Have pottery companies started to cut prices? There is chaos under the tide of rising prices: bright rise and dark fall, shoddy charging, and taking advantage of opportunities to cash out

Large ceramic companies such as Oceano and Sun continued to lead the rise. However, recently, there have been several "price reduction" notices from pottery companies in the industry. According to industry insiders, some ceramic enterprises in Hubei production area have lowered the prices of a number of tile products by 0.5 yuan to 2 yuan / piece because of the recent coal price reduction.

In this regard, some people analyzed that "the current imbalance in the production range policy has different impacts on the competitive development of enterprises", "At present, it seems that the rising momentum of tile production costs is still continuing, and it is difficult for some manufacturers to reduce the price of tiles into a major trend".

Some insiders also said that it is necessary to be vigilant against some bad enterprises and take advantage of the frequent price changes of products in the industry to "fish in muddy waters". It is understood that at present, many industry chaos has been exposed in the terminal market and engineering projects - there are pottery enterprises that "rise and fall" maliciously, and products are sold at prices that are significantly lower than the cost; some ceramic enterprises take advantage of shoddy charging and dump inferior products; and some take the opportunity to cash out and evade bank debts...

Using coal and gas to "ice and fire double heaven"?

Some pottery companies continue to increase prices, but some begin to reduce prices

"Production costs have risen too sharply, to the point where it will make the production and operation of enterprises quite difficult." Wu Jianfeng, chairman of Huayan Pinzhi, previously said in an interview with the media that the rise in electricity prices and energy costs such as natural gas, and the increase in the price of raw materials, enterprises have been hit more severely.

In the face of rising costs, since the second half of this year, "price increases" have almost become the norm for ceramic enterprises, and more and more ceramic enterprises have sent letters to increase prices, and even listed ceramic companies such as Dongpeng and Oceano are difficult to avoid. Entering November, Guangdong, Jiangxi, Sichuan, Shandong and other major domestic production areas of Ausino, Eagle 2086, Sun and other pottery enterprises once again issued a price increase notice.

However, in a "rising" sound, there are also different voices, and recently, the industry has flowed out a number of "price reduction" notices from related pottery companies. One of the notices said that due to the recent reduction in coal fuel prices, the company decided to reduce the prices of a number of tile products by 0.5 yuan to 2 yuan from November 1, 2021. It is understood that since the end of October, under the guidance and standardization of the upper level, the price of coal at the pit mouth and port across the country has dropped sharply. According to the National Development and Reform Commission, recently, many domestic coal producers have taken the initiative to reduce coal prices, and the price of 5500 kcal thermal coal pits has dropped below 1000 yuan per ton.

In this regard, some ceramic industry insiders said, "Now the production area policy is unbalanced, which has different impacts on the competitive development of enterprises." "The falling price of coal has allowed some domestic production areas that can use water and gas to profit first, but some production areas with natural gas as the main fuel are still costly and difficult to fall."

Monitoring data released by the National Bureau of Statistics showed that the price of liquefied natural gas (LNG) was reported at 6385.5 yuan / ton in mid-October, up 8.2% compared with early October. It is worth noting that the price in mid-October has nearly doubled from 3729.5 yuan / ton in mid-April.

Some people analyze that in the long run, the price of the ceramic industry as a whole is in a price reduction trend, this year's price increase can only be called "finding a supplement", and at present, it seems that the rising momentum of tile production costs in most production areas is still continuing, and the price reduction of some manufacturers' tile prices is difficult to become a big trend.

Under the "rising tide of prices", there is a storm

Bright rise and dark fall, shoddy charging, take advantage of the opportunity to cash out...

The "price increase tide" is a common challenge faced by the ceramic industry market, and under the "price increase tide", a lot of industry chaos has also been revealed. Recently, Tao Chengjun has received reports from dealers that the number of times they encounter manufacturers with shoddy charging is also increasing. Some insiders remind that we should be vigilant against some unscrupulous enterprises "fishing in muddy waters" at a time when the current product price changes in the industry are frequent.

It is understood that recently, many pottery associations in production areas have received complaints about low-price dumping, shoddy and vicious competition in the architectural ceramic terminal market and engineering projects - some enterprises sell at prices significantly lower than adult wood or use the opportunity of the general rise of industry products to dump inferior products with "bright and dark drops"; more manufacturers take advantage of the opportunity to cash out, evade bank debts, and leave a "mess". A few days ago, the Tao Associations of Hubei, Shandong, Jiajiang and Gao'an jointly issued a "Proposal", jointly calling on enterprises to strengthen self-discipline and strengthen industry supervision.

Some industry insiders said that under the pressure of rising prices of raw materials and fuels, it is not only the operation management and governance capabilities of inspection and calibration enterprises, but also a test of corporate integrity. "In the short term, the production cost of enterprises has increased, the pressure of market-oriented operation has increased, the production capacity has decreased, and the operating price needs to be regulated; in the long run, the process of survival of the fittest in the industry has been accelerated, high-quality enterprises have been retained, and potential stocks in the industry have been incubated."