On December 8th, the Russian Commercial Representative office in China held a wine product promotion event. Photo by Xinhua News Agency reporter Zheng Dongrui
Beijing, December 10 (Xinhua) -- "China is one of the world's largest food importers. The prospect of promoting wine products to the Chinese market is broad, and it is hoped that Russian wines can be loved by Chinese consumers. Alexei Dakhnovsky, Russia's commercial representative in China, said.
On the 8th, the product promotion meeting of Abrand Durso Winery in Russia was held at the Russian Commercial Representative Office in China. The winery showcased a wide range of wine products to chinese business and media representatives in attendance.
As a wine producer with a history of more than 150 years, Château Abraham Durso opened a branch in Shanghai in 2019 and officially entered the Chinese market. In the view of Nadezhda Nazarova, General Manager of Operations at Abrand Wines (Shanghai) Co., Ltd., the huge potential for wine consumption makes the Chinese market attractive: "We expect that Russian wine exports to China will show an increasing trend in the next few years. ”
Candy, ice cream, wine... In recent years, more and more Russian food products have come to the table of Chinese consumers.
Dakhnovsky pointed out that agricultural and food trade is one of the important growth points of bilateral economic and trade cooperation between China and Russia. "In recent years, China and Russia have achieved remarkable results in this field of cooperation, mainly due to the high complementarity of the economies of the two countries, especially in agricultural production."
The Russian Pavilion of the 4th CIIE. Photo by Xinhua News Agency reporter Gao Chunxiao
At the 4th China International Import Expo held not long ago, more than 30 Russian companies were distributed in the exhibition areas of food and agricultural products, consumer goods, automobiles and other exhibition areas, of which more than 20 were food and agricultural products enterprises. Many Russian companies have participated in the Ciie for 4 consecutive years.
Dakhnovsky said that this session of the Expo was very successful. However, due to the impact of the epidemic, only Russian companies that have already done business in China this year participated in the Expo. He hoped that in the future, more Russian companies that have not yet entered the Chinese market will be able to use various exhibition platforms such as the Ciie to meet Chinese consumers.
Château Abraham Durso is an "old acquaintance" of the Expo. In addition to actively participating in the fair, the winery makes extensive use of online and offline channels, as well as social networks for sales and promotion. "We opened a Tmall flagship store and also introduced our products to our target audiences through platforms such as WeChat and Weibo." Nazarova said.
Today, the number of target audiences and online sales of the winery are growing, and Nazarova laments: "The opportunities in the Chinese market are endless. ”
According to data from China's Ministry of Commerce, since 2021, Sino-Russian trade has grown strongly, with bilateral trade in goods reaching $115.6 billion in the first 10 months, exceeding the scale of last year and hitting a record high.
In terms of continuing to promote the high-quality development of bilateral trade, China and Russia have compiled and completed the Roadmap for the High-quality Development of Sino-Russian Trade in Goods and Services, and made plans to achieve the goal of $200 billion in bilateral trade between China and Russia. The two sides also agreed to promote the growth of cross-border e-commerce and service trade, improve the level of facilitation, expand access to agricultural products, and make good use of the exhibition platform.
"The Chinese market is very vast and at the same time fiercely competitive. Russian food companies should develop a clear strategy to provide more high-quality and green products and make their products more in line with the tastes of Chinese consumers. Dakhnovsky said.