In order to deeply interpret the development status of the stone-plastic flooring industry and judge the future trend, Zhiyan Consulting carefully compiled and launched the "2025-2031 China Stone-plastic Flooring Industry Market Development Research and Future Prospect Planning Report" (hereinafter referred to as the "Report"). This report is not only a comprehensive and detailed combing of China's stone plastic flooring market, but also the crystallization of Zhiyan Consulting's continuous tracking, on-site visits, in-depth research and accurate analysis over the years. It aims to help industry elites and investors grasp the pulse of the market more accurately, gain insight into industry trends, and provide strong support for future decision-making.
The report mainly studies the development of China's stone-plastic flooring industry, involving the production, market size, demand structure, geographical distribution of demand, demand, price, and major manufacturers of stone-plastic flooring.
The report starts from the domestic and foreign economic environment, domestic policies, development trends, etc., comprehensively analyzes the development status of the stone plastic flooring industry, and provides corresponding suggestions and decision-making support for industry manufacturers to grasp the industrial dynamics and future innovation trends.
Stone plastic flooring, also known as SPC flooring, is a kind of flooring material with stone powder and polyvinyl chloride (PVC) as the main raw materials and extruded at high temperature. Because its core ingredient contains stone powder, stone plastic flooring has higher stability and durability, and has the advantages of waterproof, moisture-proof, fireproof, and environmental protection. Stone plastic flooring is a kind of hard plastic flooring obtained after mixing, extrusion and online lamination with PVC resin powder, stabilizer and other processing aids without plasticizers, using a large amount of heavy calcium as a filler. Stone plastic flooring belongs to a classification of PVC flooring, PVC flooring is divided into coils and sheets, stone plastic flooring refers to sheets. According to statistics, the market size of China's stone plastic flooring industry in 2023 will be about 11.72 billion yuan, and the production and demand of the industry market will be about 486 million and 174 million square meters respectively.
The upstream market participants in the industrial chain of the stone plastic flooring industry are raw material suppliers and equipment providers, raw materials include stone powder, PVC resin, additives, etc., and equipment includes mixers, extruders, calenders, molds, etc. In the downstream of the industrial chain, stone plastic flooring is used in the field of home decoration and commercial building decoration. Commercial and public projects are still an important market for stone plastic flooring. With the advancement of urbanization, residential renovation and upgrading, and the improvement of consumers' requirements for the aesthetics and functionality of decorative materials, the demand for household stone plastic flooring continues to rise. Especially in the affordable and high-end residential market, SPC flooring is used in kitchens, bathrooms, living rooms and other places because of its waterproof, moisture-proof, wear-resistant and other advantages.
There are a large number of enterprises in the industry, and high profitability attracts many enterprises to enter the market. There are a large number of enterprises in the PVC plastic flooring industry, and the main enterprises can be divided into three categories, which are produced and operated in three modes: OEM, ODM and OBM. Most of the processing enterprises engaged in OEM export lack technical strength and limited production scale, and their profitability is relatively poor, making it difficult to enter the supply system of internationally renowned brands. A small number of large-scale production-oriented enterprises have R&D and design capabilities, carry out business in ODM mode, and enter the supply system of well-known brands and channel providers by virtue of comprehensive advantages such as quality, technology, scale and supply, and their market share is relatively stable. On the one hand, it is difficult for domestic enterprises to build their own channels due to the strong position of overseas channel providers, and on the other hand, the low penetration rate of the domestic sales market, so there are fewer enterprises in the industry with both R&D capabilities and sales networks.
The consumption of stone plastic flooring is mainly distributed in Europe, United States and other major economic developed countries, from overseas to the mainland first in the southeast coastal areas to form an industrial chain, so Jiangsu, Zhejiang, Shanghai and other places of stone plastic flooring manufacturing enterprises more. Domestic stone plastic flooring manufacturers mainly include Tianzhen Technology, Hailide, Huatai Plastics, Bell Decoration, Walrus New Materials, etc.
The research team of Zhiyan Consulting conducted an in-depth analysis on the scale, industrial structure, key enterprises, and industrial development trends of China's stone-plastic flooring industry, and put forward suggestions for the problems existing in the development of the stone-plastic flooring industry, providing reference for local governments, industrial chain-related enterprises, and investment institutions.
Data Description:
1: The core data of this report is updated to December 2024 (the relevant financial indicators of non-listed companies in the report are affected by corporate credit approval, and there may be a certain lag), and the forecast period of the report is 2025-2031.
2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.
3: The core data of the report is based on the strict data collection, screening, processing, analysis system and independent calculation model of the Zhiyan team to ensure the accuracy and reliability of statistical data.
4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.
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