Recently, the dispute about Li Ziqi and Hangzhou WeiNian continued to make a lot of noise, Wei Nian responded to this storm for the first time on social networking sites, but the whole response avoided the heavy and light, and it was even more implicit that the careful machine attracted the dissatisfaction of netizens, no wonder Li Ziqi's little assistant could not help but look back. A year of wild income of 1.6 billion plums and snail powder, all the money into the pocket of Wei Nian, Plum Ziqi did not get a penny, but also became the focus of external controversy.
And careful netizens also pulled out that micro-nian is not the first time and the signed blogger conflict, it is reported that micro-nian earlier also pit the name of "ng family cat" blogger, it is reported that micro-nian because there is no service during the signing period and no resources, the other party in the free termination of the contract is also said to be their own blogger.
Even this response statement was posted by the "ng family cat" blogger that it was exactly the same as that year, that it was not in the same format as the official seal, that the content was not real, and that it was not stupid or bad as it was then. It can be seen that the way micro-thoughts deal with bloggers is an old routine!
An insider revealed that Weinian has repeatedly communicated with Li Ziqi about equity and other rights and interests, and proposed to give Li Ziqi 8% to 10% of the shares in May this year. The second is to restore the main body of Tmall store operation to Sichuan Ziqi culture, and let Li Jiajia hold a large proportion of the shares, but it is necessary to negotiate solutions such as team finance in advance.
According to investors who had participated in Weinian financing, "Li Jiajia was given several plans, including shares, money or equity superposition, etc.", but Li Ziqi did not accept the proposed plan and was absent from this cooperation communication. However, on the issue of giving equity, the "ng family cat" who was pitted before also responded in the circle of friends, saying "Is it the same thing to say to give and give?" Always speak well and don't practice."
According to Li Ziqi's assistant's previous recoil, it can also be seen: spitting micro-ideas is a deliberate rhythm of public opinion with equity disputes, as a company whose contracts have not been truthfully disclosed to investors and shareholders, who dares to ask for shares? It can be seen that Wei Nian said that he wanted to give shares was only a verbal and painless promise, and it was not implemented, which is probably the reason why Li Ziqi Jedi "counter-killed" capital.
However, some investors revealed that it is not true that the outside world believes that Li Ziqi cannot make money, and the income distributed to Li Ziqi in the past two years is about 40 or 50 million. And the outside world rumored last year's revenue of 160 million Li Ziqi brand, this year did not make a profit, micro-nian from tens of millions of revenue in 2018 to 300 million in 2019 to 12 billion in 2020, but this year in order to grow to do the input selection, etc., the first half of the year is actually in a state of loss, has lost nearly 100 million.
For the issue of the ownership of the rights and interests of the Li Ziqi IP brand and the divergence of interests, the value of the content created by Li Ziqi and Wei Nian is greater or the wei nian company that operates the Li Ziqi brand IP is more valuable, but in fact, looking at li Ziqi's response when interviewed by CCTV, for the market value of Li Ziqi's IP, Li Ziqi does not want it to have too high commercial value. "I feel like these things are double-edged swords, and all I want to protect is the name," he said. ”
According to the current situation, the probability of Li Ziqi winning at the legal level is very small, and netizens are also worried that Li Ziqi, who earns 1.6 billion yuan a year, will face a situation of having nothing from a migrant worker to the end. At this critical moment, CCTV stood up to conduct an exclusive interview with Li Ziqi, many netizens said that this is also a signal for the public and micro-thoughts, coupled with the fact that most of the netizens are now standing on the side of Li Ziqi, seeing that public opinion is oriented to The favorable situation for Li Ziqi, micro-reading a response statement has once again caused a lot of controversy.
Nowadays, the possibility of "reconciliation" between the two sides is zero, but the response given by Wei Nian has been releasing a "reconciliation signal", and the announcement expressed the intention of the two sides to cooperate to continue to communicate, but it is obvious that from the end of the court of the two sides, it has foreshadowed the situation that the next may "fish dead net", and even some insiders revealed that Wei Nian has been combing and preparing relevant materials, and there will be a more detailed response after collecting evidence.
It can be seen that although Li Ziqi occupies the support of the public in public opinion, it is not legally dominant, but according to the evaluation of industry insiders, in the long run, if Li Ziqi takes back his own brand, even if he will not maximize the commercial value of Li Ziqi, the ownership right belongs to Li Ziqi itself, and the core value of the brand can determine whether it can go further. The worst plan for Wei Nian is to part ways with Li Ziqi, but Li Ziqi without Li Jiajia is like a shell company, and the worst case scenario is facing a re-branding.