Kang Shuai Fu (Master Kang), Wa Cha Cha (Wahaha), Yue Li Yue (Oreo), Xia Xia (Lulu), Private Qizheng (and Qizheng), Cha Cha (Qiaqia)......... Too much. I really have to admire, people's imagination is too powerful, and the power of brain holes is too powerful.
In China, "shanzhai" has long been more than what it originally meant. Do you also find those copycat brands that are going viral on the Internet funny? Or have you ever accidentally bought it?
Cottage goods, playing the edge of the law, damage is the legitimate rights and interests of regular manufacturers, blinding the eyes of consumers.
The picture above shows the cottage product "Rebbe" and the Coca-Cola company's "Sprite". However, many people do not know that in fact, "Rebbe" is really a registered trademark of Coca-Cola. And look at the picture:
As early as 1997, the Coca-Cola Company had registered the trademark "Rebbe", 32 categories of beverages (non-alcoholic beverages). The Coca-Cola Company has a strong sense of intellectual property protection, and has registered a similar trademark "Rebi" protectively.
The information shows that the trademark was filed in 1995, obtained the trademark certificate in 1997, and was subsequently exhibited until May 2017. In contrast, the Coca-Cola Company should have filed an application for another renewal.
In addition, let's appreciate another company, Starbucks, which is almost crazy in trademark protection registration (I believe Starbucks has good tongue twister kung fu and Mandarin proficiency).
When registering a trademark, it is generally recommended to register a defensive trademark. Refers to a number of identical trademarks registered by a more well-known trademark owner on goods or services other than goods (services) or similar goods (services) approved for use in the registered trademark, in order to prevent others from registering and using the same trademark on these classes of goods or services. The original trademark is the main trademark, and the rest are defensive trademarks.
In addition to the "Coca-Cola" brand of carbonated beverages, The Coca-Cola Company registered the "Coca-Cola" trademark on 33 other categories of goods; in addition to "Sprite", "Rebbe" was registered. The purpose of registering a defensive trademark is to protect its main trademark and prevent others from registering or using a trademark identical to the reproduction of its trademark on different classes of goods, or to prevent others from registering in a similar reproduction.