The new National Style Music Program "National Wind New Music", jointly created by MusicRadio Music × Cloud Listening × Kugou Music of China Central Radio and Television Corporation, has been broadcast for more than a few months, and the program has become an indispensable "sound companion" for the audience. Recently, "National Style New Music" has invited heavy guests, and Singer Zhou Hui, who has been popular throughout the country with a "engagement", will be a guest program to share interesting things related to music with the host.
In 1999, at the age of 21, Zhou Hui came out with her first solo album, and that song "Engagement" is still a regular on the gold song chart. Zhou Hui, who has a refreshing appearance, is also nicknamed "single eyelid girl" because of her iconic phoenix eyes. With the drastic changes in the recording industry and online platforms, Zhou Hui once faded out of the audience's vision, but her singing voice has always haunted people's hearts.
Even after more than 20 years, the vitality of "The Engagement" is still amazing. In the relevant comment area of Kugou Music, some people share their emotional stories, some people recall the past years, this song is not only a beautiful melody for them, but also a witness to time.
In 2016, "Single Eyelid Girl" Zhou Hui was invited to sing the ending song "Angelica" for the TV series "Qin Shi Mingyue". Originally, the fans' impression of Zhou Hui was still stuck in the little girl on the treasure island at that time, and this national style song announced to the fans the breaking and growth of Zhou Hui on the road of music.
This is the first time that Zhou Hui has sung a song for a costume drama, and Zhou Hui said that Angelica's chorus must only rely on cheering to show its temperament, showing the sword and light sword shadow of the jianghu and the love of children, which is very different from the past small love. This majestic and lingering national style song surprised fans to find zhou hui's debut for many years, the perfection of her musical skills, and her ability to interpret chinese style music.
This time, Zhou Hui made a guest appearance on "New Music of National Style", although it is not certain whether she will bring new national style songs, it can be determined that national style music has become an important style type in the creation of musicians.
From Zhou Hui's association with Guofeng music, it is not difficult to find that Guofeng music is becoming a rich mine for musicians' creation. It was born in traditional Chinese culture, and it has the implicit classical beauty of the Chinese nation that wants to talk and stop; At the same time, it originated on the Internet, and it also has a catchy and easy to spread popularity.
More importantly, Guofeng music is not only a "musical weapon" for young musicians to speak out and sing out the national pride in their hearts, but also to help those veteran singers who have become famous and have formed a certain personal style to break through themselves.
Zhou Hui's generation of singers became famous around the turn of the millennium. At that time, the Chinese music market was deeply influenced by overseas pop music, and the song creation style was more close to the overseas pop model. For example, Zhou Hui, who graduated from art school, originally studied drama, and due to market preferences at that time, girls who studied theater sang popular, and popular music also imprisoned Zhou Hui's personal development to a certain extent.
Guofeng Music has given veteran singers the opportunity to tear off the label and let the outside world re-recognize themselves. At the same time, due to the popularity of Chinese style music among young people, these veteran singers can also break through the barriers of intergenerational circles and expand their influence to younger music fans.
Not only Zhou Hui, but also a large number of musicians have benefited from the national style music. Kugou Music's "Guofeng Xinyu" has launched a series of original song plans, including Li Yugang's "ChiLing (2021 Symphony Version)", Tan Jing's "Ru Mei Rulan" and other national team singers. On the one hand, this cooperation method shows the new trend of Chinese style music, on the other hand, it also effectively shows the charm of traditional Chinese culture and chinese style music
In addition, according to the data of "Guofeng New Language" released by Kugou Music, in the third quarter of 2021, Kugou's "Guofeng Xinyu" brand songs appeared on major music charts for a total of 1678 times; Kugou Music Open Ping collected 3672 original Chinese style songs, and the number of song interactions exceeded 1 million; 32 live broadcasts of the national style were held, with the participation of 102 groups of artists, with more than 3.32 million viewers and more than 1.9 million bullet screen interactions. From the data, it can be intuitively found that Guofeng music has become an effective way to help newcomers to the public and veteran singers break through the bottleneck.
Zhou Hui's choice to be a guest of "Guofeng New Music" is far more important than this, and we are pleasantly surprised to find that "Guofeng New Music" has become a platform for different generations of musicians to communicate and display.
Musicians are willing to use this as a platform for displaying their works and exchanging musical ideas, on the one hand, because of the unique online and offline integration form of "National Wind New Music", which can cover the audience to the greatest extent, on the other hand, after several months of broadcasting, it has become a communication field for Chinese music lovers.
Here, musicians are able to keep abreast of listener feedback; Listeners can also more directly understand the motivations and concepts of musicians. In this benign communication field, musicians and listeners are growing, and this kind of positive feedback is also a positive improvement for the entire music industry.
Whether it is making music or doing other cultural industry content, realizing cultural going to sea is one of the ultimate goals. What is national is actually the most universal, and it is also the easiest to achieve the purpose of cultural going to sea. In the past, Guofeng Music lacked an influential and disseminated platform, resulting in a stratified audience and uneven content quality.
In terms of supporting national style music and realizing cultural going to sea, Kugou, as a comprehensive music platform, provides a good operating model. Kugou Music's "National Style New Language" is becoming a fertile ground for incubating new musicians and helping veteran musicians.
Musicians who want to break the circle can not be closed doors, but need to improve their business capabilities through the tempering of the event. Kugou Music uses the advantages of the platform to build a professional national style event system and motivate musicians to create and contribute articles through exposure resources.
The national style music list, on the one hand, inspires musicians, on the other hand, increases the external exposure of musicians. The "National Style New Language List" aims to explore the list of more new voice generation Chinese style singers and high-quality national style songs, and the top ten songs on the list can get different degrees of traffic support. For musicians, this mode of getting exposure as long as the content is done well, allows them to focus on the good content itself.
In addition, Kugou actively promotes cross-border linkage, creates a high-quality, diversified and innovative national style content system to help national style music out of the circle, so that national style songs and musicians can break the circle and have a broader market.
Through a series of combination punches such as event system, support plan, list exposure, cross-border cooperation and performance opportunities, Kugou Music has formed a set of effective methodologies and achieved three-dimensional and chain support.
Nowadays, with new forms of programs such as "Guofeng New Music" and comprehensive music platforms such as Kugou Music, we promote and support Guofeng music from multiple dimensions, and I believe that Guofeng Music will set off a "Chinese fever" in the world and achieve the ultimate goal of cultural going to sea.
![From being compared to Jolin Tsai to being unrecognized and criticized by Hu Yanbin for not being able to keep up with the times, what success or failure Zhou Hui has experienced is his final conclusion[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)