Image source: Figureworm Creative
The importance of "black five networks and one" to cross-border e-commerce sellers is self-evident. With the increasing online global purchasing behavior after the epidemic, Black Five Network One has become an annual "arena" for the majority of cross-border e-commerce sellers to "show muscles", "clear inventory" and "rush sales".
In order to help Chinese cross-border sellers seize the opportunity to "show their skills" and occupy the "first-mover advantage" in the fierce competition, DHgate announced that from November 10 to December 1, with more than 20 days of super growth promotion, set off this year's double 11 and black five network one global carnival, to create the most popular stage of cross-border e-commerce.
(Source: DHgate)
Strong exposure + strong fun = high conversion
"Play" has become one of the keywords of DHgate's promotion. During the promotion period, no matter which page in the station, buyers will find a red hat camel in the corner, once clicked, they will randomly drop large coupons or exquisite gifts, and at the same time receive "oriented sniper" promotion items and venue recommendations. This "lucky camel" that meets buyers for the first time will become a new traffic integration and distribution portal during the DHgate promotion. Based on the platform's accurate buyer portraits and big data algorithms, DHgate can recommend goods to buyers in a "thousand faces" manner, combine interest points to stimulate their desire to buy, maximize centralized traffic, and promote conversion. The "blind box" that has been played out of flowers by the Chinese has also been brought to this promotion by Dunhuang Net. The special "Newcomer Venue" launched the "Versatile Blind Box" to allow newcomers to enjoy the benefits, and turned a variety of hot-selling products into toy blind boxes, footwear blind boxes, and bags and bags, creating a variety of surprises for newcomer buyers. In addition, the "Newcomer Venue" also set up extremely low-priced goods as low as 1 cent, as well as a limited time limit for newcomers for digital electronic headphones, toy gifts, cameras, drones, gamepads, headphones and other hot categories, to strongly pull new and promote conversion. In addition, there is a special "preferred venue" for the main brand products, clearance and low prices, and exclusive discounts for 1-50% off promotions, including xiaomi and other popular overseas brands.
Small B customer group + accurate matching = large order blowout
During the black five network promotion period, with the deep accumulation and unique advantages in the small B2B track, Dunhuang launched a unique "B class venue", which is specially designed for the platform high-quality B class buyers and high-quality merchants to match transactions. Since its launch in September this year, the "Super VIP In-House Purchase" project, which is sought after by many sellers, will also cooperate with the third phase of the promotion to launch 7 live broadcasts including 2 comprehensive and 5 category themes, targeted invitation platform V4-V5 users, docking suppliers with exclusive supply, fast logistics and strong inventory capabilities on the platform, so as to meet the procurement needs of the platform's core B customers and create a "golden traffic window" for sellers.
Late arrival must pay + fast cash withdrawal = seller peak season protection
In view of the logistics congestion that may occur during the promotion period, DHLink, a comprehensive cross-border logistics platform under DHgate, has specially launched two new routes in the direction of the United States to provide delivery guarantee for sellers. Sellers who choose DHLink's designated route for delivery can not only deliver priority, but also enjoy the late arrival and compensation service, and after the order exceeds the logistics commitment time limit, the platform will provide delay compensation for the buyer and improve the buyer's consumption experience.
In view of the cash flow pressure that prevails in the peak season of sellers, DHgate sellers can achieve 100% payment of large orders through the "Trade Exchange" global collection account, while the withdrawal rate is as low as 0.18%, and they can receive a camel gift package worth up to 500 yuan and a 1-to-1 exclusive customer service guidance service. In addition, sellers can also use "Express Cash Withdrawal", which can be collected on the same day as the withdrawal request is initiated, and the balance of the capital account of multiple stores can be withdrawn with one click. Sellers who use "Fast Cash Withdrawal" during the promotion period also have the opportunity to get the seller CPS alliance marketing promotion commission red envelope and enjoy the rate discount.