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Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement & cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

author:Tube yes

(Report Producer/Author: Changjiang Securities, Fan Chao, Li Jinbao)

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Energy saving is the most important performance advantage of ceramic fibers

Ceramic fibers have incomparable advantages in thermal insulation and energy saving. Ceramic fiber is a kind of energy-saving and environmentally friendly refractory material, at the same time, ceramic fiber as a refractory lining material industrial furnace furnace does not need to be baked, and the opening time is fast, and the furnace can also be quickly cooled under the conditions of meeting the requirements of ceramic fiber use, ceramic fiber can save energy consumption by 20%-40% compared with traditional hard refractory materials. The long-term use temperature of basalt fiber and glass fiber is generally below 600 degrees, the two materials are mainly used in the field of industrial or building insulation, and the use temperature of ceramic fiber is 800-1600 degrees, which can not only be used in the field of industrial insulation, but also widely used in the field of high-temperature refractory insulation.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

As far as high-performance ceramic fibers are concerned, refractory fibers refer to artificial mineral fibers with a temperature of more than 800 degrees, including soluble fibers, aluminum silicate fibers, and crystal fibers, of which aluminum silicate fibers are the mainstay.

In terms of downstream applications, ceramic fibers are widely used. Among them, petrochemical and metallurgy and building materials are the main application areas (with the opening of the boom cycle of petrochemical in recent years, its proportion is expected to continue to increase). At the same time, it is also used in new fields such as home appliances, consumer defense, aviation and even nuclear power.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

According to the calculations of the former State Economic and Trade Commission and the former State Science and Technology Commission, the use of ceramic fiber per ton of average annual savings is equivalent to about 200 tons of standard coal generated heat energy, in the metallurgical industry energy saving effect is more obvious, only the coke oven roof, the all-ceramic fiber furnace roof structure reduces the heat loss by 52.3%, and the annual energy saving of a coke oven is equivalent to 350 tons of standard coal. Prudent assumptions estimate that the thermal energy value of 240,000 yuan /ton based on the saving of 200 tons of standard coal (assuming 1200 yuan / ton) is equivalent to 34 times the cost of ceramic fiber insulation materials (the average price is estimated at 7000 yuan / ton). If the carbon trading price of 30 yuan / ton is equivalent to the use of ceramic fibers can bring 12,000 yuan of carbon value per ton.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

Cost and construction convenience are also more prominent

At the same time, from the perspective of cost proportion, the proportion of ceramic fibers in the downstream is very low. Taking petrochemical kilns as an example, it is expected that anti-corrosion and refractory materials such as ceramic fibers will account for less than 5% of downstream customer costs. Therefore, for the downstream, the importance of the energy-saving effect of the product is far greater than the sensitivity to the price.

Moreover, from the product price side comparison, in 2020 several listed sales operation comparison, Luyang energy-saving ceramic fiber tons of product price is 6719 yuan, while the traditional refractory enterprises such as Beijing Lier and Pu Nai shares sales price between 5500-6000 yuan / ton, it can be seen that the average price of ceramic fiber and heavy refractory materials is only about 10% to 20% higher than that of heavy refractory; if you consider the difference in product structure in Luyang, the price difference of ordinary ceramic fiber will be smaller than that of traditional heavy refractory.

Of course, we believe that from the perspective of the terminal market, if the construction costs and product energy saving effects are further considered, the cost-effective advantage of ceramic fiber is more obvious. The former State Economic and Trade Commission and the former State Science and Technology Commission calculated that the all-ceramic fiber coke oven roof structure reduced heat loss by about 52.3%, while a coke oven can save 350 tons of standard coal per year. Switching all the heating furnaces of a medium-sized refinery (with a total capacity of 250*100w kcal/h) to a ceramic fiber furnace liner can save 4700t of fuel per year; a heating furnace with a heat load of 37.5*100w kcal/h, the ceramic fiber furnace lining is 1/3 lighter than the pouring furnace lining, the basic cost is reduced by 20%, the cost of the lining is reduced by 35%, the total cost of the furnace is reduced by 10%, and the construction man-hours are reduced by 53%.

Substitution is expected to accelerate, and the market space may double and expand

Ceramic fibers have replaced traditional refractory bricks in some fields, and are currently ushering in an opportunity to accelerate. Under the background of double carbon and double control, the dual control of energy consumption in steel mills and petrochemical plants has become a historical proposition. Although the traditional refractory brick is relatively cheap, the energy-saving effect is not good, so in some fields, ceramic fiber is currently accelerating the replacement of traditional refractory materials, such as petrochemical, nonferrous metals, power and other fields. At the same time, from a long-term perspective, the life cycle of ceramic fibers is longer, so the comprehensive cost is actually not high. In 2020, the national refractory output was 24.7799 million tons, an increase of 1.94% year-on-year. Among them, the dense and shaped refractory products were 13.7094 million tons, an increase of 2.20% year-on-year; the thermal insulation refractory products were 622,100 tons, an increase of 5.61%; and the amorphous refractory products were 10.4485 million tons, an increase of 1.39%. At present, the domestic ceramic fiber market capacity is less than 10 billion, accounting for less than 5% of the overall refractory market, and the future replacement space is very broad.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

If you look at the penetration rate, in 2020, the national refractory product output is 24.78 million tons, the ceramic fiber output is 620,000 tons, and the domestic ceramic fiber products account for less than 3% of the entire refractory material, and the future penetration rate has a broad space for improvement.

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High-end refractory: quality competition, leading technology and quality advantages are outstanding

The boom in the new kiln market remains sustainable

As mentioned above, ceramic fibers are widely used in the field of energy saving in industrial kilns. Since 2017, driven by policies, the domestic petrochemical industry has ushered in a peak period of construction, especially private refining and chemical enterprises, which in turn has driven the boom in the kiln equipment manufacturing industry chain.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

In 2020, a total of 6.99 million tons of new ethylene production capacity was added worldwide, with a total production capacity of 197 million tons, of which China added 3 sets of ethylene plants with a total of 4.5 million tons of new production capacity, accounting for 64% of the new global production capacity. Specifically from the perspective of new projects, in 2020, large-scale projects such as Wanhua Chemical, Baolai Petrochemical, Sinochem Quanzhou, and Zhongke Refining and Chemical will be put into operation. The project is mainly distributed in Fujian, Liaoning, Shandong and other coastal cities.

During the "14th Five-Year Plan" period, China's cumulative new ethylene production capacity is expected to reach 38.32 million tons, and it is expected that by 2025, China's ethylene production capacity will reach 73.5 million tons. With a number of expansion and new construction projects such as Zhejiang Petrochemical (Phase II), Satellite Petrochemical and Shenghong Petrochemical put into operation, 2021 is expected to become the year with the largest production capacity in China's ethylene history. Therefore, we believe that the petrochemical industry will still be in the peak stage of project construction in the next 2-3 years, and the demand for ceramic fiber materials driven by it will still be in the upward channel of prosperity.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

In the ethylene unit, the comprehensive energy consumption of the cracking furnace accounts for about 50% to 60% of the comprehensive energy consumption of the ethylene unit; and the investment of the cracking furnace According to the different cracking raw materials, it accounts for about 1/4 to 1/3 of the investment of the entire ethylene unit, which is undoubtedly the leader of the entire ethylene unit.

At the same time, ceramic fibers are also used in the steel field. The steel market is mainly divided into steelmaking and rolling systems, Luyang energy-saving main product ceramic fiber products are lightweight refractory fiber materials, mainly for the steel industry rolling system promotion and application.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

Inspection and maintenance market relay, double carbon to accelerate the upgrade and replacement

Petrochemical transformation market relay, providing a new growth point for ceramic fibers. The cracking furnace pipe is an important part of the ethylene cracking furnace, and the cracking furnace pipe in an ethylene cracking furnace with a capacity of 100,000 tons is generally about 60 tons. In the next 3-5 years, the domestic ethylene production capacity under construction and new construction is about 30 million tons, in addition, according to the operating cycle of ethylene production equipment, every 5-6 years or so need to be overhauled, so there is a demand for spare parts for more than 4 million tons of stock ethylene equipment every year. Based on this, we believe that the future transformation market demand in the field of stone chemistry will also usher in an outbreak, which will bring new growth points to the market demand for ceramic fibers. As far as Lu Yang is concerned, he also has a relatively rich experience in the transformation of furnaces in the petrochemical industry:

Case: In 2012, the BA104/105 cracking furnace of the ethylene unit of The Tianjin Branch of China Petroleum and Chemical Corporation was confirmed as a pilot transformation of the model furnace. In the choice of lining materials, the company boldly reformed ceramic porcelain fiber large modules, nano microporous heat insulation boards, alumina fiber blankets and other products, effectively solved the problem of over-temperature of the cracking furnace, and achieved the purpose of reducing the external wall temperature and reducing heat dissipation loss. The outer wall temperature of the cracking furnace has been reduced from 87 °C to below 70 °C, which meets the requirements of the transformation and effectively reduces the heat dissipation loss of the cracking furnace. (Source: Future Think Tank)

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

Moreover, as far as the company is concerned, the company has also launched a more high-end microporous nano thermal insulation board as the lining material of the cracking furnace, which has been used in the Qilu Petrochemical Olefin Plant to meet the requirements of the external wall of the cracking furnace with a temperature below 70 °C. The selection of nanomaterial thickness is directly related to the outer wall temperature of the lining, the cracking furnace should apply 20mm microporous nano thermal insulation material, which can reduce the outer wall temperature by 20 ~ 30 ° C compared with the cracking furnace without the use of nano insulation plate, and the application of 50mm microporous nano insulation plate can reduce the outer wall temperature by 40 ~ 50 °C.

In the field of electrolytic aluminum, ceramic fibers also have an alternative market. The traditional insulation structure of the electrolytic aluminum tank starts from the bottom of the groove: calcium silicate plate - lightweight insulation brick - alumina layer - refractory brick - cathode, in recent years, anti-seepage material has also been widely used in the furnace to replace the refractory brick, in order to prevent the electrolyte, aluminum molten into the cathode carbon block under the role. At present, ceramic fibers have been popularized and used. Electrolyzer backing heat insulation board (ceramic fiberboard), is a ceramic fiber as the main material, adding inorganic filler, inorganic binder, a small amount of organic binder, through vacuum suction filtering, long mesh molding, drying and other processes processing of high temperature insulation fiber board. Ceramic fiber size is regular, low thermal conductivity, high compressive strength, good thermal insulation performance.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

In the future, we believe that the transformation of industrial kilns is not limited to petrochemical and electrolytic aluminum and other fields, steel mills and other industrial kilns are also expected to usher in the demand for transformation, ceramic fiber penetration in this market is expected to accelerate.

The competition between quality and service, the leader is better

The company has extensive supply experience in the petrochemical field. For more than 30 years, whether it is an ethylene cracking furnace, a reform furnace, a normal pressure reduction furnace, a continuous reforming furnace, a delayed coking furnace, whether it is a cylindrical furnace or a box furnace type structure, the company has provided a complete set of safe and reasonable refractory linings. The company's design team has more than 50,000 sets of furnace rich professional design experience. 1. The 20 million tons of refining and chemical integration project of Hengli Petrochemical participated in by the company is currently a large-scale petrochemical project with the fastest construction speed and the shortest cycle in China. The company undertakes the application scheme optimization design, production, manufacturing, transportation and construction of 37 sets of refining industrial furnaces and 6 ethylene cracking furnaces such as atmospheric decompression, kerosene hydrogenation, diesel hydrocracking, wax oil hydrocracking device and lubricating oil heterogeneous dewaxing device, boiling bed residue oil hydrocracking device, disproportionation device, PX installation, c3/c4 dehydrogenation device, etc., and adopts a large number of new products and new structures such as Baker nanoplates and Weidun integral modules, and the energy saving effect is obvious. 2. Zhejiang Petrochemical's 40 million tons of refining and chemical integration project is currently the world's largest petrochemical project under construction. Luyang Energy Saving participated in the construction of more than 30 sets of oil refining units and 9 ethylene units, as well as the supply of insulation materials for pipeline equipment throughout the plant. 3. Luyang Energy Conservation also participated in the construction of large-scale projects such as Lianyungang Petrochemical's 2.5 million tons of ethane to ethylene project, Gulei 1 million tons of ethylene project, Wanhua 1 million tons of ethylene, Baolai light hydrocarbon comprehensive utilization project and so on.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

The company's high-end products are more competitive. In 2018, the company's soluble fiberboard new production line 4, the annual new production capacity of 6,000 tons; Weidun module new production line 4, the annual new production capacity of 10,000 tons (in fact, in 2016, the company's Wei shield module products gradually increased, the annual signing volume of the year was more than 1,000 tons). Weidun module is the company's high-performance products, used in the petrochemical field refractory market, representing the company's more advanced process production technology.

In addition, in order to actively respond to national policies, the company laid out early, actively took action, vigorously carried out energy conservation and emission reduction, advocated green development, and actively participated in the drafting of the national mandatory standard "Aluminum silicate Fiber and Its Products Per Unit Product Energy Consumption Limit" and building materials industry standard "Insulation Materials Industry Green Factory Evaluation Requirements", led by standards, to promote the company's healthy and high-quality development.

Low-end insulation: The cost advantage of the faucet is significant

Under the dual control of energy consumption, small enterprises accelerate the clearance

According to the statistics of China Energy-saving Thermal Insulation Materials Association, there are currently more than 230 domestic ceramic fiber production lines, with a production capacity of about 1 million tons, mainly concentrated in Shandong, Hebei, Inner Mongolia, Henan and other regions. The design capacity of the advanced production line is 10,000 tons; while most of the production lines in the industry are only 2,000-5,000 tons, their scale is small, the single-day production capacity is low, the energy consumption is high, and the structural upgrade is urgently needed. The production of ceramic fiber is a large consumer of electricity, in the context of dual control of energy consumption, the production of some small enterprises is seriously limited, and the market share and market pricing power of large enterprises have been significantly increased. In addition, thanks to the increase in petrochemical investment, the demand for solar thermal power generation and waste gas treatment has increased, and the demand for high-end ceramic fibers has increased significantly; due to the obvious withdrawal of low-end small-yield ceramic fibers under environmental pressure, the overall development quality of the industry has been improved.

From the perspective of electricity, the cost of electricity accounts for between 20% and 30%. The production of one ton of ceramic fiber is expected to consume about 3000 degrees (the company's data shows that the company's electricity consumption per ton of ceramic fiber in 2008 was 3352 degrees, and it is expected that in recent years, with the improvement of technical transformation and process technology, it has been significantly reduced). Affected by the dual control of energy and environmental protection policies, the production capacity of peers in some areas of Shandong has been affected by the policy, and the production capacity of some enterprises cannot be started normally and production has stopped; the production capacity of some enterprises is transferring to Inner Mongolia and other areas. Compared with the same industry in China, the company has obvious advantages in production technology, equipment, energy consumption control, etc., and under the same conditions as energy prices, raw material prices, and external policies, the company has a relatively obvious competitive advantage in terms of comprehensive costs.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

The cost advantage of leading enterprises continues to enlarge

1. The process improvement brought by Chine is more significant. Since 2015, when Chinel United Fiber entered the company, the company has been optimized from multiple levels such as production and sales, reflecting a more significant synergy effect: 1), from the perspective of production efficiency, the introduction of advanced technology has improved the production capacity of ceramic fiber production lines, and the average single-line production capacity can be increased by 20%. 2), the quality of products has been further improved, customer satisfaction has improved. 3), the cooperation between the two sides in the application technology and market will promote the expansion of the company's technology and market space. 4), the redividing of the sales area has optimized the regional competition order.

2. The company actively carries out technical and technological improvement to achieve production expansion and cost reduction. In recent years, the company has given full play to the advantages in production technology, equipment technology and technical team building, through the form of equipment technology transformation and process optimization, in the case of no large increase in fixed asset investment, the equipment production capacity of the company's main products has increased by more than 60% compared with 2016, and the company's operation quality has been continuously improved. Since the third quarter of last year, the company's main product orders are sufficient, and this year the company's equipment production capacity through technological transformation is expected to increase by 10% (in 2021H1, the company's production capacity has been expanded by 30,000 tons through technological transformation and other forms). In addition, we only look at the company's cost structure in the past 2 years (2020 compared with 2018), the cost of fuel and power per ton of ceramic fiber has decreased by 16%, and the cost of labor per ton has decreased by 6%. In addition, if the full caliber (ceramic fiber + rock wool) is calculated, the company's fuel and power costs in 2020 will drop by 39% compared with 2011, and the labor cost per ton will drop by 23% (in the context of the overall labor cost increase, it is not easy).

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

At present, the company's manufacturing equipment is world-class, with an annual output of 10,000 tons of ceramic fiber blankets, an annual output of 10,000 tons of fiberboard, an annual output of 40,000 tons of rock wool and other continuous production lines, equipment automation level is high, ceramic fiber blanket production line to achieve the whole process from feeding to packaging automation operation, basalt fiber electric furnace production equipment is at the international leading level.

The raw material is gangue, the overall price fluctuation is limited upstream, and large enterprises have the ability to transfer costs. The core raw material of ceramic fiber is gangue, which accounts for about 50% of the production cost. Gangue is a solid waste discharged during the coal mining process and coal washing process, is a kind of black gray rock with lower carbon content and harder than coal in the coal formation process, the main components are Al2O3, SiO2, according to the classification including the tunnel boring process of the tunnel gangue, mining process from the top plate, the bottom plate and the mezzanine extracted from the coal washing process and the washing gangue selected during the coal washing process, the general excavation gangue accounts for about 10% of the raw coal production, and the coal-dressing gangue accounts for 12% to 18% of the selected raw coal. Gangue is disposed of and occupies a large area of land. Sulphide escapes or leaching from gangue can contaminate the atmosphere, farmland and water bodies. Gangue Mountains can also spontaneously combust and cause fires, or collapse during the rainy season, silting up rivers and causing disasters. According to incomplete statistics, the total amount of accumulated gangue in China currently exceeds 6 billion t, of which there are more than 1900 large-scale gangue mountains, and it is still increasing at a rate of 150 million t to 200 million t per year. At present, China has also made some progress in the comprehensive utilization of coal gangue, and the downstream can be used as brick making, cement making, paving, industrial recycling, etc., but the overall utilization ratio is not high. From the market point of view, the coal gangue market as a whole is in the buyer's market, the supply exceeds demand, in the context of the overall raw material price increase, the price of coal gangue has also risen, but the long-term surplus pattern determines that the price will not rise particularly sharply in theory; as far as ceramic fiber is concerned, large enterprises have a higher market share and also have a strong price transmission to the downstream.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

Comparison at home and abroad: There is still room for the penetration rate of domestic refractory ceramic fibers

Market space: the global market is 2 billion US dollars, and China's output accounts for 32% of the world

In 2020, the total global output of ceramic fibers was 1.94 million tons, with a total market space of 2 billion US dollars; the domestic ceramic fiber output was 630,000 tons, and the market space was 4 billion yuan. From the perspective of proportion, China's ceramic fiber production accounts for 32% of the world.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

A brief analysis of the world's major competitors

The world's major ceramic fiber manufacturers are Ibiden, Isolite Insulating Products, Luyang Energy-Saving Materials, Morgan Thermal Ceramics, Unifrax, etc., and the world's top five manufacturers together occupy about 30% of the market share. North America is the world's largest market, with a market share of about 40%, followed by China and Europe, which together account for nearly 50 percent. A brief analysis of the major overseas leading enterprises is as follows:

1. Morgan Advanced Materials

Morgan Advanced Materials was founded in 1856 and is headquartered in Windsor, England. The company provides products and services to more than 30 countries in North America, Europe, Asia Pacific, the Central East and Africa, and Central and South America. The company has offices in China, Europe, India, the United States, South Korea, the United Kingdom, Japan and other places. The company operates approximately 85 manufacturing plants worldwide and operates in three subsidiaries, including MorganIte Thermal Ceramics Crucible, Morgan Technical Ceramics and NP Aerospace Co., Ltd. Its business consists of a thermal products segment and a carbon and technical ceramics segment. The Thermal Products division manufactures advanced ceramic materials, products and systems for heat insulation at high temperatures. In 2020, the revenue of its hot products division was 3.4 billion yuan, which was a certain decline from previous years. In terms of regions, in 2020, its sales revenue in Chinese mainland was 860 million yuan, accounting for 11%. (Source: Future Think Tank)

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

2、RHI Magnesita

Before 2016, Austria's Magnesium Group (RHI) and Brazil's Magnesita were the world's two giants in the refractory industry, and with the intensification of market-based competition, the two companies merged in 2016 to become the global leader in the refractory industry.

RHI Magnesita will generate 17.8 billion yuan in revenue in 2020, of which the steel industry accounts for 70% of revenue and other industrial kiln industries account for 30%. In terms of regions, mainly the United States and Brazil, China's revenue accounted for 7% of its revenue, and 1.3 billion yuan in 2020.

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Leader in high-temperature resistant materials

The company is currently the largest ceramic fiber manufacturer in Asia and ranks among the top 3 in the world ceramic fiber industry. The predecessor of the company, Yiyuan County Refractory Fiber Factory, was born in Yimeng Old District in 1984 and successfully listed in 2006. In May 2015, the international refractory fiber leader Chinai United Fiber acquired 28% of the company's shares, becoming the largest shareholder, the company's chairman Lu Chengbin held about 14% of the shares, is the second largest shareholder, Yiyuan County state-owned assets (Nanma Assets) held 4%.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

As of 2021H1, the company has an annual output of 390,000 tons of ceramic fiber products production capacity, with Shandong, Inner Mongolia, Xinjiang, Guizhou four major ceramic fiber production bases, products covering the country, accounting for about 40% of the national sales; with an annual output of 180,000 tons of basalt fiber (rock wool) products production capacity, in the building fire insulation market share continues to increase.

At the same time, since August 2020, the company's ceramic fiber cotton blanket production line is in full production, in order to meet the needs of the company's market development, expand the company's ceramic fiber cotton blanket product market share, the company is currently in Luyang, Inner Mongolia to invest in the construction of ceramic fiber cotton blanket production line, the future production will add new impetus to the company's scale growth.

The "13th Five-Year Plan" that took off under the refining and refining boom, and the "14th Five-Year Plan" that extended under the transformation of the kiln

Revenue increased from 1.13 billion yuan in 2015 to 2.33 billion yuan in 2020, and the performance increased from 0.6 billion yuan in 2016 to 370 million yuan in 2020, with a compound growth rate of more than 50%.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

By product, ceramic fiber is the company's core product, whether it is revenue share or gross profit margin. With a 2020 ceramic fiber gross margin of 39.8% and rock wool of 15.5%, we expect the company's reported profit to come entirely from the ceramic fiber business.

At the same time, the company is actively developing new strategic shifts to add strength to the healthy growth of revenue. 1. In 2020, the company vigorously promoted the sales transformation work based on products + comprehensive services, conducted technical exchanges and design recommendations with more than 100 industry main design institutes throughout the year, implemented 22 key application technology promotion projects, and the application technology promotion results increased by 38% compared with 2019; actively promoted the sales model of products + comprehensive services, and completed more than 30 product + comprehensive service projects throughout the year, providing strong support for the growth of sales revenue and forming typical performance cases. It laid the foundation for subsequent replication and promotion. 2. In 2020, we will further optimize and improve the management of payment, strictly control sales without credit sales, and clarify the goal of not selling on credit through the credit management system, and effectively control the work of not selling on credit, and develop new customers without credit sales in 2020.

Multi-business layout, and actively cultivate new growth points

In the medium term, in addition to the traditional industrial kiln field, the company is also actively developing new products in new areas, the proportion of R & D expenses in recent years has continued to increase, and the multi-point blossoming of new fields has brought new expansion points to the company's long-term growth. In terms of the company's sub-sectors, in 2020, the sales of the petrochemical industry accounted for about 30%, the metallurgical nonferrous metals accounted for about 15%, and the transportation accounted for about 5%. Among them, the sales revenue of the shipbuilding industry accounts for about 2%; the revenue of home appliances accounts for about 1%.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

1, ships: the company for the shipbuilding industry to provide more safe and effective fire protection system and lightweight and environmentally friendly refractory insulation materials. The company's marine series products, has passed CCS, DNV · GL, EC, ABS, LR, BV, NK, KR and other classification society certification, widely used in marine engineering, ships, river ships, has served passenger roll-on ships, oil drilling platforms, FPSO, container ships, deep-sea pipe ships, chemical tankers, bulk carriers and other types of ships, can provide safe and effective fire protection for ships at sea.

2, rail transit: in view of the rail transit industry cold, heat insulation, fire protection, sound absorption and other special needs, the company specially planned the Chaoyang series of special products, including Chaoyang insulation felt, Chaoyang nanoboard, Chaoyang insulation paper, Chaoyang fire blanket and other new inorganic environmental protection materials, the products have been highly recognized by CRRC Sifang Locomotive, Zhuzhou Locomotive, Changchun Bus and other OEMs. The company's high-performance products can meet the needs of various demanding standards, for rail locomotives, ships to provide a better solution to solve the heat, sound absorption, noise reduction, brakes, fire insulation protection system of heat, sound, friction and safety.

3, environmental protection: 1), RTO (regenerative thermal incinerator), DFTO/VAR (direct combustion incinerator), as one of the important treatment technology equipment for the treatment of VOCs (volatile organic compounds) of the national air pollution prevention and control, the company with more than 30 years of rich experience in refractory and thermal insulation applications in the kiln lining, specially created a series of special products, aiming to provide more excellent energy saving, heat preservation, heat insulation solutions for the environmental protection industry kiln. In recent years, the company has continuously obtained industry benchmarking projects such as Zhejiang Stone Chemical Project and Yisheng Project (7 sets of 9 tower furnaces) in the petrochemical industry, Tesla project in the automotive industry, and Guangzhou Evergrande Project in the field. 2) In order to give reliable solutions for industrial dust treatment, the company introduced the American HGF patented production technology and created a new generation of high-end filter media for flue gas treatment - PUREFRAX® high-temperature fiber dust removal filter tube. The product can maintain long-term, efficient and stable emissions under high temperature conditions within 800 °C, achieve ultra-net discharge of particulate matter of less than 5mg/Nm3, and can withstand acute cold and hot environments, and correct use can ensure a long life of 5-8 years. Products have been well used in the glass industry, biological power generation industry, non-ferrous metal industry, waste incineration industry, metallurgical industry and other industries.

Luyang energy-saving special report 1, the leader of industrial kiln lining energy-saving materials, double-carbon furnace lining material upgrades, ceramic fiber target market expansion 2, quality demand improvement &amp; cost curve upwards, ceramic fiber concentration accelerated 3, from take-off to re-departure, the second growth curve of the hidden champion

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Featured report source: [Future Think Tank] "Link".

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