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“喆学（60）：精读博士论文
《考虑公平偏好的竞争型绿色供应链定价决策和动态协调研究》
摘要。”
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Dear, this is the LearingYard Academy!
Today, the editor brings the
"Zhexue (60): Intensive reading of doctoral dissertation
"Research on pricing decision
and dynamic coordination of competitive green supply chain considering fairness preference"
Abstract."
Welcome to visit!
本期推文将从思维导图、精读内容、知识补充三个方面介绍精读博士论文《考虑公平偏好的竞争型绿色供应链定价决策和动态协调研究》摘要。
This issue of the post will introduce the abstract of the intensive reading and doctoral paper "Research on Pricing Decisions and Dynamic Coordination of Competitive Green Supply Chains Considering Fairness Preferences" from three aspects: mind map, intensive reading content, and knowledge supplement.
一、思维导图（Mind Maps）
二、精读内容（Intensive reading content）
(1)研究背景(Background)
绿色供应链管理（GSCM）是响应全球绿色发展需求的关键。政府政策、市场需求和环境保护教育推动了GSCM的发展。GSCM追求经济、环境和社会的平衡，绿色创新是实现这一目标的关键。
Green supply chain management (GSCM) is the key to responding to global green development needs. Government policies, market demand and environmental protection education have driven the development of GSCM. GSCM pursues a balance between economy, environment and society, and green innovation is the key to achieving this goal.
同时，供应链企业需要提高绿色形象，同时关注竞争和成员的社会偏好。市场需求的不确定性和竞争可能影响供应链成员的决策。
At the same time, supply chain companies need to improve their green image while paying attention to competition and members' social preferences. Market demand uncertainty and competition may affect the decision-making of supply chain members.
(2)研究方法(Research Methods)
论文使用博弈论分析了绿色供应链中的定价策略，考虑了消费者绿色偏好、制造商绿色创新投入和成员间的竞争。
The paper uses game theory to analyze pricing strategies in green supply chains, taking into account consumer green preferences, manufacturers' green innovation inputs, and competition among members.
这篇文章还引入区块链技术，研究了区块链技术对绿色供应链决策的影响。区块链技术可能改变利润分配，提高供应链的透明度和效率。
This article also introduces blockchain technology and studies its impact on green supply chain decision-making. Blockchain technology may change profit distribution and improve the transparency and efficiency of the supply chain.
除此之外，文章还考虑了动态特性，进一步从动态架构下去研究绿色供应链的定价和协调问题。
In addition, the article also takes into account the dynamic characteristics and further studies the pricing and coordination issues of the green supply chain from a dynamic architecture.
(3)研究结果(Study Results)
1. 相互竞争的绿色制造商具有双向公平关切行为时如何影响静态企业决策(How do competing green manufacturers' two-way fairness concerns affect static corporate decision-making?)
第一部分部分研究分析了制造商的公平关切行为对企业决策的影响，发现公平关切可能会对供应链绩效产生负面影响。
The first part of the study analyzed the impact of manufacturers' fairness concerns on corporate decision-making and found that fairness concerns may have a negative impact on supply chain performance.
2. 竞争零售商的双向公平关切行为对供应链定价决策的影响(The impact of competing retailers' two-way fairness concerns on supply chain pricing decisions)
第二部分研究了零售商的公平关切行为对供应链定价决策的影响，发现消费者的绿色偏好对制造商和零售商利润有正面影响。
The second part studies the impact of retailers’ fairness concerns on supply chain pricing decisions and finds that consumers’ green preferences have a positive impact on manufacturers’ and retailers’ profits.
3. 区块链技术加成下主导零售商具有利他偏好时绿色供应链决策的变化(Changes in green supply chain decision-making when the dominant retailer has altruistic preferences under the addition of blockchain technology)
第三部分探讨了区块链技术和零售商的利他偏好对绿色供应链决策的影响，发现利他行为和区块链技术可以促进供应链的绿色创新。供应链决策层在决定是否采用区块链技术时不仅需要考虑运营成本还需要充分考虑成员的利他偏好。
The third part explores the impact of blockchain technology and retailers’ altruistic preferences on green supply chain decision-making, and finds that altruistic behavior and blockchain technology can promote green innovation in the supply chain. Supply chain decision-makers need to consider not only operating costs but also the altruistic preferences of members when deciding whether to adopt blockchain technology.
4. 设计双向成本分担契约协调供应链(Designing a two-way cost-sharing contract to coordinate supply chains)
第四部分从动态角度研究了供应链的定价和协调问题，提出了双向成本分担契约来协调供应链。发现供应链决策层需要设计合理的分担比例，使绿色供应链得到长期稳定的发展。
The fourth part studies the pricing and coordination issues of the supply chain from a dynamic perspective and proposes a two-way cost sharing contract to coordinate the supply chain. It is found that the supply chain decision-makers need to design a reasonable sharing ratio to enable the green supply chain to achieve long-term and stable development.
三、知识补充（Knowledge supplement）
区块链技术是一种分布式账本技术，它通过去中心化的方式维护一个不断增长的数据记录列表，这些记录被称为区块。每个区块包含了一组交易记录，它们被链接在一起，并使用密码学方法进行保护，确保数据的不可篡改和不可伪造。
Blockchain technology is a distributed ledger technology that maintains a growing list of data records in a decentralized manner. These records are called blocks. Each block contains a set of transaction records that are linked together and protected using cryptographic methods to ensure that the data cannot be tampered with or forged.
区块链技术在供应链中的应用主要体现在以下几个方面：
The application of blockchain technology in the supply chain is mainly reflected in the following aspects:
1.供应链金融：区块链技术通过其不可篡改和透明性特点，有助于构建供应链金融的信任机制。它能够整合上下游供应链企业，提供融资等整体金融方案，解决信息孤岛问题，传递核心企业信用，控制履约风险。
1. Supply chain finance: Blockchain technology, through its immutability and transparency, helps to build a trust mechanism for supply chain finance. It can integrate upstream and downstream supply chain companies, provide overall financial solutions such as financing, solve the problem of information islands, transmit the credit of core enterprises, and control performance risks.
2.物流与追踪：区块链技术可以提高物流交付的安全和效率，减少纸质单据核对工作，提供货物全流程信息，确保货物运输交付的安全性。
2. Logistics and tracking: Blockchain technology can improve the safety and efficiency of logistics delivery, reduce the work of paper document verification, provide full-process information of goods, and ensure the safety of goods transportation and delivery.
3.产品溯源：区块链技术可以用于产品从生产到销售的每个环节的记录，确保产品的真实性和安全性，提高消费者信任度。
3. Product traceability: Blockchain technology can be used to record every link of the product from production to sales, ensuring the authenticity and safety of the product and improving consumer trust.
4.流程优化与无纸化：区块链技术有助于简化供应链操作流程，实现自动化，减少人工介入，降低成本，提高效率。
4. Process optimization and paperless: Blockchain technology helps to simplify supply chain operation processes, achieve automation, reduce manual intervention, reduce costs and improve efficiency.
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翻译：谷歌翻译
参考资料：谷歌、Chat GPT
参考文献：葛根哈斯. 考虑公平偏好的竞争型绿色供应链定价决策和动态协调研究[D]. 北京科技大学, 2023.
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