Yan Wenxiao, general manager of Henan Chuanyuqing Food Technology Co., Ltd., an entrepreneur from Liangping Village in Yuguan Town, a native of the countryside, how to fight back from a migrant worker to an entrepreneur, all because of a small bowl of fans.
Yan Wenxiao is introducing products
Henan Chuanyuqing Food Technology Co., Ltd. is a professional engaged in convenient vermicelli, non-fried instant noodles research and development, production, sales as one of the high-tech agricultural products processing leading enterprises, formerly known as Nanguangyou Potato Industry Co., Ltd. Guangyou Potato Industry is the first enterprise on the east bank of the Neixiang Turbulence River, and the second enterprise in Neixiang, Henan Province, to attract investment from Sichuan, and she has witnessed the extraordinary development history of the Neixiang Industrial Agglomeration Area.
In 2014, the 10th anniversary of Guangyou Potato Industry
In 2004, yan Wenxiao, an authentic Henan native, went to Sichuan Guangyou fan work, starting from ordinary employees, because the work was serious and responsible, the business was skilled, and the mind was flexible, and was quickly reused by the leaders, and was successively promoted to department manager, general manager of the company, and financial director. In July 2004, Nanguangyou Potato Industry Co., Ltd. was completed and put into operation in Neixiang, and Yan Wenxiao served as the deputy general manager of the company. In 2005, a Sichuan girl in Mianyang, Sichuan province, with the company settled in Neixiang, she looks sweet, gentle and virtuous, and capable, stable, handsome Yan Wenxiao is at first sight, see each other hate late, the two opened a marathon love, during which they encouraged each other, take care of each other, in 2010, the two "Chuan Yu love" repaired into positive results, Yan Wenxiao was also appointed by Sichuan Headquarters as the general manager of South Sunshine Potato Industry Co., Ltd. because of his outstanding performance, this year can be described as a double harvest of love career. In 2016, the company's equity has undergone major changes, South Sunshine Friends Fan Co., Ltd. completely divested the head office, Yan Wenxiao, who has worked in the company for more than 10 years, is familiar with the company's production and sales, and is well versed in industry rules and visions. He had a bold idea: to take over The Southern Sunshine Fan Company in its entirety. His idea was strongly opposed by his wife, and it was risky to start a business, and there was no money yet. Yan Wenxiao is eating the scale iron heart, he believes that things are man-made, firmly believe that he can do better, no funds, he will take loans, find students with successful careers to borrow, kung fu does not pay off, Yan Wenxiao withstood the pressure, overcame many difficulties, became the new leader of the South Sunshine You potato industry, renamed the enterprise "Henan Chuanyu Love Food Technology Co., Ltd.", in order to commemorate the company friendship between Sichuan and Henan and the hard-won Love of Chuanyu.
After the Wenchuan earthquake on May 26, 2008, the children of company executives went to Neixiang to study
Yan Wenxiao said: "To do business is to ride a fierce horse." In order to tame this fierce horse, Yan Wenxiao vowed to be the elite of the industry, he constantly learned business management knowledge, business knowledge, and also traveled around, and the R & D team together to taste the food of R & D. Since 2016, around the "Sichuan Yuqing", a corporate brand full of feelings, Yan Wenxiao has positioned the company's vision as "becoming a leading brand of delicious fast food with local characteristics in China", adhering to the corporate mission of "no matter where you are, you can eat the taste of your hometown", taking food seasoning research and development and food processing technology research and development as the two important supports of the enterprise, and on the basis of the original Sichuan fans, he has developed a pasta series. At present, there are 4 varieties of fans: Chongqing sour and spicy powder, Sichuan spicy hot, shiitake mushroom stewed chicken, and Oden. There are 6 varieties of noodles: Henan braised noodles (lamb, beef, broth), Shanxi knife-cut noodles (sour and spicy, eggplant juice), Chongqing small noodles (spicy, pea miscellaneous), Shanxi red oil noodles, oily spicy noodles, Fujian Shaxian fragrant noodles.
In the past 5 years, under the unswerving insistence of Yan Wenxiao and driven by reform and innovation, "Sichuan Yuqing" has undergone tremendous changes, and the products truly reflect the characteristics and hometown flavor. The rapid development of the enterprise is inseparable from Yan Wenxiao's love for his hometown, and every ingredient and product is full of strong nostalgia. Yan Wenxiao said: "My hometown is hilly, wheat yield is low, but long sweet potatoes, sweet potatoes are very light, eating sweet noodles, I grew up eating sweet potatoes. "Sweet potato soup, sweet potato buns, can't live without sweet potatoes." The little sweet potato saved the lives of countless Chinese in the old society and the early liberation period. Known as "seven mountains, one water and two fields", Neixiang has a long history of sweet potato cultivation, and the sweet potato planting area is large and of high quality. In order to make the 60,000 mu of sweet potatoes in his hometown double-dumbbell business model of "farmer + company + market" and "research and development + production + sales", Yan Wenxiao established a poverty alleviation industrial base, lengthened the industrial chain of agricultural planting and processing of sweet potatoes, wheat, potatoes, peppers, peppercorns, and vegetables, processed the original ecological crops into delicious staple food products, doubled the value of sweet potatoes by 28 times, improved the added value of agricultural products such as sweet potatoes and wheat, promoted agricultural industrialization, and promoted labor employment To achieve industrial poverty alleviation and prosperity.
Chutney production line
Because of non-frying, more materials, more quantity, delicious, convenient and nutritious, "ChuanyuQing" last year's sales reached 60 million, and the offline sales range was centered on Zhengzhou, Xi'an, Shijiazhuang and Hubei, radiating around. Online sales are mainly based on Taobao, Tmall, JD.com, and Pinduoduo.
Thousands of influencer products waiting to be sent
Since its inception, under the leadership of Yan Wenxiao, focus on scientific and technological research and development investment, brand image building, corporate culture construction, talent team training, social responsibility fulfillment, has obtained fifteen national patented technologies, the company's R & D center is a provincial engineering technology center in Henan Province, is a key unit of small and medium-sized science and technology projects in Henan Province, is a municipal agricultural industrialization key leading enterprise, county-level hundreds of enterprises to help hundreds of villages excellent enterprises, Neixiang County agricultural products online supply advanced enterprises and e-commerce the most growing enterprises, The company's products were rated as Henan good grain and oil products, and the company carried out joint-stock system transformation in 2020 and was successfully listed on the Zhongyuan Securities Trading Board.
On January 16, 2020, the trading version of "ChuanyuQing" was listed on Zhongyuan Securities
Yan Wenxiao said that the company is currently in the development of the climbing period, we will overcome financial difficulties, increase investment in science and technology, update equipment, to achieve automation, information production, completely realize machine substitution, the output will also increase by 12 to 16 times, so that nutrition, delicious convenient fans, pasta into thousands of households, so that Sichuan Yu more intense, more lasting.