"2018 Global Private Label Products Asia Exhibition--- China Private Label Selection" press conference
On the morning of August 3, 2018, the press conference of "2018 Global Private Label Products Asia Exhibition --- China Private Label Selection" was grandly unveiled in Shanghai.
Nearly 20 media, nearly 20 retailers, suppliers, representatives of domestic and foreign expert judging panels, and leaders of relevant government departments attended the "2018 Global Private Label Products Asia Exhibition ---China Private Label Selection" press conference, and witnessed the launch of the "2018 Global Private Label Products Asia Exhibition ---China Private Label Selection" activity.
"Global Private Label Products Asia Exhibition--- China Private Label Selection" is hosted by the Organizing Committee of Global Private Label Asia Exhibition, which is the only professional selection activity in the field of private label in China.
The first "Global Private Label Products Asia Exhibition--- China Private Label Selection" was held in 2017, the data shows that last year, a total of 31 companies, 86 products participated in the selection activities, enterprises distributed in 14 provinces and cities, participating stores covered the whole country, in the online voting link, a total of 335,903 consumers participated in the online voting, the number of online hits reached 2,591,628 times, the number of sharing times was 26,035 times, and the offline selection was based on the professional perspective of the expert jury. The selection of information and products provided by retail companies and suppliers, coupled with in-depth interviews with enterprises, and in-store visits are completed; this year, the "Global Private Label Products Asia Exhibition ---China Private Label Selection" will continue to follow the selection model.
The press conference was first released by Ms. Suzette Moerman, CEO of Carey Consulting, chief judge of the expert jury, to release and interpret the "2017 China Private Label Development Status" report co-prepared by the Private Label Professional Committee (PLSC) and Kerry Consulting, which pointed out that the overall market share of China's large retail enterprises' private brands is between 5-20%, but there are regional differences between the south and the north, the coast is better than the inland, and there are also non-food formats leading Convenience stores are better than the difference between supermarkets and hypermarkets; in addition, the lack of a clear private brand strategy is also a problem for many enterprises, which leads to the problem of stagnation and sacrificing quality in the bottleneck period of development or supplier cooperation;
However, from the survey, we also saw the continuous improvement of the level of packaging design of private label goods, and many retailers have also set up special private label departments, and the company's resources are also tilted. Suzette Moerman said: "This is a very good phenomenon, because only when companies realize this, the development of private labels in China will go faster and the situation will be clearer."
The final report proposes several suggestions for improvement: 1. Establish a clear and complete private label strategy; 2. Create a close and reciprocal zero-supply relationship; and 3. Use data analysis tools as a tool to identify problems and opportunities. Ms. Suzette Moerman also wishes that China's private label will grow better and better, just as it does in today's mature European market.
Immediately afterward, Yang Weixin, general manager of its own brand of Jin jiang METRO Limited Purchase And Self-Transportation Co., Ltd., made a brief speech as the retailer participating in the election.
He said: Metro, as a pioneer in the development of its own brand, began to develop its own brand in 2003. At present, METRO's own brand is composed of three major parts: flagship brand, core brand and supplementary brand, covering more than 200 kinds of commodity categories, caring about all aspects of customer work and life, and serving customers with different needs with differentiated and innovative products. METRO will uphold the commitment of focusing on food safety and bring customers more cost-effective private label products.
Subsequently, Professor Xu Huanzhang of Shanghai Jiao Tong University, a member of the domestic expert jury, and Sun Guangyu, deputy general manager of the SGS National Retail Project, a member of the domestic expert jury, made a brief speech as the domestic expert jury of this selection.
Professor Xu pointed out that China has ushered in the third consumption upgrade, for the younger generation, they are not only buying products, but also buying spirit, consumers expect more cost-effective products, which is also the direction of the future development of the retail industry.
Sun Guangyu said that as the world's leading inspection, appraisal, testing and certification body, SGS will work with other domestic experts and judges to stand in the most fair and just perspective to give the most fair results to the participating enterprises of the "2018 Global Private Label Products Asia Exhibition ---China Private Label Selection".
In this year's selection event, we also invited the Chinese retail portal Lianshang Network, the third eye of retail professional media and the market research and consulting company Xin Guoli to become members of the domestic expert jury.
Finally, Kong Fu'an, director of the Commercial and Trade Industry Management Department of the Shanghai Municipal Commission of Commerce, made a concluding speech. Director Kong believes that in today's China, the space for developing its own brand market is huge, in Switzerland, the market share of private labels has accounted for 45%, the United Kingdom accounts for 41%, France accounts for 20%-30%, and the market share of self-owned brands in the United States is also 18%. In China, the market share of private labels only accounts for 1%-2%, and the market gap is not small! This is also an opportunity for domestic retail enterprises!
Director Kong believes that the consumption concept of all sectors of society is becoming more and more mature, and consumers have gone from the pursuit of luxury in the past to the current emphasis on product performance. Chinese companies with strong manufacturing capabilities are in line with this shift in consumer philosophy, which is what the development of private labels means for retail companies today, and Shanghai will play a leading role in this regard.
After the guest speech session, the organizing committee announced the selection rules of the "2018 Global Private Label Products Asia Exhibition--- China Private Label Selection", and the selection results will be announced at the "2018 Global Private Label Products Asia Exhibition" on December 6, 2018. I believe that under the careful organization of the organizing committee, the scale of this event will be on a new level! Stay tuned!