Text/Li You Photography/Li Jian
Shanwan Tea Garden
Yunwu Nanyue, this is a blessed land of heaven.
Nanyue clouds, this is a piece of man-made well-being.
Relevant staff introduced Shanwan Tea Garden on the spot
As the only of the five mountains located in the south, Hengshan's magnificent Cloud Mountain Mist Sea has achieved its reputation of "flying alone". As the only tea-producing holy place in the Five Mountains, the alpine cloud tea that began in the Western Han Dynasty, flourished in the Tang and Song Dynasties, and was now in Zhongxing has once again inserted the wings of dreams into Nanyue.
Hunan tea top ten public brands, national geographical indication certification trademark registration, this magpie "cloud", shade the vast land of Hengyang, nourishing the hope of mountain people out of poverty. At present, the area of Hengyang tea garden has formed a scale of 200,000 mu, and there are as many as 49 tea production and processing enterprises, including 18 municipal agricultural industrialization leading enterprises, 5 provincial agricultural industrialization leading enterprises, and 72 tea professional cooperatives. One industry has helped more than 80% of the city's poor.
In the name of clouds and mist, Hengyang is in history and fragrant in reality.
Brand power to enhance high quality
For tea, mountains, clouds, this is the best genome.
Stone Mountain Tea Garden
Behind the mountains, it often means poverty. Only by branding the industry can we effectively enhance the market competitiveness of agricultural and sideline products and become a sharp weapon for poverty alleviation. "Born beautiful and difficult to abandon", Hengyang, in a higher position, planning the direction of brand leadership.
In the past three years, the Hengyang Municipal Party Committee and the Hengyang Municipal Government have placed the tea industry to an unprecedented height, with the "Nanyue Yunwu" regional public brand as the leader, in accordance with the tea industry development idea of "expanding the area, improving quality, creating products, and expanding the city", highlighting the characteristics of "alpine, organic, ecological and safe" Nanyue Yunwu tea, making a brand, making a big base, doing a good job in the market, and strengthening the industry.
Hengyang City set up a hengyang tea industry development leading group headed by the mayor, deputy secretary of the municipal party committee as the executive deputy group leader, deputy director of the people's congress and deputy mayor in charge as deputy group leaders, and the relevant functional departments as members, planned the Nanyue Yunwu tea municipal tea regional public brand, set up the "Hengyang Tea Expert Workstation", and strongly promoted the integration of tea brands.
In 2018, Hengyang County set up a leading group for the development of the tea industry, with the county chief as the leader, vigorously attracted investment and wisdom to cultivate and develop the tea industry, which was gratifying, and a new type of municipal agricultural industrialization leading enterprise with large scale and high standards like Hunan Changjian Agricultural Development Co., Ltd. emerged.
The construction of the "Nanyue Yunwu" public brand was included in the "Hengyang "13th Five-Year Plan" Modern Agricultural Development Plan" and the "13th Five-Year Plan for Agricultural Industrialization Development in Hengyang City". The tea industry resources of seven counties and one district have been integrated, the public brand of "Nanyue Yunwu" has been created, and the former Nanyue Yunwu Tea, Tashan Lan Tea, Jiangtou Gong Tea and other county-level tea regional public brands and major enterprise trademarks have all been integrated into the "Nanyue Yunwu" banner, with a gesture to speak, a fist to exert force, and a window to the outside. Nanyue Cloud Mist Tea is no longer limited to one district and one place in Nanyue, but has become a value symbol that endorses the high mountain cloud fog and healthy organic tea industry in Hengyang City.
Green tea plantations
In 2018, the top ten famous teas in Hunan Province were selected by the group, and the municipal public brand "Nanyue Yunwu Tea" launched by Hengyang City won the glorious title of "Hunan Top Ten Famous Teas".
Also since 2018, Hengyang Municipal Finance has set up a special fund for the development of the tea industry to support the brand construction of "Nanyue Yunwu" in accordance with the standard of not less than 20 million yuan per year.
The Hengyang Municipal Party Committee and the Hengyang Municipal Government clearly require the implementation of standardized and standardized cultivation and strive to create a national organic tea prefecture-level city. By 2025, the city's tea planting area will develop to 300,000 mu, and the comprehensive output value of the tea industry will be 10 billion yuan.
Not only that, in the process of building the "Nanyue Yunwu" public brand, Hengyang City has also established a traceability management system, formulated a unified organic tea production and processing industry standard, and implemented a whole-process organic tea standard system.
This "cloud and mist" has filled the entire land of Hengzhou, nourished the hearts of tens of thousands of rural poor people, and achieved a model of industrial poverty alleviation.
Located in the Remnants of the Nanling Mountain System, Tashan Yao Nationality Township in Changning City is a typical alpine mountainous area. Focusing on the construction of the core production area of organic tea, Based on the advantages of "alpine clouds, rich in zinc and selenium, ecological organic, and Song Dynasty tribute tea", The tea industry is taken as an important task for accurate poverty alleviation and support for the development of YaoXiang, and hard measures have been introduced to expand the base, grasp management, improve quality, promote publicity, tree image, make the ecological organic tea industry bigger and stronger, and practice the road of "green water and green mountains are golden mountains and silver mountains" to get rid of poverty and get rich.
"At present, the whole village strictly implements the 'three are not allowed' (no chemical fertilizers, pesticides and herbicides are allowed), the tea enterprises and cooperatives in the village have signed the "Tea Self-Discipline Convention", signed the "Organic Tea Production Commitment Letter" with tea farmers, and established the village organic tea production supervision committee to strictly regulate the operation behavior of the tea industry." The owner of Shiyuan Village, Any Wan Xian, was full of determination.
Director Kuang of Nanyue District introduced Yunwu Tea on the spot
Deep ploughing green, broadcasting "clouds and mist", Shiyuan Village consolidates the foundation of the organic tea industry, and forms a focused synergy in accordance with the development idea of combining tea tourism and integration. In 2018, it was rated as one of the top ten most beautiful tea villages in Hunan, and in 2019, it was listed as a "national ecological and cultural village", and the Paradise Mountain Scenic Area successfully created a national aaa-level scenic spot...
Longtang Town, Leiyang City, is a typical tea professional township in the city, the tea garden area of tens of thousands of acres, because of tea poverty alleviation, because of tea to become a model of accurate poverty alleviation in the development of the city's industry, Hengyang Municipal Party Committee and Municipal Government held an on-site meeting here to promote. Leiyang Jiangtou Ecological Agriculture Development Co., Ltd. awarded "Excellent Private Enterprise" in the "Ten Thousand Enterprises Help Ten Thousand Villages" tea precision poverty alleviation action, and liu Haijian, the company's legal representative, was awarded the honorary title of "The Most Beautiful Poverty Alleviation Person in the City".
Hengnan County Baogai Organic Tea Industry Production and Marketing Professional Cooperative, 167 poor households and 375 people, annual dividends from the cooperative of 267,000 yuan, migrant income of more than 2.2 million yuan, is a key industrial poverty alleviation base in Hunan Province.
The stirring spring breeze of "Nanyue Clouds and Mist" has dyed the broader territory of Hengyang: Nanyue Shili Tea Township, Tashan Salt Tea Ancient Road, Jiangtou Gong Tea Most Beautiful Tea Garden and other places, tea areas become scenic spots, tea gardens become parks, and tea mountains become golden mountains.
The brand of Gao Yu has made the tea industry give birth to soaring wings.
Nanyue District, Changning City and Hengshan County were listed as the key counties in the construction of tea advantageous areas in the province, and Nanyue District and Hengshan County were listed in the "one county and one special" leading characteristic industry development guidance directory in Hunan Province. Changning City won the title of "National Key Tea Producing County" and was named "China's Ecological Organic Tea Town", and Nanyue District and Changning City won the honor of "Top Ten Counties (Urban Areas) in Hunan Tea Industry in 2018".
The industrial chain is consolidated and sustainable
For the tea industry, enterprises + cooperatives + bases + farmers, this is the best industrial chain.
Tea industry poverty alleviation workshop
Tea farmers used to be mostly poor people. The chaining of the industry has made them an important part of the tea economy, thus ensuring the rise of labor returns. "The Yang family has a female growth", Hengyang, in a longer chain to expand the pattern of industrial pull.
20 million yuan of brand building funds is just a floating force, and greater energy is implanted in the land. Hengyang City also integrates relevant agricultural support funds of hundreds of millions of yuan every year to support base construction, processing capacity building, tea seedling breeding and other industrial links.
Making full use of the guiding effect and leverage effect of financial funds, and by subsidizing the construction of standard tea gardens by enterprises, Hengyang City has fully stimulated the enthusiasm of enterprises to build tea gardens and develop the tea industry. In 2019 alone, 15,500 mu of tea gardens were added, and 12,000 mu of old tea gardens were renovated, which was the largest increase in the past decade. Under the active guidance of the government, Hengshan Huiguanghuang Tea Industrial Park has completed the construction of more than 3,000 mu of new tea gardens, Changning Gujia Tea Industrial Park has formed a scale of 5,300 mu of tea gardens, and 12 enterprises have passed the organic tea certification of the national authoritative institutions.
The high-spirited "dragon head" has led to the synchronous development of the vast number of poor people on the "dragon's tail".
Tea farmers process tea in the workshop
"Apricot Creek" flows all the way to the song. Hengshan County Xingxi Tea Professional Cooperative, which integrates tea planting, processing and under-forest breeding, helps 48 people from 20 poor households to jointly develop tea planting. The cooperative provides tea seedlings, technical training, and poor households independently develop and plant tea forests. After the output of fresh tea leaves, the cooperative will purchase the bottom at a price of 180 yuan per kilogram, and each mu of tea garden can bring a fixed income of more than 3,000 yuan to poor households every year.
After several years of development, the tea garden area from small to large, has built more than 1,050 acres of tea gardens, with an annual output value of more than 30 million yuan. Its "alpine bud head tea" has the characteristics of tight and round tea leaves, emerald green color, tender fragrance and high pleasure, mellow taste and sweetness, resistance to brewing, etc., and is known as "the treasure of green tea", as soon as the product is listed, it is in short supply.
With the blessing of "clouds and mist", the "dragon pool" really hatched the dragon. With a total investment of 3 million yuan, the Shishan Tea Farm has become a "cornucopia" in Longchi Village, Shouyue Township, Nanyue District, with a tea processing plant of nearly 1,000 square meters and a tea garden of 2,000 mu, connecting 39 households and 144 poor people.
If the tea farm is sunny, then the workshop is precise delivery. In Longchi Village, in front of a large and bright tea factory, the plaque of "Poverty Alleviation Workshop" is particularly eye-catching. It turned out that this was the creation of Hengyang City in the battle against poverty.
Multiple measures at the same time, precise assistance, to promote the steady improvement of industrial poverty alleviation, Hengyang City gathered multiple forces, for the poor villages customized "poverty alleviation workshop", specifically to absorb the poor population, in the form of industrial workers, to stabilize the poverty alleviation channels of poor families. At present, there are more than 400 "poverty alleviation workshops" in the city.
Tea plantation monitoring equipment
"Usually working in the tea farm, the monthly salary is more than 2,000, and there are dividends every year, and the days are getting more and more delicious." Standing in front of the renovated house, Chen Xiangfan, a poor household in Longchi Village, smiled.
For Liao Zhangyi, this "cloud" has changed the "affection" of the family.
"My parents are in their seventies, and my children are only in their teens, so they can only live on me doing odd jobs outside." The wife felt that she could not live on and left, and there had been no news for several years. "For the first 44 years of Liao Zhangyi's life, it felt like it was dry.
The rain began to drip in 2016. During the Spring Festival of that year, Liao Zhangyi, who returned to his hometown, entered the local tea enterprise to work. His company is Hengyang Nanyueyi Green Organic Tea Development Co., Ltd. "The company's more than 6,000 acres of tea gardens can create more than 60 million output values, and this year's output value has exceeded half." Peng Qizhou, the head of the company, is full of confidence.
According to statistics, tea, as the leading industry for poverty alleviation in Nanyue District, has a planting area of more than 10,000 mu, and 1523 people from 423 poor households enjoy the luster of "clouds and mist". Renping direct dividends of 396.25 yuan, some picking migrant workers average income of about 4,000 yuan.
The extended industry allows the mountains and villages to grow wings to take off.
Nanyue Cloud Mist Tea Product Display
The remote Yao mountain village may be more indicative of the power of flight. At present, the alpine organic tea planted in Tashan Yao Nationality Township of Changning City has reached 45,000 mu, generating an annual income of more than 36 million yuan. The local 510 poor households have increased their per capita annual income by more than 5,000 yuan through land circulation, labor employment, and share dividends. Tashan has been rated as a national one-village and one-product demonstration village and town, and a national agricultural industry strong town construction demonstration township.
The mountain is not high, and if there are immortals, it is "tea". The fairy scenery of Nanyue looms in the huge "clouds".
With tea as the medium, the story of accurate poverty alleviation and rural revitalization in Hengyang City is staged lushly on every piece of land. What was once barren is being moistened by abundant "clouds". Adhering to the concept of high-quality and sustainable development, Hengyang, who dares to say that the geese are not paying attention?
[Editor-in-charge: Xiao Jing]
[Source: New Hunan Client]