Recently, with the exposure of the film list of Hunan Satellite TV's 2022 content marketing sharing meeting, the investment of the five David TV has been opened, and the TV series reserves of satellite TV next year have basically appeared. At this time, it is not only a good time to look forward to the trend of TV drama themes and the trend of talents in the industry, but also a good time to feel the temperature of the industry and touch the pulse of the platform.
Counting down this year's five-film list, the contraction of the drama industry is still distinct.
First, it is the concentration of the theme. The proportion of urban emotional dramas is more than half, and the remaining strong genre dramas such as espionage, case-related, and medical care account for 80%. If you count the theme creation and scheduling tasks that satellite TV needs to complete in the next year, the theme fundamentals of satellite TV dramas will also be formed, and the variety of colors needs to be further enriched.
Second, it is the caution of each platform. In the face of the uncertainty of scheduling, some satellite TVs choose to cede episode resources to their own online broadcasting platforms, some turn their main energy to variety shows, and some choose to enter the state of throttling dramas... Reflected in the film list, there is some sense of excitement.
However, although the drama industry is running at a low level, there are still many new themes and eye-catching works in the new tv reserve dramas in 2022, and the following is a specific analysis.
A number of popular dramas for attracting merchants
This year, a total of 11 dramas appeared on two or more investment film lists.
These sought-after dramas not only have a good appearance in the lineup, but also lead in the theme and completion. They represent the most mainstream trend of the satellite TV drama market in the coming year. This year's multiple investment dramas are roughly divided into three categories.
One type is strong genre dramas.
Starring Jin Dong and Wang Likun and starring Wang Zhiwen, the modern spy war drama "Infinity" appeared on the investment film list of the four satellite TVs in The East, Zhejiang, Jiangsu and Beijing, and is one of the hottest works in this year's investment season.
This drama is written and directed by qidao, who is an actor, and tells the story of Lu Feng (Jin Dong), who grew up in an orphanage since childhood, during the Period of the Wang Puppet Regime in the War of Resistance Against Japan, when he was ordered to enter the undercover of the No. 76 "Special Secret Group", he abandoned the dark and joined the Communist Party of China in the midst of dangerous actions, and cooperated closely with the organization as an undercover to win a turnaround for the final victory of the War of Resistance.
From the synopsis of the story, it has a strong drama similar to "Latent". The first version of the trailer released at the end of September showed the image texture and suspense atmosphere comparable to the big screen. Coupled with the guarantee of the first-line lineup, this drama can basically book a hot seat next year.
Also attracting attention because of the elements of espionage is the contemporary national security TV series "Opponent" led by Guo Jingfei and Tan Zhuo. This drama is written by Wang Xiaogun, directed by Lu Lunchang, and co-produced by iQiyi, and this investment season has appeared on the investment film lists of Jiangsu and Oriental at the same time.
Judging from the latest trailer released, this spy dark war story that occurred in the seaside city has similarities with "The Hidden Corner", and the intensity, density and sacrifice of the protagonist 'ten years of drinking ice' coincide with "The Silent Truth", if it can be successfully on the star, it may extend the expression scale of the golden file of satellite TV dramas to a certain extent.
In contrast, the contemporary case-related drama "People's Police", led by Lu Yi and Wan Xi and directed by Tianyi, is closer to the style of traditional public security dramas. The online platform of this drama is currently broadcast exclusively by iQIYI, and the satellite TV investment is carried out simultaneously in Jiangsu and The East.
The key word of "People's Police" is to show the police reform of all police departments, and will show the establishment of a new smart policing system through case performance, including anti-fraud center, synthetic investigation center, portrait recognition system, intelligent transportation system, grid construction, urban security prevention and control system, etc. Judging from the trailer, the intensity of the case is not low, and it is a good combination of the advantages of crime genre drama and traditional public security theme creation.
In addition, there are two more familiar genre dramas, which also appear on the list of two investment films.
One is "Win or Lose", led by Chen Kun and Xin Zhilei and directed by Zhang Li, and appeared on the investment film list in Zhejiang and Beijing at the same time.
When this drama attracted business last year, it was still the same stage in Zhejiang, Dongfang and Beijing. This year, Oriental Satellite TV, which has already relied on "Ideal City" to stand on the track of industry dramas, seems to have withdrawn from competition. The original novel of this drama is not only the pioneering work of China's contemporary business war novels, but also the contemporary "bible" of the sales industry, and it is difficult to adapt.
One is the anti-drug TV series "Ice, Rain and Fire", led by Chen Xiao and Wang Yibo and directed by Fu Dongyu, which also appeared on the investment film list in Hunan and the East. This drama has been completed in September last year, and it is in a state of readiness, and it will soon be known who will be spent.
The second category is urban emotional dramas.
From the current episode plate, 2022 is a big year for urban emotional dramas. "Perfect Partner" led by Gao Yuanyuan and Zhang Luyi, "Our Marriage" starring Bai Lily and Tong Dawei, and "My Superhero" starring Huang Xuan and Bai Lily are all very active.
Among them, "Perfect Partner", which tells the family model of "strong women and weak men", attracts investment in the East, Beijing and Jiangsu at the same time. The law firm elite played by Gao Yuanyuan and the warm male husband played by Zhang Luyi who sacrificed his career for the family, the emotional tension between them is a major highlight of this drama.
Directed by Shen Yan, "Our Marriage" tells the story of the family relationship from imbalance to new equilibrium after the return of full-time mother Shen Yanxing to the workplace. The theme of full-time mothers returning to the workplace is reminiscent of the 2017 hit drama "The First Half of My Life", also directed by Shen Yan.
But it is clear that compared with the life situation of the housewife Zijun who is forced to stand on her own because of her husband's cheating, Shen Comet in "Our Marriage" is more autonomous, and pursues the workplace and marriage. In addition, the theme of full-time mothers returning to the workplace also appeared in the Hunan Satellite TV Monsoon Theater drama "Wife's Choice" led by Sun Li and Yuan Wenkang.
Directed by Li Xue and starring Huang Xuan and Bai Baihe, "My Superhero" appeared on the investment film list in the East and Beijing at the same time. This drama is adapted from Bao Jingjing's novel "My Gaishiying Bear", which tells the story of the "otaku paralyzed man" hotel doorman, who regained the motivation of life due to the love at first sight of the flight attendant Zheng Youen, which triggered a series of love affairs and interesting events.
This drama is currently broadcast exclusively on Tencent Video on the online platform, and compared with the previous urban emotional dramas with marriage and family themes, "My Superhero" is more relaxed and comical, and it is also expected to reach different audience groups.
The third category is major themes and serious literary adaptations.
Directed by Wong Kar-wai and adapted from Jin Yucheng's novel of the same name, "Blossoms" attracted investment in the East, Zhejiang and Beijing at the same time. This TV series that tells the story of Shanghai in the 1990s has attracted much attention since its preparation, and it is normal for multiple satellite televisions to compete.
Produced by Zhang Li, written by Zhou Meisen, directed by Han Xiaojun, and starring Qin Hao and Wan Qian, "The Great Game" focusing on the development of the automobile manufacturing industry attracted investment in Zhejiang and the East at the same time. At present, this drama has just been completed, and the network broadcast platform is Tencent Video.
Directed by Kong Sheng and written by Wang Xiaogun, the contemporary tribute drama "The Courtyard of the County Party Committee" appeared on the film lists of Jiangsu and Oriental Satellite TV at the same time, and this drama is still in the preliminary preparatory stage. However, Kong Sheng's appeal and the excellent reputation of "Mountains and Seas" have brought commercial value comparable to genre dramas to this drama.
The theme of "minority" explores the way
In addition to the multi-platform investment dramas, in this year's film list, there are also some head works trying to explore new ways of themes. It is worth mentioning that due to the continuous efforts of Hunan Satellite TV and Mango TV to the drama business section, most of these satellite TV dramas with an exploratory temperament are concentrated in Hunan Satellite TV's investment list.
The historical drama "The Long River under heaven" is written and directed by Zhang Ting, starring Luo Jin, Yin Fang and Huang Zhizhong, and is in the investment film list of Hunan Satellite TV's Golden Eagle Solo Theater.
This drama takes two water control ministers as the protagonists, and takes the Yellow River water control during the Kangxi period of the Qing Dynasty as the entry point, telling the story of two "technical officials" of the Qing Dynasty who have crossed half a century and guarded the Yellow River. Opening the history of the Qing Dynasty from the perspective of "controlling water", such a way of selecting topics is rare in previous historical dramas. What kind of historical macro volume will be opened for us by "The Long River under the Heavens", which makes people look forward to it.
Directed by Jin Chen and starring Hu Dayi and Zhang Ruonan, "Rising with a Storm in the Column" also attracted business at the Golden Eagle Theater. Set in the period of national disaster from 1937 to 1945, this drama tells the story of two generations of three intellectual families in Beiping, who made choices and sacrifices in the face of the great turmoil and changes of the times. Judging from the special episodes currently exposed, this drama will present that big history from a youthful perspective.
At the same time, it pursues a sense of heaviness in art modeling and image atmosphere. If the expression of youthfulness and the sense of thick age can be successfully integrated, "Rising with a Storm in the Column" will also open a new world of the theme of the Republic of China.
Directed by Lu Chuan and starring Zhang Wanyi and Jiang Peiyao, "Extraordinary Healer" tells the story of Chen Hui, a medical genius suffering from "Asperger's syndrome", who entered the hospital, experienced the complex doctor-patient relationship, faced with the impermanence of life, and with the help of surgical colleagues, gradually broke through the limitation of "only seeing diseases and not seeing people" and grew into a good doctor who can heal people and heal hearts.
This drama is adapted from the popular Korean drama "Good Doctor", before the copyright of this drama was bought out by ABC Television in the United States, adapted into the American version of the medical drama "Good Doctor", which has been broadcast for five seasons, and is a rare word-of-mouth medical drama on the American television network in recent years.
Now this classic IP has come to China and developed into a 12-episode short drama "Extraordinary Healer". It is exciting to see how it will look to the audience.
Also attracting investment at the Hunan Satellite TV Monsoon Theater is the urban civilian drama "Zhang Weiguo's Summer" starring Huang Lei, Liu Yijun, Haiqing and Mei Ting. The protagonist of this drama is Zhang Weiguo (Huang Lei), a contented Peking Opera troupe prop master. He did Peking Opera for most of his life, and although he lived a particularly ordinary life, he was convinced that he was a "descendant of the royal family". By chance, he experienced the joy and sorrow of thinking that he had become rich, but he was in debt overnight. After a series of chicken and dog jumps, he finally chose to take off his disguise and face his true self.
Judging from the stills and plot synopsis currently exposed, this drama is very much like an old Beijing version of "I am Yu Huanshui", and it also has a bit of the taste of "The Happy Life of Poor Mouth Zhang Damin". This drama is supervised by Huang Lei, who and a group of his friends will interpret what kind of contemporary Beijing civilian story, which is worth looking forward to.
This year's satellite TV merchants association, Oriental Satellite TV also launched a self-made drama project - sitcom "Seventy-two Tenants". This drama is a solo self-made drama created for Baishi TV, a network broadcasting platform owned by Shanghai Media And Broadcasting Corporation. This is also another big move in the development of the satellite TV system in the development of the network broadcast platform after the development of Mango TV by Hunan Satellite TV.
Objectively speaking, in today's online audio-visual environment, satellite TV platforms to develop a long video platform, in the market share, there are indeed great difficulties. However, if we comprehensively examine the episode scheduling and ratings in 2021, we will find that the tv station and the network broadcast platform walk on two legs, which has become a choice that the head satellite TV has to make.
In this regard, Hunan TV has taken the lead in integrating and redistributing resources with the courage of a brave man, and fully promoting Mango TV. We look forward to seeing other provinces and stations also find ways to adapt to themselves and open up new situations.
Attached: Five David TV 2022 investment film list
【Text/Tin Drum】