Haidilao was fined for selling expired bean flowers Just last month, the shrinkage hair belly incident was exposed

Poster news reporter Yu Mingxiao reported from Shanghai

A few days ago, The Tongji Road Branch of Shanghai Laopai Catering Management Co., Ltd. was fined 20,000 yuan by the Shanghai Baoshan District Market Supervision and Administration Bureau for producing and operating food and food additives with false production dates, shelf life or food additives that exceeded the shelf life.

According to the penalty documents, the law enforcement personnel of the Shanghai Baoshan District Market Supervision and Administration Bureau conducted an on-site inspection of the Tongji Road Branch of Shanghai Laopai Catering Management Co., Ltd., located at M-F3-026/027, Building 4, Lane 669, Tongji Road, Friendship Street, Baoshan District, Shanghai, which is engaged in catering service business activities.

This act violates the provisions of Article 34 (10) of the Food Safety Law of the People's Republic of China, which prohibits the production and operation of the following foods, food additives, and food-related products: (10) Foods and food additives that indicate false production dates, shelf life, or food or food additives that have exceeded the shelf life. Law enforcement officers supervised the destruction of the above-mentioned expired food on the spot and imposed a fine of RMB 20,000.

Not long before that, the Haidilao shrinking belly incident had just been exposed. On October 15, Zhengzhou, Henan, Ms. Geng and her friends went to Haidilao New World Department Store for dinner, which ordered a 72 yuan fishing pie crispy hair belly, after serving the dish found that the portion was obviously very small, when asking employees to weigh it, they found that the size of about 200g of hair belly was actually only 138g, which was 62g less.

On October 19, Haidilao responded that the product needed to be stored within half an hour after being plated according to the requirements, and the customer ate at 4 a.m., because the staff put it into the freezer after placing the plate in advance, and the product characteristics led to water loss, which was an operational error. Due to the failure of the two parties to reach an agreement on the issue of compensation, it has been reported to the market supervision department.

According to public information, the price increase of Haidilao in the past two years has been quietly carried out, and because of the price increase incident, it was quickly scolded by netizens on the hot search, and was exposed by many media at the same time.

"With the blessing of price increases, Haidilao's stock price performance is still not good." There are media comments. As of yesterday, Haidilao's share price was 20.90 shares/Hong Kong dollar, down 4.13%.

At an investor exchange meeting in June this year, Haidilao founder Daniel Zhang admitted that he had made a mistake in predicting and said that he had no hope that Haidilao would maintain its performance growth. At the same time, it said that more than 5% of stores in some cities with dense stores have operating losses, and when a region has a certainty loss of 5% of stores, it will suspend expansion in the area. More time is given to observe at this time to determine whether it is a definitive loss.

Haidilao previously announced its 2021 interim results, achieving revenue of 20.09 billion yuan in the first half of 2021, an increase of 105.9% year-on-year; net profit attributable to the mother of 0.97 billion yuan, a year-on-year turnaround; the overall turnover rate fell from 3.3 times / day in the same period of 2020 to 3.0 times / day; the per capita consumption expenditure of Haidilao restaurants in first-tier to third-tier cities fell by 2.6% -2.8% year-on-year.

According to the Tianyancha App, The Tongji Road Branch of Shanghai Laopai Catering Management Co., Ltd. was established in December 2019, and according to the equity penetration information, the company's suspected actual controller is HAI DI LAO HOLDINGS PTE. LTD.。