At 12:00 on October 29, the much-anticipated digital collection of the hubei provincial museum's treasure "Yue Wang Gou Jian Sword" was officially released to the public, limited to 10,000 copies. Fans can buy, appreciate and share through the Alipay Fan Granule Mini Program, and after the launch, this batch of digital collections is quickly sold out and the popularity is high.
This is also the second time since The Ant Chain officially announced the "Treasure Plan" on October 21. The "Treasure Project" opens up trusted digital technologies, combines blockchain, 3D, IoT, voice interaction, virtual reality and other technologies to provide converged technology solutions, and is committed to helping the cultural and tourism industry with scientific and technological means, and promoting the development of cultural innovation with digital collections as the carrier.
The first phase of the Treasure Project cooperated with the National Museum of China to launch a digital collection of four national treasure-level cultural relics: the "Women's Good" bronze bottle owl statue, the four sheep bronze square statue, the wrong gold and silver cloud pattern bronze rhinoceros statue, and the painted goose fish bronze red light.
Currently, the five digital collections that join the Treasure Project can be appreciated and shared in My Collections after successful purchase. Some netizens said, "In the past, in the museum, it was not clear to see the glass cabinet, but the 3D digital collection can clearly see every detail on the cultural relics, and can also flip, enlarge and reduce." Technology restores the appearance of ancient artifacts, feeling closer to history."
Hubei Provincial Museum is a national first-class museum, with a collection of more than 240,000 cultural relics (sets), with bronze, lacquered wood and Jian Mu being the most distinctive. The Yue Wang Gou Jian Sword is the treasure of its town hall, known as the "world's first sword", not only in the production process and plastic arts to reach the spring and autumn Warring States period of superb level, the sword body inscription is also a milestone in the history of calligraphy art.
For the cooperation with Ant Chain to join the "treasure plan", Wang Xianfu, deputy director of the Hubei Provincial Museum, said: "Through the way of digital collections, create new cultural scenes, promote traditional culture in a way that young people like, not only stay at the museum level of cultural relics protection, but also send cultural relics to places that everyone likes to hear." Cultural creativity is not only a cultural derivative product, but also the use of digital technology and commodities to spread to the public, which is also an important innovative part of the Chinese civilization communication action plan. “
In recent years, museums have opened up the trend of digitalization, and the Palace Museum, Dunhuang Museum, Hunan Provincial Museum, Henan Provincial Museum, etc. have borrowed the power of science and technology to revitalize traditional culture and let more young people feel the charm of Chinese culture.
Thanks to digital technologies such as blockchain, 3D, IoT, voice interaction, virtual reality and other technologies, it has helped cultural institutions solve pre-existing problems such as "digitization of collections and copyright protection after digitization", laying a solid foundation for exploring innovative forms such as digital collections.
Represented by AntChain Fan Granules, the integrated technology solutions provided not only improve the efficiency of digital cultural copyright protection and transformation, but also enhance the interactivity of digital cultural and creative content, and more importantly, it can mark them to generate unique digital credentials, while making digital works authentic and credible in the whole life cycle of distribution, purchase, collection and use, and effectively protecting the copyright of distributors and consumer rights.
Ant Chain also said that with the help of digital technology, Wen Entrepreneurship is experiencing a new round of industrial change, and the digital collection, an innovative form of literature, needs a healthier development environment. While constantly exploring the value of digital collections, AntChain resolutely opposes various forms of speculation, implements a strict screening and control mechanism for the distribution of content, adopts user real-name authentication, and only supports free transfer to eligible Alipay real-name friends after holding for 180 days.