by Baoshan District in the transformation and upgrading, structural adjustment. However, the transformation is not easy, due to the lack of characteristics and attractiveness of the surrounding supporting facilities, it once stopped at the "passing economy".
At the end of September, Baoshan Binjiang was fully renovated and upgraded, not only with more than 600 high-quality guest rooms, but also with multi-level rich cultural and tourism formats, adding a variety of interpretations to the cruise culture and helping to build a Shanghai International Cruise Tourism Resort for citizens and tourists.
The "most beautiful leisure cycling Yangtze River shoreline in Shanghai", which stretches for several kilometers, was completed and opened. On one side is the magnificent scenery of the confluence of the river and the sea, and on the other side is the Long Beach Concert Hall that is about to open, and the citizens and tourists realize the friendship of "I live at the head of the Yangtze River, and you live at the end of the Yangtze River" in the windward ride.
The huge port is not only a transportation hub for cruise tourists to get ashore and get ashore. At night, it transforms into a performance hall under the illumination. Under the linkage of the waterfront, port concerts, drone aerial theaters, and fireworks shows were staged in turn, injecting vitality into the cruise riverside belt.
"The cruise economy has a long industrial chain and strong driving force, which is of great significance to promote the expansion of domestic demand, release the potential of consumption, cultivate development momentum, and promote the benign interaction of domestic and international dual circulation." The relevant person in charge of Baoshan District revealed that the next step will be to adhere to the integration of advantages, reform and innovation, provide replicable and promotable experience for the development of the national cruise industry, and cultivate new momentum for the development of the cruise economy.
Butterfly Transformation: The old wharf yard has become Asia's largest cruise home port
The international cruise ship "Diamond Princess" carries more than 2,000 tourists and docks at the cruise terminal.
More than ten years ago, the Ro-Ro terminal was rebuilt into Wusongkou International Cruise Port. Since then, a world-class cruise home port has gradually set sail in Wusongkou.
At that time, the Waigaoqiao Port located at the mouth of the Yangtze River and the Yangshan Port extending into the East China Sea were completed and put into use one after another. The container business of Shanghai Port has entered the marine era from the river era. During this period, Wusongkou was gradually distanced by its peers in the field of container freight, and it was urgent to find differentiated routes.
The idea of an international cruise port has opened a new development window for Wusongkou. Taking the construction of the cruise port as an opportunity, Shanghai Port took the lead in shifting the focus of services from cargo to passengers, and the economic growth has a new bright spot.
Looking back now, people in the industry often lament the "golden decade" of Wusongkou International Cruise Port to promote and lead the development of the cruise industry in China. In the past ten years, international cruise ships have started from scratch, and the number of cruise ships and the scale of passengers have increased year after year.
Stepping on the rhythm of market development and seizing the industrial window period, Wusongkou International Cruise Port has grown rapidly and repeatedly broken records. From the highest number of international tourists entering China by single boat to the supervision of supplies and supplies to ships in a single day, the constantly refreshing figures mark the development footprint of "Asia's largest cruise home port". Since the beginning of this year, it has set a number of "firsts" one after another. The domestic cruise ship "Aida · Modu" made its maiden voyage and "four ships docked together" for the first time after the hardware upgrade...... A new landmark of cultural tourism with the characteristics of international cruise ships and the identity of a maritime gateway has begun to take shape.
Insiders in the industry know that to make a name for itself in the global cruise market, Wusongkou International Cruise Port relies not only on "tonnage", but also on "position".
In 2018, when the inbound cruise tourists entered the era of "10 million +", the cruise market in the home port entered an iterative period, and the competition for product quality became increasingly fierce. If you want to win a place in the market competition, you can't just fight the price war. Wusongkou International Cruise Port set its sights on "a ticket". At that time, most cruise companies adopted the charter sales model, which promoted the rapid development of the industry to a certain extent, but also brought problems such as low-price competition. Authorized by the Ministry of Transport and led by the Shanghai Municipal Transportation Commission, Wusongkou International Cruise Port took the lead in piloting the ticket system in China, trying to break through the original policy barriers, safeguard the legitimate rights and interests of all parties involved in cruise transportation, and provide a model for the cruise market to improve quality.
The innovative ideas of that time continue to this day. With the comprehensive renovation and upgrading of Baoshan Binjiang, Wusongkou International Cruise Port is brewing to continuously improve service quality. The relevant person in charge of the Binjiang Committee of Baoshan District revealed that it plans to reach cooperation with hotels along the Baoshan Riverside such as Eden Cordis, Yitang Parent-Child Vacation Serviced Apartment, and Tui Blue Cruise Port Hotel. In the future, in-house guests are expected to check in their luggage at the hotel. As a result, passengers can arrange "micro-vacation" itineraries more calmly while waiting.
It seems that the addition is only an additional service, which involves the coordination and data exchange of cruise ports, hotels, customs, transportation companies and other parties. In the view of the relevant person in charge of the Binjiang Committee of Baoshan District, this "system integration capability" is one of the core capabilities that Wusongkou International Cruise Port will rely on in the fierce competition in the global cruise market in the future.
Upgrade: "Cruise Culture" Strings Up "Ticket Economy"
Accelerating towards the "second golden decade", the competition arena of the cruise industry has quietly changed - moving from the water to the shore.
Passengers who have already tried cruise ships have higher expectations for the quality of service. They are no longer just looking for the experience of "floating on the sea" and whether the one-stop food and shopping tour is enjoyable, but also looking forward to the experience of shore travel more than "buying, buying, buying".
At the end of September, the Shanghai Cruise Culture and Tourism Festival kicked off, playing a fashionable "ticket economy". Tourists can enjoy exclusive discounts at 15 attractions in Baoshan District (up to free) and 45 hotel discounts with Shanghai Wusongkou International Cruise Port Cruise Tickets or F1H2O Powerboat Championship Shanghai Grand Prix Tickets. The event continued until the end of the year.
The ultra-long activity period of nearly 3 months not only connects scenic spots and tourist routes, but also points to a deep cruise culture. What we want to explore is how cruise as a medium can reshape the shape and temperament of a region.
In the past, it was difficult for tourists to link the Baoshan Riverside with the fashion consumption landmark. Even if the cruise crew wants to disembark for consumption, most of what they can find is a commercial complex adjacent to a residential area, with more than enough fireworks and a lack of memory points.
At the end of September, Shanghai's first cruise-themed riverside cultural tourism and commercial complex, "Shanghai · Sea World", was officially put into use. Cao Jing, the relevant person in charge of the project, explained that the complex pays attention to characteristics and differentiation in the investment promotion process. For example, the introduction of the 15-meter indoor diving pool of Blue Time Diving and the title of "the deepest indoor diving pool in Shanghai" are expected to attract diving enthusiasts in the Yangtze River Delta to come and experience.
Distinctive experience projects attract more than just vertical fans. In her view, today's cultural tourism consumption pattern is gradually changing, and consumers are more seeking the satisfaction of emotional value. Diving may seem niche, but it can trigger new and interesting cultural tourism experiences for tourists and unlock the excitement of shore travel.
The arrival of large-scale water sports events is also expected to allow more tourists to open up multiple perspectives of cruise travel. After 20 years, the world's top sporting events held on the Huangpu River will return to Shanghai during this year's National Day. The 2024 World F1H2O Powerboat Championship China Shanghai Grand Prix will be held at Wusongkou International Cruise Port in Baoshan District and will be televised to more than 100 countries and regions around the world.
Before the opening of the Eden Cordis, Liu Zinan, senior vice president of Royal Caribbean Group and chairman of Asia, visited the venue for the Wusongkou Forum to be held in November this year. In the conference hall that can accommodate hundreds of people, he sighed, "The shore facilities of Wusongkou International Cruise Port are now not inferior to the world's first-class ports. In his view, there is still a lot of potential consumer demand in the cruise industry. For example, how a cruise crew's short hours on shore can enrich the experience. Another example is the supporting needs of large-scale international cruise conferences. The many supporting facilities newly put into use at Wusongkou International Cruise Port have taken these needs into account, and it is expected to stimulate more new highlights in the growth of the cruise industry in the future.
Linkage: Promote the development level of the area
Openness is also one of the distinctive signs of cruise culture.
Because of the Wusongkou International Cruise Port, Baoshan Binjiang has become a "hub gateway for opening up". At the beginning of this year, the city's first special plan for key areas that broke through administrative boundaries - "Special Plan for Dawusong District" was announced. The word "big" in the title points out the new historical positioning of Baoshan Binjiang - "not only Shanghai, but also the world".
This year, the construction of Baoshan high-speed railway station will officially start. Echoing with the Wusongkou International Cruise Port, the Greater Wusong area will have major international and regional transportation facilities at the same time, further highlighting the expansion of the export-oriented hub function.
"Can the luggage transportation between the cruise port and the high-speed rail station be connected?" Some people in the industry imagine this. In the face of the real demand thrown by the market, the relevant person in charge of the Binjiang Committee of Baoshan District responded that the integrated intermodal transportation of transportation means is the general trend, which is also the improvement of refined services brought about by the opening linkage.
Recently, the Binjiang Committee of Baoshan District is planning to open a special tourist line for Shanghai International Cruise Tourism Resort, which will travel between the cruise port and the Hongqiao hub to better serve the Yangtze River Delta passenger group. In particular, this tourist line is not driven by administrative forces, but private enterprises are keenly aware of the development needs of the cruise industry chain and invest in the construction out of their own pockets. "In the continuous expansion of the cruise cultural tourism consumption scene, the main business entity can slowly find its own entry point and growth point." Cao Jing understands it this way.
The concept of openness and linkage is also vividly embodied in the development and management of the Baoshan Riverside shoreline.
"Shanghai's most beautiful leisure riding Yangtze River shoreline" has not yet been built, it is famous in the circle of riding friends. With the confluence of rivers and seas on one side and the modern city on the other, the unique and rich riding experience has made many enthusiasts eager to try. However, for city managers, the construction and operation and maintenance of supporting facilities along the nearly 6-kilometer-long riverside shoreline are all problems.
This requires giving full play to the power of "government + market" co-governance and sharing. A non-powered park adjacent to the riverside shoreline is a vivid example. It is spontaneously funded and built by surrounding enterprises and is open to the general public free of charge. Enterprises not only build their own supporting facilities, but also need to invest a lot of manpower and material resources in operation and maintenance management.
Why is the company willing to do this seemingly loss-making business? The relevant person in charge of the Binjiang Committee of Baoshan District explained that the concept of the area was introduced in the renovation and upgrading of the Binjiang shoreline, that is, the management responsibilities are not strictly divided in accordance with the boundaries of the port area, and the "government + market" co-construction and co-governance model allows all parties to perform their duties and operate efficiently. For enterprises, what they calculate is not whether a single project such as a non-powered park can be profitable, but a big account and a long-term account. Through the connection of supporting facilities, a large number of passengers are expected to be diverted from the riverside shoreline to the hinterland, driving the development level of the entire area.
"One Ticket" to Poetry and Distance
"The smoke and water are vast, and the wind is mighty; In the distance, I saw a horizon line bending horizontally, and the rest was the sound of the sail shadow flute, and I only heard it when I heard it. More than 100 years ago, Zhu Ziqing sent a postcard to his friend Yu Pingbo when he was teaching in Wusong, and poetically described the beautiful scenery of Wusongkou, ending with a warm invitation of "If you can come, everyone will be happy".
More than 100 years later, "Poetry and Distance" has a new annotation.
Taking the Shanghai Cruise Culture and Tourism Festival as an opportunity, tourists can enjoy exclusive discounts at 15 major attractions in Baoshan District (up to free) and 45 hotel discounts with Shanghai Wusongkou International Cruise Port Cruise Tickets or F1H2O Powerboat Championship Shanghai Grand Prix Tickets. The event runs until the end of the year.
With a ferry ticket, you can also go to poetry and distance.
1. Wusong Pao Taiwan National Wetland Park
Wusong Pao Taiwan National Wetland Park is located at No. 206 Tanghou Road, Baoshan District, bordering the Yangtze River in the east, Fortress Mountain in the west, Tanghou Road in the south, and Baoyang Road in the north, at the intersection of the Yangtze River and the Huangpu River. The park was built on a steel slag pile by using a large area of steel slag land formed along the river and the original Yangtze River tidal wetland. At the same time, it is composed of two parts, wetland and land, with a wetland area of 63.6 hectares. With its rich ecological resources, unique geographical location and profound cultural heritage, the park provides citizens and tourists with a destination where they can not only enjoy the natural beauty of the riverside, but also feel the cultural customs.
2. Peninsula 1919 Cultural and Creative Park
Peninsula 1919 Cultural and Creative Park, formerly known as the Great China Yarn Factory built in 1919 and Huafeng Yarn Factory in 1920, was transformed into a Creative Park in 2008. The park retains historical elements and old buildings such as former textile machines, conveyor tracks and bell towers, and combines unique industrial resources with technology, fashion, art, culture, etc., and is listed as a preferred check-in place by many photography enthusiasts.
3. Baoshan International Folk Art Expo
Baoshan International Folk Art Expo is currently the only cultural and artistic venue in China with the theme of displaying folk art and folk culture of various countries and nationalities in the world, and is a public welfare public cultural facility integrating collection and display, interactive exchange, inheritance and research, and social service.
4. China 3D Printing Culture Museum
The China 3D Printing Culture Museum is the first museum in China with the theme of additive manufacturing (3D printing) and 3D culture, with a construction area of 5,000 square meters. It was formerly a textile factory warehouse site. The museum has been renovated to retain the delivery slide of the old building, blending history and innovation.
5. Shanghai Ceramic Science and Technology Art Museum
Shanghai Ceramic Science and Technology Art Museum is located in Songnan Park, No. 578 Songfa Road, Baoshan District, and was upgraded and put into operation in July this year. The new museum includes 12 ceramic exhibition areas, such as Hehe Butterfly Change, Intoxicated China, and 72 Ceramic Process Three-dimensional Real Scenes, as well as a red ceramic art museum, as well as ceramic miniature laboratories, cultural and creative shops, master boutique displays, young artists displays, art science and technology innovation release halls and other functional areas.