All statements in this article are based on reliable sources of information and are described at the end of this article
Editor/Zhi
The cold winter of the film and television industry is a commonplace topic.
But the situation seems to be getting more and more complicated, and even ordinary viewers are gradually feeling the "chill".
Actors in the entertainment industry have also begun to diversify.
Their work is not only limited to acting, but also variety shows, live broadcasts, and short dramas.
To put it mildly, diversified development;
To be realistic, there is no drama to film.
Actors are gradually facing unemployment, and audiences are becoming less and less fond of going to the cinema.
What can really let the audience enter the cinema is only a few head IPs.
Even Zhang Yimou had no choice but to speak out and was speechless.
Under the influence of the wave of unemployment, how should the major actors face it?
01 I hope that the audience will walk into the cinema
On November 11, there was such a hot search that attracted everyone's attention.
In an interview, Zhang Yimou called on the audience to walk into the cinema and feel the visual grandeur brought by the big screen.
In addition, he criticized the short video commentary, which he found speechless.
In Zhang Yimou's view, the sense of ritual and immersion in the cinema cannot be felt offline.
His words quickly attracted the attention of the public and quickly appeared on the hot search.
In this regard, netizens launched a very heated discussion.
A large number of netizens agreed with Zhang Yimou's words and thought he was right.
It is undeniable that watching a movie in the cinema is more ceremonial, and the effect is far better than watching it from a mobile phone.
That kind of big screen and surround sound is something that mobile phones can never replace.
There are also viewers who feel that there is no comparison between what they watch in the cinema and what they watch on their mobile phones.
The former is a mellow coffee, and the latter is at best a sip of cold and white.
For the short video commentary, many netizens also expressed their incomprehension.
It is not difficult to find that I don't know when the content of the movie commentary began to become very similar and similar.
Under the influence of the movie commentary, everyone will be interested in the film.
And it will also affect the audience's understanding of the film, and the audience's own opinion will be taken away by the movie commentary.
A small three-minute video directly covers a film that is several hours long, making it difficult for the public to settle down.
Nowadays, when everyone watches TV series, do they often choose double speed.
In addition to agreeing with Zhang Yimou's voice, many netizens also expressed disagreement.
Some netizens said such a sentence: Taste first and then buy it, you can't be fooled.
At this stage, the price of movie tickets is indeed not low, especially when it comes to holidays.
Spent a lot of money to go to the cinema and watched a movie, and it turned out to be a "bad movie".
Not only a waste of time, but also a waste of money.
By watching movie commentary, the public can use this to avoid some bad movies.
If it's really a good movie, I'll still choose to go to the cinema to watch it.
For the audience, watching the movie commentary first can achieve timely stop loss.
Everyone's thoughts have a certain truth, and how to choose depends on the individual.
But there is no doubt that the current film and television industry has indeed ushered in a cold winter.
02 The film and television industry ushered in a "cold winter"
There are fewer and fewer good movies, and fewer and fewer movies that are worth getting the audience into the cinema.
After a closer look, you will find that it is not that you don't want to go to the cinema, but that you don't have the motivation to go.
When a good film is really released, there are still a lot of audiences who go to the cinema.
Those good IPs always seem to get a good box office.
In addition, if there are excellent actors, it can also make the audience walk into the cinema because of him.
The real phenomenon of the industry now is that there are only a few good IPs and only a few good actors.
Under such circumstances, the film and television industry has to enter the "cold winter".
There are fewer and fewer popular movies, and the performance of major film and television companies is gradually declining.
Major film and television companies are gradually facing the problem of "having more than enough heart but not enough power", and can only find ways to develop other industries.
Some data show that the box office volume of theaters in the first half of this year has declined significantly.
While the box office is declining, the competition among major theaters is becoming more and more fierce.
The revenue and net profit of major cinemas are in a downward trend.
Looking at the gradually sluggish market, everyone in the industry is very anxious.
But the status quo is like this, and it's useless to be in a hurry.
In order to break through this status quo, everyone in the industry needs to reflect on why this is happening.
Some people also believe that the reason for this phenomenon has something to do with the long production cycle of films.
Because the new films did not keep up in time, the supply decreased to a certain extent.
Fortunately, it will not reach the level of "famine" now.
But for actors, they have already begun to face a "wave of unemployment".
How many actors are faced with a situation where there is no drama to film, and what should they do about it?
03 Actors ushered in the "wave of unemployment"
It is not difficult to find that actors have gradually integrated into all walks of life.
Nowadays, more and more actors have opened their own short video accounts and have begun to update them one after another.
Some are updating their vlogs, some are updating some skin care knowledge, and so on.
In addition to short video updates, many actors have embarked on the road of live broadcasting.
Among them, Jia Nailiang, Li Jinming, and Zhu Zixiao have done more successfully.
They were originally all actors, and they also had masterpieces, not some young actors who were not famous.
Nowadays, bringing goods has become their main business.
On the one hand, it proves that the live streaming industry is indeed profitable;
On the other hand, it also proves that they are indeed facing the dilemma of having no drama to film.
In addition, there are some celebrities who have begun to change careers to become anchors.
I've only heard of anchors becoming celebrities before, and celebrities have only been anchors in recent years.
It is worth mentioning that some actors have not had a smooth career change.
What's even more incredible is that actors have begun to appear in the skit industry.
Previously, most of the short dramas were composed of grass stage teams.
Although the actor's acting skills are quite "embarrassing", because of the "coolness" of the plot, they are very popular with the public.
I don't know when professional actors began to enter this industry.
For example, actress Xu Mengyuan.
Her popularity in the short drama industry is still relatively high, and she has filmed several hit dramas.
You must know that she entered the showbiz as early as 2007 and played supporting roles in many film and television dramas.
It's a pity that it has not been popular, but after entering the short drama industry, it has gained a lot of love from the audience.
For her, entering the skit industry was the right choice.
But then again, why did she choose to make a short drama, which is also a question that needs to be considered.
In general, the development of actors now is very comprehensive and will not be limited to a certain industry.
Actors with traffic can use their popularity to shoot variety shows, or open their own short video accounts.
Actors with acting skills can enter the skit industry.
The "wave of unemployment" really affects those group performers, as evidenced by the reduction in hourly wages.
04 The most influential is group performance
A notice from Hengdian made the life of Hengdian actors, who were not wealthy, even more difficult.
It is not difficult to see from the notice that the hourly salary of Hengdian actors has dropped to 13.5 yuan.
A group performance said that the price on the notice is not the price in hand, and the union will take 10%.
This kind of income is how to maintain the needs of daily life.
It can be seen that the "unemployment wave" has a greater impact on group performances.
What about those who rely on ensembles as their main source of income?
Not to mention raising a family, whether you can support yourself is still a question.
Over time, there will be who will choose to work hard in Hengdian.
Nowadays, some group performers have also opened their own short video accounts, and occasionally share their filming routines.
It is not difficult to see that their working environment is average, and the various treatments are also very average.
They are one of the least profitable groups in this industry.
When there is a problem in the industry, they are the most affected.
At the beginning of the year, it was true that because of the explosion of short dramas, the demand for group performances surged, and the salaries of group performances also increased.
But at present, Hengdian group performances are still in a situation of oversupply.
There are not many scenes being filmed now, and there is a surplus of group performances, which has led to a decrease in the salary of group performances.
The occurrence of this situation is also related to the adjustment of the short drama industry.
It is understood that the supervision of short dramas by market supervision is becoming more and more strict, and it is no longer what it was like when it grew savagely.
The emergence of skits only brought a short-term warmth to the industry.
The probability of a group evolving into a star is getting smaller and smaller, and the "star dream" of ordinary people is basically impossible.
epilogue
Every industry will not prosper all the time, there will be glories and declines.
The cold winter of the film and television industry can be said to be an inevitable phenomenon.
Perhaps in the near future, there will be a day when "spring flowers will bloom".
What do you think about this?
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Zhang Yimou spoke: "I'm really speechless" Global Times
The probability of the group evolving into a star is getting smaller and smaller, and the short drama is popular and the long drama has not yet come out of the cold winter Economic Observer