The planning manager of Junze Technology received many shouts and questions from the soul:
"Why don't the activities I do have any appeal?" 、
"Why can't my family give away all the gifts?" 、
"The gifts I ordered were originally to solve the inventory, and finally the gifts were pressed"...
Xiao Jun found that many questions were nothing more than asking why there was no attraction in doing activities now?
In fact, you have to find the source of the problem first, and everything is afraid to trace back to the root of the problem.
In fact, you trace the problem back to the root cause and your problem is easily solved.
So what is the root of this problem?
The root of the problem is really: Why do you do activities?
It's simpler to go back in the back, what is the essence of doing activities?
That will definitely go back to, in order to increase turnover, clear inventory.
Many people have stagnated here, in fact, we should continue to trace:
Why can't your turnover increase? Why do you have inventory?
It's actually quite simple, for example:
It turned out I wanted to buy a watch, my choice is relatively small,
Can only be purchased in shopping malls or designated stores in my city,
But now the phenomenon of stringing goods is becoming more and more chaotic, and there are more and more channels, including online you can buy in any city,
Even beyond the dealership.
With more and more channels, your customers will be diverted.
Now all merchants are fighting price wars and vicious competition.
For example, have you been swept up by a piece of news recently?
Pinduoduo subsidizes the purchase of Tesla. The price is discounted by 20,000.
The five lucky ones grabbed it, but Tesla didn't recognize it when they went to pick up the car.
Many melon-eating masses are criticizing Tesla on the Internet: when you come to China, you must follow the Chinese play, don't pay the bills.
In fact, you first calm down and analyze Tesla's business model,
What is the model of other brand car 4S stores?
4S stores are franchised or directly operated, so you will find that the price of each 4S store is different.
The same brand is still doing price wars, why? For the sake of passenger traffic.
The price of each store is different, resulting in the same brand whose store is cheap to go to whoever is.
But Tesla is going all the way to a price business model, so you go to any Tesla to buy a car at the same price.
There are price reductions all together with price reductions.
So people explained that the five people, the preferential 100,000 yuan is Pinduoduo to pay ah, but really down all the same car to reduce the price.
How dare you compromise so easily?
Through such a small story, I actually want to tell everyone that your family's business is cold because many of the same industry is fighting a price war with you, and they are doing gift promotions.
There is no attraction.
In fact, it can be imagined that it is because the gifts you send are not attractive, and the data analysis mastered by the planning team of Junze Technology.
Gifts sent by every industry are extremely homogenized.
Because there are lessons from the past, people like to follow the old path of the predecessors.
In fact, people are tired of watching these activities.
Now is an era of information explosion, everyone can see more than a thousand messages every day together, vibrato ah ~ Weibo ah ~ circle of friends ah ~ ...
It's the hardest thing to catch the eye in this day and age, and the problem you have to solve is to grab people's increasingly fragmented, scarce attention.
The 5G era is coming, information is exploding, and attention is more precious than gold.
So how to pull the attraction of customers is the key, Junze Technology is to help merchants to do activities by helping merchants improve their attractiveness and attract customer attention.
Shandong Junze Electronic Technology Co., Ltd. is committed to serving merchants.