【Ebang Original】Intercepting peers? Pinduoduo added a new "order grabbing artifact"; Countdown to 2 days! Kuaishou audio live streaming will be offline; Resumption of delivery, goods returned to normal; Bawang Chaji enters Hong Kong.
Big company, big event
Alibaba
1 Tmall announced the "Interpretation of Tmall's Rules for Inducing Third Parties" to strengthen the control of merchants' "external drainage"
Tmall released the "Interpretation of Tmall's Rules for Inducing Third Parties", which clarified the definition of "inducing third parties". According to examples, it is illegal to guide consumers to add WeChat or phone contact within Tmall, guide them to Xiaohongshu, and carry third-party platform information through physical packages.
According to the interpretation, "inducing a third party" refers to publishing or pushing third-party goods or information that is likely to lead to transaction risks in scenarios such as store pages, product pages, promotion pages, Want Want, live broadcasts, physical packages, etc., such as publishing the names, logos, QR codes, hyperlinks, contact accounts and other information of third-party websites or clients such as social networks, shopping guides, group purchases, promotions, and shopping platforms; or induce consumers to jump to third-party websites or clients through other means (e.g., inducing consumers to provide third-party contact information such as phone calls and WeChat, or through phone calls, text messages, etc.); It may cause harassment of consumers, affect the security of consumer transactions and other behaviors that harm the legitimate rights and interests of consumers.
It is reported that Tmall has issued the "Rules and Implementation Rules for Inducing Third Parties" as early as 2021, and this rule change mainly involves several aspects:
· The specific scenarios of violations have been refined, such as inducing consumers to provide third-party contact information such as phone calls and WeChat, and inducing third-party websites or clients through telephone, offline packages, etc.;
· The different levels of non-compliance are clarified;
· The penalty method for violation has been adjusted, and the payment of liquidated damages has been added on the basis of the original penalty method.
2 Taobao web version opens a new entrance for DingTalk scan code login, and in the future, it can directly access the merchant's private domain group
On June 26, at the DingTalk 2024 Ecological Conference, the person in charge of the Taobao website business department did not disclose that Taobao has opened the DingTalk entrance, and users can use the DingTalk account to scan the code to log in to the Taobao web version. After logging in through DingTalk, the "Enter DingTalk Fan Group" entrance has also been added to some product detail pages on the Taobao web version, and merchants can establish their own private domain groups through the Taobao portal. At present, the "One-click Nail Group" function is in the testing stage, and it is expected that more merchants will gradually open up the number of experience registration places from July.
3 1688 Extension of Wow Customized Service Fee Discount Period
1688 issued an update to the "Wow Customized Technical Service Fee Collection Instructions", which was originally planned to end the 6% discount on the fixed commission model of Wow Custom from June 30, 2024. However, considering that more and more merchants have obtained online light customization business opportunities and business by joining Wow Customization, and at the same time, in order to repay the trust and support of merchants, we will extend the discount period of Wow Custom Service Fee and continue to implement the standard of "Wow Custom Technical Service Fee Charging Instructions" during the service fee discount period, so as to better help merchants reduce operating costs and enhance the experience of participating in Wow Customization. The end time of the discount period of the customized service fee is subject to the subsequent platform notice.
4 Xianyu launched the new function of "Xianyu resume".
A few days ago, a new entrance to "engage in side hustles" was launched at the bottom of the home page of Xianyu APP, and after clicking to enter, users can create their own graphic or video resumes. In the categories that come with resume editing, there are a variety of side job classification labels such as skills training, errand agency, consulting and planning, etc., which users can check independently when publishing.
It is reported that the trading of skilled commodities has always been a feature of Xianyu, and public data shows that in 2023, young people will earn an average of 2,723.5 yuan in Xianyu with their skills and creativity. At this time, the launch of the Xianyu resume function provides convenience for the realization of user skills in a productized way.
quick worker
1 Kuaishou audio live streaming will be offline on July 1
Kuaishou E-commerce announced that the "live broadcast selling" capability in the voice (audio) live broadcast "making money" module will be offline on July 1, 2024. After going offline, only the commercial promotion function may be retained in the "Earn Money" module of the voice live broadcast. It is reported that unmanned live broadcast and AIGC have been widely used in this module. However, Kuaishou's revised Implementation Rules for [Publishing Low-Quality Content] (Talents)" on May 9, 2024 have introduced stricter rules and controls on these two ways of bringing goods.
2 Kuaishou e-commerce 618: small and medium-sized merchants created 16 tens of millions of explosive products and 679 million single products
Kuaishou e-commerce small and medium-sized merchants continued to break the peak after the release of 618: During the event period from May 20 to June 20, the number of new small and medium-sized merchants increased by 43% year-on-year, of which the average operating income per store increased by 35% year-on-year; New merchants and small and medium-sized merchants have brought richer new categories to the platform, and the number of product types has increased by 40% year-on-year.
During the promotion period, small and medium-sized merchants created 16 tens of millions of explosive products and 679 million single products, which ultimately brought 20% growth in GMV and order numbers across cycles for small and medium-sized merchants. In 2024, Kuaishou will help merchants expand their business through a new business launch plan of more than 100 billion yuan, a comprehensive global merchant incentive strategy, a billion low-cost commodity subsidies, and 50 million business increment incentives.
3 Kuaishou e-commerce launched a new business incentive plan to support 100 billion traffic throughout the year
Kuaishou e-commerce launched a high-quality new business growth incentive plan - "New Business Sailing Plan", and took out 100 billion traffic throughout the year to help new business with traffic strategy from entry to growth, with specific rights and interests including high-quality traffic support, data tool empowerment and multi-field boost, complete the corresponding task within 90 days of the first broadcast, and share 300 million traffic per day, with a maximum of one million traffic in a single day.
Tencent
1 WeChat Channels tightens public offering live broadcast and requires applying for qualifications in advance
A number of public offering institutions have reported that the live broadcast of WeChat video accounts has been tightened, and if there are no relevant qualifications, there is a risk of being closed. "The supplier of the live broadcast reminded us that in view of the stricter live broadcast review of WeChat Channels, it is best to apply for financial live broadcast qualifications in advance." A staff member of a public offering institution in South China said, "However, the application process is not cumbersome, and the waiting time is not long, and the application is basically half a day." (CSI Taurus)
Meituan
1 Meituan launched instant retail cold chain delivery of medicines
On June 24, it was reported that Meituan Buyyao launched instant retail cold chain distribution of drugs. At present, the service covers seven pharmacies in Chengdu, and the distribution range has been expanded from the conventional 3 kilometers to 10 kilometers, achieving full coverage of the main urban area of Chengdu. "From helping users 'find medicines in the city' to launching professional cold chain distribution services, we have always paid attention to the special drug needs of platform users. The person in charge of Meituan said that in the future, the service will be promoted and implemented in other cities.
Pinduoduo
1 Pinduoduo added a new "order grabbing artifact": merchants can intercept peers from multiple scenarios such as order search after use
A few days ago, Pinduoduo launched the "Order Grabbing Artifact" tool, which will be opened to all merchants one after another. According to Ebang, when merchants use the "order grabbing artifact", they can push the products of the store to consumers who have recently consulted, collected, and browsed the same products of the same peers, and comprehensively seize the traffic of peers in 10 major scenarios such as consumers looking at the pictures of peer products, visiting the details page of peer products, and buying peer goods without paying.
At the same time, when the merchant uses the "order grabbing artifact" to copy and generate a new link product, the new product only needs to reduce the price a little bit to get multiple times the traffic, thereby increasing sales, and the new product does not affect the sales of the original product.
In addition, Ebang exclusively learned that when consumers and other peer merchants are chatting with other merchants, when merchants grab the same order, the platform will provide additional platform subsidies for the order-grabbing goods to achieve lower prices, of which the cost is borne by the platform; Merchants can use the "order grabbing artifact" to copy the generated new link products, and they can also directly enter the homepage recommendation pool, so as to skip the cold start and quickly get traffic. At present, the 10 major resource slots of the tool are also being opened one after another, and merchants are on a first-come, first-served basis, and the products that are given priority registration will receive higher weight after the subsequent resource slots are fully opened.
Little Red Book
1 In order to continue the growth momentum of 618 store broadcasts, Xiaohongshu announced the mechanism of daily store broadcast qualifying
Xiaohongshu announced the launch of the daily storecast qualifying mechanism for merchants, namely the storecast GMV climbing challenge, and merchants who complete the designated GMV tasks can receive traffic coupon incentives. It is understood that merchants with a GMV greater than or equal to 5,000 yuan can participate in this activity and register. From June 20th to July 20th, eligible merchants can register for the event through the entrance of Qianfan APP/PC - Marketing - Inventory - Store Marketing Campaign Registration.
According to the information officially released by Xiaohongshu, the purpose of the daily store broadcast qualifying event launched by the platform is to help merchants continue to rely on store broadcast sprints and accelerate traffic conversion in their daily operations after 618. A few days ago, Xiaohongshu released data during the 618 period, showing that as of 23:59 on June 18, 2024, the number of live broadcast orders on Xiaohongshu reached 5.4 times that of the same period last year, and the GMV of store broadcast was 5 times that of the same period last year.
Station B
1 Station B lays out high-quality micro-short dramas and plans to launch nearly 20 works
On June 25, at the micro-short drama conference of the Shanghai TV Festival, Bilibili (hereinafter referred to as "Bilibili") released the content planning and support plan in the field of high-quality micro-short dramas. This year, Station B plans to launch nearly 20 high-quality high-quality micro-short dramas, covering social, cultural, campus, suspense, comedy, cultural tourism, history, realism and other content themes.
Talking about the reason for the layout of high-quality micro-short dramas on Station B, Hu Hong, general manager of the Entertainment Content Center of Station B, said, "From the current market environment and user portraits, we can find that users have a strong demand for high-quality and retaining high-quality micro-short dramas. We hope that those high-quality micro-short drama content with diverse voices and innovation can find the most suitable soil for them here. (Sina Technology)
2 Chen Rui, CEO of Bilibili: The platform's AI content consumers have exceeded 80 million
At the live broadcast of the 15th anniversary held by Station B, Chen Rui, Chairman and CEO of Station B, delivered a speech with the theme of "Growing with You". He said that in the first quarter of this year, the average daily active users of station B reached 102 million, and the average monthly active users have reached 341 million, a record high. The average daily usage time also reached 105 minutes. In addition, Chen Rui said that Station B has not only become a paradise for young people's interests and hobbies, but also a gathering place for young people's life and consumption.
For example, new energy vehicles, which have attracted much attention recently, station B is its core discussion field. In the first quarter, an average of more than 70 million users per month studied cars on station B, and the daily video playback in the automobile area exceeded 80 million, with a year-on-year increase of 218% in the number of submissions, and a year-on-year increase of 71% in the video playback of new energy vehicles.
At the same time, Bilibili is also the Internet platform with the strongest AI mind. In 2023, the average daily playback volume of AI-related content on station B will increase by more than 80% year-on-year. Every month, more than 80 million users watch AI on Bilibili, and six of them become post-00s. China's highest-quality AI popular science content, as well as the users who are most interested in AI, are all on Bilibili.
Cross-border e-commerce
1 TikTok Shop's new rules for cross-border stores: Delayed fulfillment rates of 10% will restrict orders
TikTok Shop cross-border store released a new order limit policy to regulate the order of the platform and protect the rights and interests of consumers. If the seller's store has a 10% late fulfillment rate, they will be restricted from accepting new orders until the late fulfillment rate is reduced to less than 4% within seven days. This measure is dynamically adjusted based on the store's highest average daily order volume and late fulfillment rate in the past 28 days. This policy is designed to improve transaction efficiency, warn problem stores, and provide a path to recovery for sellers who are actively improving. (Overseas Network)
2 News that TikTok Shop will soon open its Spanish station
TikTok Shop will officially open its Spanish market on July 1. At that time, TikTok Shop will provide sellers with two models: self-operated local store + full hosting, fully integrating e-commerce business into its Spanish social media network with a huge user base.
Spain's e-commerce market has huge potential, and is expected to reach US$35.5 billion in 2024, with a CAGR of 9.72% in the next five years, and will reach US$56.46 billion by 2029, making it one of the fastest-growing countries in Europe. TikTok Shop's expansion into Europe and other markets around the world is expected to bring new growth opportunities for cross-border sellers.
3 Amazon may launch a "low-cost store" program
The news of Amazon's upcoming "low-cost store" project has spread far and wide in the industry. An informed seller said that judging from the limited information disclosed by the official at present, it is similar to the "full custody" model prevailing in the current industry, focusing on white label, low price, and cross-border small package direct delivery.
It is reported that the Amazon low-price store project adopts an invitation-based investment promotion method, and is expected to issue invitations to qualified sellers in the next 2-3 months. Sellers participating in the project only need to be responsible for sending the goods to Amazon's domestic warehouse, and then the warehouse will directly send small packages to overseas consumers, which is expected to be delivered in 9~11 days. This is the same as the full custody model implemented by several other platforms, that is, the seller himself does not involve cross-border logistics, but leaves it all to the platform to complete.
On the front end, the homepage of the Amazon website will set up an entrance to the "low-cost store", and the browsing interface and presentation are quite different from the product pages of the main site. At the same time, low-priced stores have independent search result displays, and existing FBA products will not appear in the search results of low-priced stores, which will provide a more favorable competitive environment for low-priced store sellers.
Something you might be concerned about
1. The goods said that the Langfang warehouse had resumed and the goods had returned to normal
On June 26, some media broke the news that the warehouse in Langfang was suddenly closed, and the delivery time of some sellers' goods may be delayed. The cause of the incident was that on the payday of the 25th of this month, the wages of more than 300 third-party labor dispatch employees did not arrive as scheduled, which caused a temporary suspension of the warehouse and some goods shipped from Langfang were forced to be taken off the shelves.
At 10 o'clock in the evening of the 26th, Dewu released a message through Sina Weibo, saying that the service of Langfang warehouse has been restored, 100% of the goods of merchants in the warehouse are receiving and receiving normally, and the timeliness of goods out of the warehouse is the same as before. According to the information posted by users and merchants on Sina Weibo and other social media, the shutdown lasted only half a day, and the previously removed products were put on sale one after another on the evening of the 26th.
According to the announcement issued by Dewu, Langfang Cloud Warehouse is undertaken by a third-party warehousing service human resource service provider to undertake daily warehousing tally work, and the online incident is mainly due to the salary settlement problems between the third-party warehousing human resource service provider and its subordinate employees. Both Dewu and the third-party service provider have clear and clear records of the previous payment.
2 Bawang Chaji enters Hong Kong
Social platforms revealed that the first store of Bawang Chaji in Hong Kong has been fenced off, located on the ground floor of K11 ART MALL, 18 Hanoi Road, Tsim Sha Tsui. According to the fence information, the first store will be officially opened in August. In the vicinity of Bawang Chaji, there is already a Hey Tea and a Nai Xue's tea.
It is understood that K11 ART MALL in Tsim Sha Tsui is a trendy shopping mall in Hong Kong that targets young customers, and the location of Bawang Chaji's first store may also be out of consideration for holding high and building brand reputation.
Previously, Bawang Chaji had posted employee recruitment information on the Hong Kong recruitment website, in which the store clerk needed to be trained in Shenzhen before joining the company, and the salary during the training period was about 14,500 Hong Kong dollars, and the salary of the milk tea store manager position was 18,000-25,000 Hong Kong dollars.
3 Ma Liuji opened its first supermarket store in Beijing, mainly selling the brand's own products
A few days ago, Ma Liuji opened a new "supermarket" with experience function in the Sanlitun area, which mainly sells Ma Liuji's own products, of which hot and sour noodles are the main products, occupying the center of the shelves. In addition to hot and sour noodles, the store also offers cold noodles, crayfish, boiled beef, and more, as well as a branded coffee machine. Non-Ma Liuji brand products include Joyoung soy milk and a variety of ice creams.
According to the staff in the store, this is the first supermarket in Ma Liuji, and all goods can be brewed or cooked on site. The relevant person in charge of Ma Liuji said that this supermarket is an offline experience store for online products, and there are no plans to open similar stores in other regions at present. (Beijing Business Daily)
4 "Mo Yogurt" launched a new brand "GOOOLDEN" yogurt bowl
The first store of the new brand "GOOOLDEN", which focuses on yogurt bowls, has recently opened its trial operation. According to industrial and commercial information, the brand belongs to Mo Yogurt. From the point of view of the product, the direction is "yogurt +". Using Greek yogurt + fresh fruits and vegetables + superfood + baked oatmeal, it has launched a series of yogurt bowls such as Field Field, Firework, Ocean Wave, Garden Garden, and Basket, with a unit price of 38-48 yuan, in addition to selling vegetable and fruit shakes, fresh fruit shakes and other series.
It is understood that Mo Yogurt expanded rapidly in stores last year, and 1,303 stores will be opened in 2023, with the peak being in May last year, with 300+ stores opened in a single month.
5 CoCo都可开放单店加盟
On June 27, CoCo confirmed that it had adjusted its franchise strategy, opened a single store to join, and had a franchised single store officially opened. You can see through the official WeChat account of "CoCo Duke", click on the "Cooperation and Joining" item, and you can jump to the new "CoCo Franchise Cooperation" applet.
According to the homepage of the mini program, the key areas for single-store franchise are Sichuan, Hunan, Shandong, Jiangxi, and Fujian. Through this page, you can view the cooperation instructions, and fill in the online form to apply for joining, and at least 1 store can be opened. (China Beverage Express)
6 Xiang Piaopiao plans to expand the sales scene of offline vending machines
A few days ago, when Xiang Piaopiao communicated with investors online, he was asked about the "company's freezing plan", and the company replied that the company will continue to invest in freezing during the peak sales season of ready-to-drink products, and at the same time improve the quality and quantity of freezing. At present, the company mainly realizes the frozen display of ready-to-drink products through the purchase of frozen resources. This year, the company plans to try to expand the offline vending machine sales scene and expand the frozen sales channel, and at present, about 90,000 vending machines have been laid for frozen lemon tea.
7 Walmart's response to "planning a new business format for the sinking market": the news is untrue
According to the news, Wal-Mart is planning to make a new format for the third-tier market in the near future, which will "give up" the idea of making a supermarket with fresh food as the main drainage category, and will complement Sam's Club, with the help of Sam's existing supply chain, to make smaller packaging of goods. Walmart responded that the above information was untrue. (Interface News)
8 Mixue Bingcheng Coffee International and Mengniu have reached a number of cooperation intentions
On June 25, it was reported that the strategic cooperation negotiation meeting between Mengniu Group and Dajia International Food Co., Ltd. was held in Jiaozuo City, Henan Province a few days ago. The two sides conducted in-depth exchanges on brand building, product research and development, market development, user development, chain strengthening, material supply and other aspects of cooperation, and reached a number of strategic cooperation intentions, including reaching a consensus on the supply of raw materials for pasteurized milk, milk powder, large bags of milk and other production raw materials. In the future, the two parties will also explore more cooperation opportunities in IP linkage, R&D resource cooperation, supply and warehousing resource sharing, etc.
9 Fast fashion brand UR is rumored to be considering listing in Hong Kong
ACCORDING TO SOURCES, URBAN REVIVO FASHION, A FAST-FASHION GROUP FROM GUANGZHOU, IS CONSIDERING LISTING IN HONG KONG. The company is in talks with advisers about a potential share offering to raise at least $100 million (about 700 million yuan), but these discussions are still in the preliminary stages and the company may also decide not to go public, according to people familiar with the matter. (Interface News)
10 H&M集团将重新推出Cheap Monday品牌
H&M Group has already begun preparations for the relaunch of the Cheap Monday brand. As part of the youth-focused Weekday collection, Cheap Monday will reappear in the market as a denim brand with a limited-edition edition that maximizes the experimentation of denim design. （fashionnetwork）
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